Live2times | Connect generations. Story of My Life.com - Write and preserve your life stories forever. WHICH 50 : Tumblr is different — and its business model can celebrate this difference. Tumblr’s audience is young, affluent, engaged — and different. It is also worth a billion dollars to Yahoo! , assuming the company can translate its community’s enthusiasm into commerce at scale. Much has been made of Tumblr’s relatively nascent advertising business and too much has probably been made of all that adult content; after all, it’s not like Google, YouTube, Pinterest and Twitter are TSFW. What is missing from the current analysis is the opportunity for Tumblr — which is still only an adolescent relative to other social networks — to build an ecosystem based on transactional commerce .
(Source: A Tumblr Snapshot Source: globalwebindex.net. There are no markets around the world where Tumblr’s active user base exceeds ten per cent of the Internet population, for instance. So the opportunity is there for the taking, and the first movers are already evolving into their second iterations. He told Which-50 “We learned a massive amount from our first evolution of the platform.” eBook Details : Palgrave Connect. Every object tells a story. Depending on just how ‘talkative’ a thing is, or how it relates to other objects we know, it might tell us about its origins, design, consistency, uses, or monetary value. Some objects are deemed more significant (and expensive) than others – because they are old or rare, used to belong to an important person, or are emblematic of a nation’s culture and history (Leder Mackley et al., 2010). Yet, there are also idiosyncratic, affective stories behind physical objects’ places in ordinary people’s homes and hearts.
This is because some objects hold and evoke personal memories. They remind us of people, places, times and feelings, of who we are, who we used to be, and who we aspire to become (Miller, 2008). In other words, they mean by implicit association, and their history is intertwined with ours in a whole network of meaning. This chapter is part of the interdisciplinary pan-UK research project TOTeM (Tales of Things and Electronic Memory). Tales of Things.