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Benjamin Spiegel | March 25, 2013 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/search/search-marketing;page=article;artid=2257028;topcat=search;cat=search-marketing;static=;sect=site;tag=youtube;tag=google;tag=video;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/search/search-marketing;page=article;artid=2257028;topcat=search;cat=search-marketing;static=;sect=site;tag=youtube;tag=google;tag=video;pos=txt1;tile=8;sz=2x1;ord=123456789?"
As the number of mobile video viewers continues its steady climb, it’s becoming increasingly clear that not all users behave in the same way. One example of this can be found in a survey of mobile viewing behaviors conducted by the The Rovi Corporation . When Rovi looked at how viewing behavior changed on mobile phones vs. tablets, striking differences emerged. When asked what content they watched on mobile devices, phone and tablet viewers agreed on the big picture: The top three kinds of content for both users were movies, user-generated content (such as YouTube videos) and TV shows.
Usage of connected TVs in US households was up by more than 25% last year, eMarketer estimates, and will continue to be taken up by Americans at double-digit rates through at least 2016. By the end of this year, eMarketer expects 35.1 million US households will have at least one television connected to the internet, and at least one person in the household using the internet through that TV set on a monthly basis. eMarketer’s definition of connected TV includes any television connected to the internet, whether it’s an internet-enabled smart TV or connected via a set-top box or game console. Using connected TV includes, but is not limited to, watching video streamed over the internet. That means nearly a quarter of all US households currently have and use connected TV, and by the end of 2013 that percentage will approach three in 10.
Consumers may appreciate successful TV ad campaigns with interesting creative, but many still treat a commercial break as a great time to grab a snack or do some other quick chore away from the screen. Online, however, a video ad that pleases is one to be shared socially—and research indicates consumers are doing just that, and watching such ads more than ever before. According to data released in April from social video measurement firm Visible Measures , views of social video ads served to English-speaking audiences increased to almost 1.33 billion in Q1 of this year, a 78% rise over Q4 2011. The measurement company noted that Q1 is typically a busy time of year for video ads shared socially, as many internet users turn online to find—and spread the word about—their favorite Super Bowl commercials. But this year’s Q1 results were also 72% better than the same period in 2011, indicating a real rise in social video ad viewership.
ClickZ News Staff | April 6, 2012 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/media/video;page=article;artid=2166527;topcat=media;cat=video;static=;sect=site;tag=digitas;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/media/video;page=article;artid=2166527;topcat=media;cat=video;static=;sect=site;tag=digitas;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> A total of 46 percent of online video viewers said they'd look up more information about a brand after seeing an online video that mentions a new product or brand, according to a Digitas-Harris survey released today. "Investing in online video is no longer optional.
As brands turn to digital video advertising to engage with their target audiences online, findings from YuMe suggest a good portion of marketers are especially interested in capturing women’s attention. According to the video ad network, the majority (65.9%) of video advertising campaign proposal requests publishers received in 2011 were gender-agnostic, yet of the non-gender-agnostic campaigns, there were three times more requests for female audiences than male, 25.7% vs. 8.4%, respectively. Considering consumer package goods (CPG) companies—which commonly target health and beauty products at women—contributed the greatest portion (24%) of ad dollars to US online video in 2011, the skew toward the female demographic makes sense. In terms of age demographics, online video ads were most often targeted at those ages 25 to 54: 39% of US advertisers targeted females in this age range and 22% targeted males.
YouTube , worlds most favorite web video channel upload almost ten to twenty thousand videos regularly. All the channels are built to serve the professional purposes. YouTube organizers don’t use the high price equipments always.Well; it never demeans the quality of the content. From the inception of this video channel, YouTube is equally popular among the Movie studios and professional media houses. Some of the YouTube contents are so highly defined that it claims to beat the quality of well scripted Hollywood movies.
Matt Lawson is the vice president of marketing at Marin Software , the largest paid search management provider. Many people think of YouTube as a place to watch cat videos and post clips of their kids singing silly songs. However, marketers should take YouTube as seriously as they do Google.
Although video isn’t new to the Web, many marketers and businesses fail to make the best use of tools and social networks that can help to broadcast video and boost traffic. If you’re going to invest time and money in creating video, don’t ignore the importance of optimizing your video for search engines. When you think about your overall SEO equation, you can’t neglect video.