EWG Home. Greenwashing.net. Greenwashing, A Definition of What Greenwashing is, Examples of Greenwashing and How to Spot Greenwashing. BackgroundGreenwashing DefinedHistory of Green WashingExamples of GreenwashingHow to Spot Greenwashing Background With the surge in environmental awareness of the general public companies are fast coming to the realisation that being green or environmentally responsible has rewards.
Environmentally friendly products are in greater demand, consumers are choosing healthy goods and companies are being punished by clients, consumers and the stock market for ecologically unsound, unsustainable or polluting practices. Great Greenwashed Advertising - Green Options Community. There are a lot of ads out there right now that promote going green, but what about those companies that urge you to buy their wares under false pretenses?
Yes indeed, that's what we call greenwashing. Consumers beware, there are quite a few ads floating out there that promote the proverbial "eco chainsaw. " Look for "true" green investments and products. Fuel Efficient...Hummer?