Why You (Yes, You) Need to Create More Landing Pages. "Who, me?
More landing pages, you say? But I've already got some of those floating around my website. " Sure ... BUT WHERE ALL THE LEADS AT?! Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Why You Need More Landing Pages First, I'm going to throw some brand spankin' new data at you, straight from our Marketing Benchmarks From 7,000 Businesses report, which you can download in full here for free. While most companies don't see an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15. 5 Landing Page Headline Formulas Tested. Headlines are a science.
Put the artist on the back shelf. Image Source While there is no shortage of articles that list different headline formulas that you can use on your landing pages, there really isn’t much research available on how these formulas actually perform in real life on real landing pages. Over the last 4 years I’ve performed about 300 copy-related split tests, and a great many of them revolved around headlines. In this article we are going to look at 5 common headline formulas and how they perform in real life. 7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them) Subscribe to our Newsletter - Litmus. The Highest Converting Landing Page For Giving Away A Free Report. 5 Ways To Build A Better Landing Page for Your Online Store - WooThemes. Technically, a landing page is any website your customers arrive on.
However, the term is usually used to refer to a standalone web page distinct from your main website that’s been designed for the strict purpose of selling something or gathering information. As such, you might have guessed they’re important. Landing pages are where visitors become leads and where the curious become the interested. How To Increase Landing Page Conversions Up to 90%Scalable Social Media. We all want more people to sign up for our newsletters, download our ebooks, or request a phone call.
But sometimes, even when our landing pages get plenty of traffic, we still get no more than a trickle of new contacts. Why is that? Is what we’re offering really so uninteresting? It could be, but it could also be an issue with presentation. Number of Form Fields If you’ve ever wanted to sign up for a newsletter, but quit half-way through because you just didn’t think they needed to know your birth date and social security number (kidding, but you get the point), you’ve already discovered one of the possible reasons for low conversion rates. For example: Offer someone an incredibly valuable eBook that is so good they’d pay for it, and they will be more willing to disclose their job title, marketing challenges, budget, etc. than a person signing up for a newsletter.
Pro Tip: Use software like HubSpot to collect data on clients over time. Have you Earned their Trust? Summary. How we made $1 million for Moz—with one landing page and a few emails. When we first published this case study, Moz was called SEOmoz.
Even though the company has since rebranded, the techniques described below are still as relevant as ever. In this talk, Moz’s CEO, Rand Fishkin, raves about the work we did, explaining how the money that we generated enabled Moz to develop from a membership site into a web app. Overview Moz is one of the world’s largest providers of tools and resources for online marketing. The company was already highly successful, having a list of Fortune 500 clients as long as your arm.
Nevertheless, in the first split test that Conversion Rate Experts conducted for Moz, we generated a 52% improvement in sales. Within the first four months of work, we increased annual revenues by $1 million. Phase I—analyzing the business and designing a more effective landing page We’ve all heard the business principle of “listen to your customers.”
After all, it takes time, effort, and money to bring visitors to a website. A wireframe of the page. 1. 2. Marketing - Promo - Landing Page Template. Promo is a clean flat landing page for business template.
This template built with fully responsive flat design, Bootstrap 3.0 system, minimalize structure and a slew of features. Built with Bootstrap 3.0Inspired from Flat UI designValid HTML5 Markup & CSS3Many componentsFully Responsive DesignEasy to use content elementsCross Browser compatible Credits Gallery Demo Images – Ricardo de Zoete Free iPhone Mockup PSD – Helder Leal Beauty Store App – Baranq Mood Snap for iOS7 – Pausrr Bootstrap v3.0.2 by @mdo and @fat jQuery by jQuery Foundation, Inc Pretty Photo by Stephane Caron jQuery Local scroll & jQuery Scroll To by Ariel Flesler jQuery waypoints by Caleb Troughton.
LeadPages™ Is The Easiest Landing Page Builder For Online Businesses & Digital Marketers. Turn your next idea into a published landing page in less than five minutes with LeadPages™.