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Eren Mckay

Social Media Strategist and SEO consultant

Myth Busters: SAP, ERP and the Cloud. Uk.businessinsider. Take the time to get to know someone's work background before reaching out.


Strelka Institute for Media, Architecture and Design/flickr Networking hacks are everywhere, from mega-connector Jon Levy's 20 tips to the common mistakes all of us should avoid. While helpful, very few focus on one of the most common forms of networking today: digital. Naturally, there's a great deal of overlap between in-person and online networking. And in many ways, building digital relationships is easier. In fact, given the ease of digital communication, we have a tendency to underestimate how difficult it is to stand out, especially when we're trying to connect with influencers and industry leaders.

In the spirit of breaking through, here are seven secrets everyone should know about digital networking. 1. Great networkers have always known that the shortest route to the right person is not a straight line. For high-level leaders and influencers, gatekeepers should be your first stop. 2. 3. 4. 5. 6. 7. If You Use A Business Dashboard, You Have This CEO To Thank. 9 Revolutionary Companies to Watch. This year is off and running with some extraordinary companies starting to make a name for themselves.

9 Revolutionary Companies to Watch

I attend countless conferences and meetups. Over the course of my travels I meet with some of the most promising companies in the world. They've lead me over the years to discover three billion dollar unicorns before anyone else had written about them. Rather than opting to emulate what’s on the market, here are a few companies that have stood out to me and I believe could be unicorns in the future.

Check out these nine companies to watch this year: 1. [Free Webinar]: How to Create and Deliver an Exciting and Impactful Webinar. Today’s webinar platforms are more affordable and easy to use than ever, so more and more of us present over the internet.

[Free Webinar]: How to Create and Deliver an Exciting and Impactful Webinar

Bu even if you love presenting, it’s not much fun to speak in front of an audience that isn’t responsive. As a webinar host, you should look at specific ways to better engage your webinar audience. In fact, with forethought and planning, it is not difficult to keep your audience engrossed in your presentation for its duration. Webinar Best Practices & Benchmarks Report. The Guide to Data-Driven User-Generated Content Marketing. We all know the importance of using data in content marketing, but just saying “use data” is broad.

The Guide to Data-Driven User-Generated Content Marketing

Which metrics actually matter to B2C and eCommerce marketers for forming and optimizing a content marketing strategy? The most impactful insights come from your customers: Reviews, photos, Q&A, social media interactions and other direct feedback. How do you sell SaaS software to enterprise businesses? 7 Ways to Improve Your Business Cash Flow. For entrepreneurs, cash flow is a vital component of business operations.

7 Ways to Improve Your Business Cash Flow

Business owners shouldn’t just take notice of available cash when times are tight; maintaining an optimal level of cash on hand in all circumstances ensures your business can make it through any financial bumps in the road. 3 Unique Ways to Nurture Leads Using Business Intelligence Data. “Eighty percent of sales are closed after the fifth call or after the fifth closing attempt.” — Brian Tracy The 100 Absolutely Unbreakable Laws of Business Success Sales cycles are often long, involved processes.

3 Unique Ways to Nurture Leads Using Business Intelligence Data

Each stage can be extremely complicated, and you can find yourself fielding multiple rounds of objections from several different stakeholders before you actually close a lead. Or not. It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go cold on you. Sometimes, there’s an obvious mismatch the very first time a prospect visits your website. Whether you run an e-commerce store, a tech startup, a large SaaS company or a multi-million dollar consultancy, your business has the potential to leak hundreds of thousands of dollars every day simply because your lead generation program is faulty. Hunts the Hunters, an e-recruiting service based in Vienna, is one such B-to-B company. State of Small Business Report. Views on Government Influence How Government Involvement is Perceived by Small Businesses.

State of Small Business Report

Sales psychology – why it’s better to be rejected than ignored. Conventional wisdom tells us that when approaching a prospect we should tiptoe carefully so we don’t put our prospect off or get rejected, but Ian Price, a business psychologist specialising in the science of sales performance, says different.

Sales psychology – why it’s better to be rejected than ignored

In this interview with Ian, an honorary fellow of the Association of Professional Sales, he explains that psychology informs us that we should actively seek rejection in sales – and shows us how to go about it. In your experience what is the biggest mistake that sales teams make when prospecting? Gone are the days when I could say with confidence to the sales people I coach: “build a better mousetrap and the world will beat a path to your door.” Nowadays, most of the sales teams I work with have to go out into the world to discover and create their own opportunities. This is hard and it all starts with prospecting, yet what I discover time and time again is that salespeople have too few opportunities in the top of the hopper.

Further Reading: 6 Pinterest Marketing Strategy Hacks to Grow Your Business. Pinterest has become a force to be reckoned with in the social stratosphere, which is why ensuring your company has a comprehensive Pinterest marketing strategy is critical for success in 2017. We’ve studied what works and what doesn’t for eCommerce businesses and have compiled the ultimate list of Pinterest marketing tips and tricks. Implement these crafty Pinterest growth hacks, and see your social revenues skyrocket in the new year. Five powerful lead generation and sales prospecting tools for small businesses. Small businesses struggle to build visibility online due to tight budgets and limited work force.

Five powerful lead generation and sales prospecting tools for small businesses

These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage. Small businesses need lots of support these days. With huge budgets being shifted online by large corporations, competing for the web presence has been harder and harder. Luckily there are tools that offer great solutions for small businesses making their lives much easier and allowing them to be seen online. 1. One of the most pleasant discovering of this year, Leadfeeder has been my recommended tool in a couple of articles already. 6 Ways to Convert Your Instagram Audience into Customers. Thanks to the power of its striking visuals, Instagram has emerged in the past year or so as the image-marketer’s favorite social network.

6 Ways to Convert Your Instagram Audience into Customers

Emotionally evocative when they're at their best, Instagram visuals make a quick and lasting impression on audience members. Related: How to Make Your Instagram Account Impressive No wonder nearly 71 percent of U.S. companies are projected to be active on the platform within the next year. Engagement is also huge on Instagram. How to Sell on Instagram: 5 Tips for Guaranteed Success. Instagram has become a game-changer for businesses. A major part of Instagram’s dynamism is that it’s completely powered by word-of-mouth marketing. Scrolling through your Instagram feed transports you to a visually visceral view of the products, places, and experiences your social circle shares and recommends. Brands understand that being featured on this feed is the holy grail of word-of-mouth marketing, and they’re quickly looking for as many ways as possible to monetize this. Studies show Instagram produces some of the most engaged and qualified traffic of all social channels. 7 Key Insights from LinkedIn’s Study ‘The State of Sales in 2016’

Sometimes it feels like the web is overflowing with advice on how to leverage tech tools to attract new and relevant audience, capture leads, nurture relationships and close deals. If it’s a step in the sales process, there are thousands of bloggers and experts touting tools to help with it. You’ll find recommendations, commentary on trends, best practices and case studies. 100 Amazing Women Marketers to Follow on Twitter - Search Engine Journal. Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field.

You can learn what they’re reading, who they admire, and how they navigate through their professions. As a marketer, I’m always intrigued by the number of powerful women in the industry. How Marketers Can Meet the Demands of Social Selling. This guest post was contributed by Barry Feldman, founder of Feldman Creative. The Magical Content that Gets Links and Shares - New Research. Earlier this year an article about Pokemon Go achieved the rare accomplishment of being shared over 100,000 times and also acquiring 70,000 links from over 800 different domains.

It is an example of the magical content we all dream of conjuring up and publishing. However, such content is rarer than a unicorn or a Patronus (the mystical creature conjured up by wizards in Harry Potter to ward off Dementors). How Transparency Can Slash Your Churn Rate by 89% Reader Resource. Google Penguin Can Discount All Your Links, Good Or Bad. Gary Illyes from Google sent us this statement: When speaking yesterday, a statement I made about manual actions was phrased in a way that sounded like I was talking about Penguin -- that was incorrect and I apologize for the confusion. How to turn your website into a B2B lead generation machine. 10 Online Marketers to Follow for Inspiration and Growth. No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is that there are countless marketers online who are willing to share their advice.

The bad news, of course, is that it’s not always easy to distinguish between the true gurus and the wannabes. How to Network a Conference Like a Jedi: 55 Tips. Google Panda demotes or adjusts your rankings down. New study reveals best time to show ads. The Easiest Ways to Build Trust With Your Sales Leads. The B2B buying process has changed considerably since the rise of the internet and social media. New study reveals best time to show ads. Analytics Blog: Using Google Analytics with Leadfeeder for B2B Lead Generation.

Google Analytics is an important tool for marketers. Leading eCommerce Experts Share Their Strategies [Free Growth Course] There’s no doubt that the brands that succeed know something about sustaining growth as they scale. They’ve been through the journey the hard way and have the hands-on experience that can help other businesses follow in their footsteps. Free Course: Growth Strategies by eCommerce Experts In this free 6-lesson email course, top eCommerce experts share their experience growing eCommerce brands and offer actionable tips to help you make the best business decisions. Featuring strategies from top companies and brands, like HubSpot, Shopify, Pura Vida Bracelets, and ThirdLove: In the course, you’ll learn how to: Improve ROI at every stage of the buyer journeyRetain a positive customer exeperience as you scaleCreate a brand that stands out from the competitionAnd more!

How to Stay Up-to-Date in The SEO Industry - Search Engine Journal. How to Connect with Influencers at a Conference #CMWorld. Five free Chrome extensions for SEO practitioners. How Tools Can Help You Unleash Your Instincts as a Marketer. Google will soon start punishing mobile sites that show hard-to-dismiss popups. 14 website optimization techniques you need to know. Forbes Welcome. How Adding Instagram Photos Boosted Checkouts by 24% [Case Study] 5 Must-Have Instagram Tools. [InfoGraphic] Why Long Form Content Performs BETTER & How To Create It - - #RealTalk Marketing. Top Online Marketing Tools for SMBs. Hidden Secrets: Here Is How To Actually Make Banner Ads Work. 10 Online Marketing Tools That’ll Accelerate Growth of a New Business.

11 Brilliant WordPress Plugins That’ll Improve Your Blog’s Usability. 5 Most Significant Instagram Benefits for Business Marketing. 4 Tools to Turn Your WordPress-Powered Website into a Growth Engine. How To Write a Follow-up Sales Email That Doesn’t Suck. DDoS Training Site. 44 Impressive Ways You Can Use Social Media to Grow Your Business Overnight.