Sustainability Report - Stakeholder engagement. 'Stakeholders' are groups and individuals who have an interest in, and may be affected by, our business activities. Our key stakeholders represent a diverse range of interests, all of which are important to the sustainability of our business. Changing the way we do business Businesses do not just exist to serve shareholder interests. Even if they did, ensuring that your customers are satisfied, your employees are motivated and that you have a good relationship with the communities in which you operate would still be the right place to focus your attention. Asking for direct feedback from customers and employees, and responding to what you hear, is always a good starting point for any business. Stakeholder engagement. The internet and change in corporate stakeholder engagement and communication strategies on social and environmental performance.