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Erenmckay

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Eren Mckay

Social Media Strategist and SEO consultant

Demand for Free expression Spurs on New Social Media Platforms. This CEO Says It's Time To Rethink Your Approach to Video Marketing. Myth Busters: SAP, ERP and the Cloud | SAP Blogs. Uk.businessinsider. Take the time to get to know someone's work background before reaching out. Strelka Institute for Media, Architecture and Design/flickr Networking hacks are everywhere, from mega-connector Jon Levy's 20 tips to the common mistakes all of us should avoid. While helpful, very few focus on one of the most common forms of networking today: digital. Naturally, there's a great deal of overlap between in-person and online networking. In fact, given the ease of digital communication, we have a tendency to underestimate how difficult it is to stand out, especially when we're trying to connect with influencers and industry leaders.

In the spirit of breaking through, here are seven secrets everyone should know about digital networking. 1. Great networkers have always known that the shortest route to the right person is not a straight line. For high-level leaders and influencers, gatekeepers should be your first stop. 2. There's a fine line between researching someone online and being creepy. 3. 4. If You Use A Business Dashboard, You Have This CEO To Thank. 9 Revolutionary Companies to Watch. This year is off and running with some extraordinary companies starting to make a name for themselves.

I attend countless conferences and meetups. Over the course of my travels I meet with some of the most promising companies in the world. They've lead me over the years to discover three billion dollar unicorns before anyone else had written about them. Rather than opting to emulate what’s on the market, here are a few companies that have stood out to me and I believe could be unicorns in the future. Check out these nine companies to watch this year: 1.

My Size This company has found a way to bring measurement tools for life to your smartphone to make so many tasks easier to handle. Related: The Highest Paying Jobs in America, According to Glassdoor 2. This medical solutions provider recognizes that today’s healthcare system is missing high-quality, affordable solutions for the early detection of diseases that can make a significant difference in the lives of so many people. 3. 4. 5. 6. 7. [Free Webinar]: How to Create and Deliver an Exciting and Impactful Webinar. Today’s webinar platforms are more affordable and easy to use than ever, so more and more of us present over the internet. Bu even if you love presenting, it’s not much fun to speak in front of an audience that isn’t responsive. As a webinar host, you should look at specific ways to better engage your webinar audience. In fact, with forethought and planning, it is not difficult to keep your audience engrossed in your presentation for its duration.

To help you achieve that, we’ll be hosting a live webinar with David Maldow, Founder & CEO of Let’s Do Video. Make sure you join it and learn how to: Grab your audience’s attentionKeep your audience engagedConvey your message effectivelyCreate value and be informativeDeliver a call to action The webinar will take place on Wednesday, March 15, 2017 at 12:00 p.m. Register now! Hurry, limited availability! Webinar Best Practices & Benchmarks Report | Infographic. The Guide to Data-Driven User-Generated Content Marketing. We all know the importance of using data in content marketing, but just saying “use data” is broad. Which metrics actually matter to B2C and eCommerce marketers for forming and optimizing a content marketing strategy? The most impactful insights come from your customers: Reviews, photos, Q&A, social media interactions and other direct feedback.

Until now, it’s been difficult to actually apply data to get actionable takeaways from customer content, but with advances in data science, there’s now exciting ways to delve deeper into what your customers are saying. What is a data-driven user-generated content marketing strategy, and why does it matter? Why is UGC so important? Online shoppers can’t physically touch the items they are browsing through, so they turn to product reviews, customer photos, and other forms of user-generated content to inform their purchase decisions. What Happens When Data & UGC Collide The data tells us 3 things about UGC: 1) Shoppers want UGC. The findings? Conclusion. How do you sell SaaS software to enterprise businesses? Your SaaS company has got a minimum-touch self-service model working really effectively, your investors are happy and money keeps on coming in without you really touching anything, but there’s one nut that’s a lot harder to crack and that’s how to sell your SaaS product to enterprise customers in a way that is time-effective and cost-efficient, given your relatively low price.

Selling SaaS to enterprises often represents a bit of a pain point for SaaS startups so in this article I’m going to examine why you should persevere with enterprise sales. I’ll explain what are the benefits and challenges of selling your SaaS software to large companies, I’ll share the enterprise selling techniques that have worked for Leadfeeder as we’ve grown to a valuation of 5 millions euros, and I’ll talk about about how we are specifically building our self-service SaaS software with enterprise accounts in mind. In this guide to selling to enterprises: You’ll find out next… 1) Calculators. 2) Case studies. 7 Ways to Improve Your Business Cash Flow. For entrepreneurs, cash flow is a vital component of business operations. Business owners shouldn’t just take notice of available cash when times are tight; maintaining an optimal level of cash on hand in all circumstances ensures your business can make it through any financial bumps in the road.

Here are a few tips on keeping your cash flow where it needs to be for business security. 1. Offer Early Payment Discounts Incentivize your clients by giving them a discount for early payment. 2. Whenever possible, pay what you owe to vendors right away. 3. Think of a cash reserve as a savings account of sorts for your business. 4. Just because you have the cash on hand to handle any unexpected expenses does not mean that you should spend it. 5. Sometimes you have to spend money to make money and that is definitely the case when it comes to handling your financial matters. 6. What is the number you need to reach each month to start making money? 7.

Featured photo credit: Pixabay via pexels.com. 3 Unique Ways to Nurture Leads Using Business Intelligence Data. “Eighty percent of sales are closed after the fifth call or after the fifth closing attempt.” — Brian Tracy The 100 Absolutely Unbreakable Laws of Business Success Sales cycles are often long, involved processes. Each stage can be extremely complicated, and you can find yourself fielding multiple rounds of objections from several different stakeholders before you actually close a lead. Or not.

It can be frustratingly difficult to predict when a seemingly warm lead will suddenly go cold on you. Sometimes, there’s an obvious mismatch the very first time a prospect visits your website. Other times, you might hit a dead end only after you’ve spent a huge amount of time and resources nurturing a lead. Whether you run an e-commerce store, a tech startup, a large SaaS company or a multi-million dollar consultancy, your business has the potential to leak hundreds of thousands of dollars every day simply because your lead generation program is faulty. Prescreen.io Hunts the Hunters. State of Small Business Report. Views on Government Influence How Government Involvement is Perceived by Small Businesses 69% of SMBs anticipate revenue growth in 2017 50% SMBs think government does not do enough to support small business 14% businesses (size 5-10 employees) vs. 38% businesses (size 101-499 employees) think the government does enough for SMB 50% | No, government doesn't do enough 22% | Yes, government does enough 15% | Undecided 13% | I don't want the government involved Half of all small business say the government is not doing enough to support them.

Impact of New President on Small Business Growth 32% | Neither positive or negative 31% | Positive 18% | Extremely positive 11% | Negative 8% | Extremely negative In 2016, small business owners said their business will do better if a Republican won the presidency. Views on Growth and Economy The Top Challenges Facing U.S. Hiring New Employees (50%) Increasing Profit (46%) Employee Healthcare (44%) Growing Revenue (39%) Cash Flow (34%) Significantly Better No Change. Sales psychology – why it’s better to be rejected than ignored.

Conventional wisdom tells us that when approaching a prospect we should tiptoe carefully so we don’t put our prospect off or get rejected, but Ian Price, a business psychologist specialising in the science of sales performance, says different. In this interview with Ian, an honorary fellow of the Association of Professional Sales, he explains that psychology informs us that we should actively seek rejection in sales – and shows us how to go about it. In your experience what is the biggest mistake that sales teams make when prospecting? Gone are the days when I could say with confidence to the sales people I coach: “build a better mousetrap and the world will beat a path to your door.” Nowadays, most of the sales teams I work with have to go out into the world to discover and create their own opportunities. This is hard and it all starts with prospecting, yet what I discover time and time again is that salespeople have too few opportunities in the top of the hopper.

Further Reading: 6 Pinterest Marketing Strategy Hacks to Grow Your Business. Pinterest has become a force to be reckoned with in the social stratosphere, which is why ensuring your company has a comprehensive Pinterest marketing strategy is critical for success in 2017. We’ve studied what works and what doesn’t for eCommerce businesses and have compiled the ultimate list of Pinterest marketing tips and tricks. Implement these crafty Pinterest growth hacks, and see your social revenues skyrocket in the new year. Top Strategies for Marketing with Pinterest:Make pins buyable for easy availability to purchase on Pinterest.Leverage user-generated content from your customers.Engage Pinterest users with a contest to promote your business.Ensure that your brand is appealing to the growing male demographic using Pinterest.Use keywords within your Pinterest board that will resonate and rank well.Start collaborative boards that allow fellow pinners to generate content and connect with fellow shoppers.

Let’s get more in-depth about each of these Pinterest marketing strategies: Five powerful lead generation and sales prospecting tools for small businesses. Small businesses struggle to build visibility online due to tight budgets and limited work force. These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage. Small businesses need lots of support these days. With huge budgets being shifted online by large corporations, competing for the web presence has been harder and harder. Luckily there are tools that offer great solutions for small businesses making their lives much easier and allowing them to be seen online. 1. Leadfeeder One of the most pleasant discovering of this year, Leadfeeder has been my recommended tool in a couple of articles already.

Leadfeeder connects to your Google Analytics and identifies companies behind your site visits. Basically, Leadfeeder turns your site visitors into well qualified prospects opening lots of follow-up opportunities for you. 2. The real-time dashboard: see customer activity on the fly. 3. 4. 5. 6 Ways to Convert Your Instagram Audience into Customers. Thanks to the power of its striking visuals, Instagram has emerged in the past year or so as the image-marketer’s favorite social network. Emotionally evocative when they're at their best, Instagram visuals make a quick and lasting impression on audience members.

Related: How to Make Your Instagram Account Impressive No wonder nearly 71 percent of U.S. companies are projected to be active on the platform within the next year. Engagement is also huge on Instagram. Posts on the platform see some 4.2 billion "likes" in any given 24-hour period, and the average account’s follower growth rate is a staggering 237 percent. Of course, as happens with any social network, you may fall into the trap of focusing disproportionately on amassing those followers. The potential is there, though. Tapping into the sales conversion power of Instagram takes a plan. So, how do you use it to drive organic, engaged traffic to your site and boost sales? 1. 2. Your CTA doesn’t have to be complex. 3. 4. 5. 6. How to Sell on Instagram: 5 Tips for Guaranteed Success.

Instagram has become a game-changer for businesses. A major part of Instagram’s dynamism is that it’s completely powered by word-of-mouth marketing. Scrolling through your Instagram feed transports you to a visually visceral view of the products, places, and experiences your social circle shares and recommends. Brands understand that being featured on this feed is the holy grail of word-of-mouth marketing, and they’re quickly looking for as many ways as possible to monetize this. Studies show Instagram produces some of the most engaged and qualified traffic of all social channels. With 75% of online businesses taking part, to miss out on Instagram is to miss out on a serious slice of the online sales pie. Fortunately, creating a dynamic Instagram storefront that will take your online sales to the next level is easier than you might think. We’ll cover how you can: Here Are Our Top 5 Tips For How to Sell on Instagram: Tip #1: Sell Through Instagram Directly with Shoppable Instagram Why?

So go! 7 Key Insights from LinkedIn’s Study ‘The State of Sales in 2016’ Sometimes it feels like the web is overflowing with advice on how to leverage tech tools to attract new and relevant audience, capture leads, nurture relationships and close deals. If it’s a step in the sales process, there are thousands of bloggers and experts touting tools to help with it. You’ll find recommendations, commentary on trends, best practices and case studies. But there’s a gap when it comes to understanding how precisely the industry as a whole is utilizing all these tools to manage their customer acquisition pipelines. That’s the main reason why LinkedIn’s new study, "The State of Sales in 2016", is so eye-opening. It details the extent to which today's marketing and sales pros have adopted the "new sales stack," as LinkedIn calls sales intelligence, CRMs, social selling productivity apps and email tracking solutions. LinkedIn’s research also paints a precise picture about the extent to which utilizing these tools is a predictor of sales success. 1. 2. 3. 4. 5. 6. 7.

100 Amazing Women Marketers to Follow on Twitter - Search Engine Journal. Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who they admire, and how they navigate through their professions.

As a marketer, I’m always intrigued by the number of powerful women in the industry. From agency owners to skilled subject-matter experts, women are paving the way to make a difference in business and their communities. So, I scoured multiple profiles and websites to find the unsung heroes in marketing. "Linkbuilding in 2016: New Strategies & Resources"Join Loren Baker, Founder of SEJ, for tips and techniques in growing (and revolutionizing) your site's link building strategy - A Free Webinar on November 30th. Here are 100 women marketers to follow: Image Credits Featured Image: Creative CommonsAll screenshots by Shayla Price. How Marketers Can Meet the Demands of Social Selling. The Magical Content that Gets Links and Shares - New Research. How Transparency Can Slash Your Churn Rate by 89% Google Penguin Can Discount All Your Links, Good Or Bad. How to turn your website into a B2B lead generation machine. 10 Online Marketers to Follow for Inspiration and Growth.

How to Network a Conference Like a Jedi: 55 Tips. Google Panda demotes or adjusts your rankings down -- it does not devalue. New study reveals best time to show ads | VentureBeat | Marketing | by Joe Liebkind. The Easiest Ways to Build Trust With Your Sales Leads. New study reveals best time to show ads | VentureBeat | Marketing | by Joe Liebkind.

Analytics Blog: Using Google Analytics with Leadfeeder for B2B Lead Generation. Leading eCommerce Experts Share Their Strategies [Free Growth Course] How to Stay Up-to-Date in The SEO Industry - Search Engine Journal. How to Connect with Influencers at a Conference #CMWorld. Five free Chrome extensions for SEO practitioners. How Tools Can Help You Unleash Your Instincts as a Marketer. Google will soon start punishing mobile sites that show hard-to-dismiss popups | TechCrunch. 14 website optimization techniques you need to know. Forbes Welcome. How Adding Instagram Photos Boosted Checkouts by 24% [Case Study] 5 Must-Have Instagram Tools. [InfoGraphic] Why Long Form Content Performs BETTER & How To Create It - SerpLogic.com - #RealTalk Marketing.

Top Online Marketing Tools for SMBs. Hidden Secrets: Here Is How To Actually Make Banner Ads Work. 10 Online Marketing Tools That’ll Accelerate Growth of a New Business. 11 Brilliant WordPress Plugins That’ll Improve Your Blog’s Usability. 5 Most Significant Instagram Benefits for Business Marketing. 4 Tools to Turn Your WordPress-Powered Website into a Growth Engine. How To Write a Follow-up Sales Email That Doesn’t Suck. DDoS Training Site. 44 Impressive Ways You Can Use Social Media to Grow Your Business Overnight | Temok Hosting Blog.