Web Video Trends: In New Study Examining Commonalities of YouTube Channels, Columbia College Research Uncovers Key Components of YouTube Success. July 1, 2013 Web Video Trends: In New Study Examining Commonalities of YouTube Channels, Columbia College Research Uncovers Key Components of YouTube Success A recent study conducted by undergraduates at Columbia College in Chicago determined the common traits in the most popular YouTube channels. The study involved the analysis of the top two hundred and forty-one channels. Short videos are often associated with YouTube—however, the most popular sites tended to have average video lengths of over four minutes. The students found that producing regular episodic content was much more important than video length.
The students next looked at the ratio of comments to views. The conclusion of the study determined that the short length video, which is designed to go viral, might be effective in bringing in viewers. Branded Videos Shared More Than 500,000 Times Every 24 Hours. Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. This morning, Unruly opens its doors on its first Social Video Lab in America, enabling advertisers to make the most of this trend.
Located in New York, the new lab is modeled on the video technology company's original Social Video Lab in London, which was launched last summer. Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. They will also have access to the Unruly Viral Video Chart, which has tracked 329 billion video streams since 2006. Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.
Video Enjoyment Brand Recall. Optimizing Videos for Search: A Complete Guide. Benjamin Spiegel | March 25, 2013 | 11 Comments inShare332 Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series. Whether you host your company videos on your brand's website or upload to YouTube will have dramatically different search results with Google. Google's diverse search landscape contains several different search algorithms, including Google Search, Google Video Search, and YouTube; each offers different ways of showing video results. Tip No. 1: To gain high video views, strong brand impression, and visibility online, post the video on YouTube. Tip No. 2: In order to optimize for Google Search and achieve strong ranking on Google.com, consider a triple play - host your video on your website, on YouTube, and embed the YouTube video on your brand's website as well.
Optimizing Video for Google Search Next time: optimizing video for YouTube. Do People Watch Video Differently on Mobile Phones vs. Tablets? As the number of mobile video viewers continues its steady climb, it’s becoming increasingly clear that not all users behave in the same way. One example of this can be found in a survey of mobile viewing behaviors conducted by the The Rovi Corporation.
When Rovi looked at how viewing behavior changed on mobile phones vs. tablets, striking differences emerged. When asked what content they watched on mobile devices, phone and tablet viewers agreed on the big picture: The top three kinds of content for both users were movies, user-generated content (such as YouTube videos) and TV shows. But the difference lies in emphasis: Tablet viewers were much more likely than mobile phone viewers to prefer feature-length movies and TV shows.
Mobile phone viewers were more likely to watch user-generated content. In addition, mobile phone viewers were twice as likely to say they watched music videos on their devices as tablet viewers. The upswing in mobile viewing has not gone unnoticed by advertisers. Connected TVs Reach One in Four Homes. Usage of connected TVs in US households was up by more than 25% last year, eMarketer estimates, and will continue to be taken up by Americans at double-digit rates through at least 2016.
By the end of this year, eMarketer expects 35.1 million US households will have at least one television connected to the internet, and at least one person in the household using the internet through that TV set on a monthly basis. eMarketer’s definition of connected TV includes any television connected to the internet, whether it’s an internet-enabled smart TV or connected via a set-top box or game console.
Using connected TV includes, but is not limited to, watching video streamed over the internet. That means nearly a quarter of all US households currently have and use connected TV, and by the end of 2013 that percentage will approach three in 10. Again, individual penetration rates are lower, at 9.8% of the population as of the end of 2012. Previous Article. Social Video Grows by Leaps and Bounds. Consumers may appreciate successful TV ad campaigns with interesting creative, but many still treat a commercial break as a great time to grab a snack or do some other quick chore away from the screen.
Online, however, a video ad that pleases is one to be shared socially—and research indicates consumers are doing just that, and watching such ads more than ever before. According to data released in April from social video measurement firm Visible Measures, views of social video ads served to English-speaking audiences increased to almost 1.33 billion in Q1 of this year, a 78% rise over Q4 2011. The measurement company noted that Q1 is typically a busy time of year for video ads shared socially, as many internet users turn online to find—and spread the word about—their favorite Super Bowl commercials.
But this year’s Q1 results were also 72% better than the same period in 2011, indicating a real rise in social video ad viewership. Digitas Study: Web Video Drives Brand Interest. ClickZ News Staff | April 6, 2012 | 0 Comments inShare39 Digitas-Harris survey examines how consumers react to brand mentions in online videos. A total of 46 percent of online video viewers said they'd look up more information about a brand after seeing an online video that mentions a new product or brand, according to a Digitas-Harris survey released today. "Investing in online video is no longer optional. Consumers are hungry for online content and ready to take this journey with brands.
And as the survey results show, today's viewer is not just passively sitting and watching - they're sharing, talking, clicking, testing,” said Stephanie Sarofian, managing director, the Third Act, the brand content unit of Digitas. Other findings in the survey include: The survey is timed to coincide with Digitas's first Digital Content NewFronts, a two-week long online video collaboration with AOL, Google/YouTube, Microsoft Advertising, and Yahoo. Adult Females Prime Audience for US Online Video Advertisers. As brands turn to digital video advertising to engage with their target audiences online, findings from YuMe suggest a good portion of marketers are especially interested in capturing women’s attention.
According to the video ad network, the majority (65.9%) of video advertising campaign proposal requests publishers received in 2011 were gender-agnostic, yet of the non-gender-agnostic campaigns, there were three times more requests for female audiences than male, 25.7% vs. 8.4%, respectively. Considering consumer package goods (CPG) companies—which commonly target health and beauty products at women—contributed the greatest portion (24%) of ad dollars to US online video in 2011, the skew toward the female demographic makes sense. In terms of age demographics, online video ads were most often targeted at those ages 25 to 54: 39% of US advertisers targeted females in this age range and 22% targeted males. Few advertisers looked to reach viewers at the extremes of the age spectrum. 11 Professionally Designed YouTube Channels. YouTube, worlds most favorite web video channel upload almost ten to twenty thousand videos regularly.
All the channels are built to serve the professional purposes. YouTube organizers don’t use the high price equipments always.Well; it never demeans the quality of the content. From the inception of this video channel, YouTube is equally popular among the Movie studios and professional media houses. Some of the YouTube contents are so highly defined that it claims to beat the quality of well scripted Hollywood movies. Learn about 10 professionally designed YouTube channels from this blog.
“Vevo” this channel is the best choice who has an ear for best music and audio records. Relive your biking spree, follow the top geared bikers live on the YouTube channel – “Top gear” This channel is designed with some of the clippings of BBC TV show, named Top Gear. Fun lovers should opt for the channel “Annoying Orange” A highly animated channel with new episode every week. VenetianPrincess Apple. How to Master YouTube Promoted Videos. Matt Lawson is the vice president of marketing at Marin Software, the largest paid search management provider.
Many people think of YouTube as a place to watch cat videos and post clips of their kids singing silly songs. However, marketers should take YouTube as seriously as they do Google. By many counts, YouTube is the second-largest search engine (behind Google and ahead of Yahoo). In June 2011, ComScore reported that Americans had more than 5.6 billion YouTube viewing sessions per month, with the average visitor frequenting the site 23 times a month at an average of 26 minutes per visit. YouTube's millions of visitors do a lot of searches, either by way of Google or the YouTube site itself. For marketers, this means you need to think about your video strategy as carefully as you do your paid search strategy. 1. Before you even think about buying Promoted Video ads, make sure you have a complete presence on YouTube. 2. 3. 4. 5. Online video is no longer just "nice to have. " 7 Tips for Optimizing Video For Search.
Although video isn’t new to the Web, many marketers and businesses fail to make the best use of tools and social networks that can help to broadcast video and boost traffic. If you’re going to invest time and money in creating video, don’t ignore the importance of optimizing your video for search engines. When you think about your overall SEO equation, you can’t neglect video. Video in general, and YouTube specifically, now ranks as a huge share of the volume of online search results . Video is a big piece of the SEO puzzle, so it’s important to optimize any video you have online to boost maximum viewing.
The starting place for video is to have great content that people want to watch and then share. Host, or at least syndicate it on YouTube . Any other tips?