Gartner: Next, Social Networks Will Sell Insurance, Become Banks. A recently published business development analysis by research firm Gartner looked into social networks' need for a more structurally sound revenue stream, and came to the conclusion that to maintain viability and competitiveness, they will soon enter the financial services industry.
One Gartner analyst, Juergen Weiss, went so far as to predict that by the end of 2014, one of the major social networks - by implication, Facebook - would enter the business of property and casualty (P&C) insurance. "Offering insurance products to their communities would be a natural extension of social media providers' financial services strategies," reads Weiss' conclusions, "and would allow them to capitalize on their extensive set of information they constantly collect about their users. " The predictions appear in the latest of a Gartner series of "Top Industry Predicts 2012" reports, using data compiled late last November.
Geico et Facebook. Octobre25 Par: Dany Paquin L’américaine Geico innove en mettant en place une application Facebook.
Leurs clients peuvent ainsi avoir accès à leur dossier d’assurances et même payer la prime qui s’y rattache. L’assistant vice-président de la technologie de l’information de Geico, M.