E-Commerce Market Research Reports: E-Commerce Industry Analysis. Wishlistr. ChipIn. E-retail spending to increase 62% by 2016. Online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011, according to a projection released today by Forrester Research Inc. In 2016, e-retail will account for 9% of total retail sales, up from 7% in both 2012 and 2011, according to the report, “U.S.
Online Retail Forecast, 2011 to 2016,”by Forrester analyst Sucharita Mulpuru. That represents a compound annual growth rate of 10.1% over the five-year forecast period. Forrester says it derives its estimates by analyzing trends in the monthly retail sales figures released by the U.S. Census Department; the Forrester estimates do not include sales of cars and trucks, gasoline, groceries and restaurant meals. The report says that much of the growth in U.S. e-commerce sales comes from online retailers improving their web sites and services. The steady growth in the number of web shoppers also is helping to boost e-commerce sales. Conducting Market Research. You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it. So you have a great idea for a product--something that's bound to capture the hearts and minds (and wallets) of consumers everywhere.
Or perhaps you have stumbled on a service that isn't being offered by anyone else--one that is desperately needed. This is your opportunity! Don't hesitate . . . don't look back . . . jump right into it and . . . Wait! Many business owners neglect this crucial step in product development for the sole reason that they don't want to hear any negative feedback. Other entrepreneurs bypass market research because they fear it will be too expensive. Regardless of the reason, failing to do market research can amount to a death sentence for your product.
Market Research Methods In conducting your market research, you will gather two types of data: primary and secondary. The U.S. The U.S. Consider market research an investment in your future. Importing Data from Excel to SPSS/PASW.