9 Fun Facebook Page Examples to Spark Your Creativity. Are you looking for creative ways to engage your Facebook fans? Do you need some fresh ways to infuse fun into the Facebook experience? This article will examine nine Facebook pages that bring excitement to their Facebook pages . My hope is you’ll find inspiration for your own page. NOTE: Many of these Facebook apps are developed by a third party and have a standard look and functionality. Other Facebook apps can be used to create a custom tab , but can have some limitations on how the tab looks. #1: Seasons 52: “Mini Indulgence” Quiz Seasons 52 is a restaurant chain with signature desserts called the “Mini Indulgence.” The reason this works is because it asks personal questions about things you like to do and “matches” those things with the type of dessert. Take the quiz to find out which dessert matches you. Key Takeaway : Create a quiz that is all about your customers . #2: Grey Poupon Society of Good Taste You must apply to get into the Society. #3: ABF U-Pack Moving: U-Pack-A-Cube.
Facebook's Open Graph Personalizes the Web. Facebook has created a platform that allows sites and apps to share information about users in order to tailor offers, features and services to each one's interests and tastes — even if that individual has never visited the site before.
When you’re signed on to Facebook, participating websites like CNN.com will display information, goods and services tailored specifically to your interests — without requiring you to sign in at that website or provide it with any information. Speaking at the F8 Developer Conference, Facebook CEO Mark Zuckerberg and former FriendFeed CEO Bret Taylor, who is now Facebook's director of product, named three new features that will make this possible and easy to implement. Aligning SEO Strategy & Social Media Activity to Build Links. One of the most underappreciated aspects of SEO is the necessary alignment of SEO strategy with social media activity.
If SEO and social media teams work in silos and don't communicate nearly enough, they can't form a well-coordinated, comprehensive marketing plan. Web-Based Higher Education Marketing and Recruitment. Another year is over, which is always an exciting time at BlueFuego.
It means another year of Facebook research gets wrapped up, and we get to pull out all the best nuggets to share with our clients. It’s always encouraging to see schools that we’ve worked with in the past year take our recommendations, apply them to their content, and succeed. One client went from 10th worst in the nation in 2010 to 3rd best in 2011 by simply by listening to what the data and their audience was telling them. Another client moved their engagement from the 66th percentile in the nation to 11th. The #1 school in the nation this year wasn’t even in the Top 200 last year.
3 Steps to an Effective Social Media Strategy. Do you have a social media strategy for your business yet?
If you don’t, you could be missing out on game-changing results. According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media. The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute. The good news? Increase Your Facebook Page Reach With ‘Get Notifications’ The annoying reality on Faceboook is that only about 17 percent of your Facebook fans, if you’re lucky, actually see your status updates in their feed.
Facebook wants you to pay, either by buying a Facebook ad or a Sponsored Post, so that more people can see your updates. When Facebook page owners finally realized that, they started complaining loudly. 48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics. I came across some interesting statistics that has me quite concerned about the dental hygiene levels on this planet.
Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush. Does that mean that every mobile should be sold with a free toothbrush or should you need to produce your toothbrush before you are given possession of your new mobile phone to ensure that future personal close encounters are engaging and pleasant?
Another interpretation of those statistic is that toothbrushes are too expensive. The Importance of Statistics. Changes in Facebook’s Edgerank reduce reach, but double engagement: GroupM - News - Digital. Facebook’s changes led to accusations that the social network giant was attempting to satisfy its investors by forcing brands to pay to attain the same reach as before , but marketers who saw the move as an opportunity to up engagement levels appear to have been proven right. GroupM's Next Predictive Insights team, in conjunction with the group’s social-media and community activation agency M80, analysed the Facebook pages of 25 brands following Facebook’s move. The study found that prior to the EdgeRank algorithm change, the brands studied had an average reach of roughly 16 per cent. Following the change, the percentage of fans who see a brand’s post dropped by 38 per cent. However, the decrease in exposure resulted in almost double the engagement. While there seems to be little amiss on the surface, the dramatic lift in engagement cannot offset the decline a brand with millions of fans will experience from reduced post exposure, said the report.
5 Tips to Maximize Your Brand's Facebook Reach. Believe it or not, you can expand your Facebook reach now, in a few simple steps.
According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially divulged exactly how to gain greater reach — though it did release an ad product, Reach Generator — there are several tactics known to work. First, let’s review the EdgeRank trifecta. EdgeRank is the algorithm used by Facebook to determine the most screen-worthy content. Three factors, multiplied together, determine your content’s value: affinity, weight and time. Understanding the EdgeRank algorithm is the first step for brands to improve their content strategy. 1. How to Build a Fan-Worthy Facebook Page.
As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages.
Because of some of the changes, strategies you used just last month to increase your "likes" and interactions with fans may not be as effective. Here are a few quick branding fixes that will make it easier for prospects to find you, as well as some tips on getting more fans--or what I prefer to call interested prospects. No.1 - Brand the URL. Facebook Edgerank: what marketers need to know. It's been nine months since I wrote the original Ultimate Guide to the Facebook Edgerank Algorithm.
I was amazed to see the reaction to the piece. It clearly seemed to strike a chord as it went on to be the most popular guest post on Econsultancy in 2012. But a lot has changed since then in the world of Facebook. As I'm currently putting together a presentation for the upcoming Econsultancy Digital Shorts event in Manchester on Edgerank and other social algorithms, now seemed the perfect time to revisit the piece to update and expand it. What is EdgeRank? EdgeRank is one of the most important algorithms in marketing. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. It determines not only which of your connections is the most important to you, meaning their content appears most frequently, but also which kinds of content should appear higher than others. What Is Facebook EdgeRank And How Does It Affect Bloggers?
Did Facebook Decrease Pages’ Reach? [Updated: 10/04/12] // We’ve received a lot of feedback regarding this data.
A Facebook Ad Rep had emailed the following: We’re continually optimizing newsfeed to ensure the most relevant experience for our usersOne of the key factors in our optimization is engagement: the amount of clicks, likes, comments, shares etc. generated by a piece of contentWhile overall engagement should remain relatively consistent as a result of our most recent optimization, your organic reach may be impactedThe more engaging your content, the lower the impact this optimization should have on your reach going forwardFeed is optimized to show users the posts they are most likely to engage with, where engagement is defined as clicking, liking, commenting, or sharing the post – or in the case of offers, claiming the offer.Posts that are more likely to be engaging tend to appear higher in feed.
Matt, from another agency, also dropped a great insight into the issue along with their Facebook Ad Rep’s statement. . //