Glory days over for luxury brands on mainland; analysts say innovation is key. A woman passes a Gucci store in Fuzhou, capital of East China' s Fujian Province, in June.
Photo: CFP Graphics: GT International luxury brands are still at low ebb in China, experts noted on Tuesday, though some have managed to break through by means of innovation. What to Consider When Marketing a Luxury Brand. Starting a business provides plenty of challenges and headaches, but when you want to create a luxury brand these challenges become even more pronounced.
Positioning your business as something that provides a high-end service or product raises considerations that you otherwise wouldn’t have had to deal with - but if you are successful the luxury market can be a very rewarding place to be. Here’s some of the key things you need to consider when marketing a luxury brand. 7 Luxury Brands That Are Worth The Money *IMO. Untitled. Luxury Brands Must Develop Their Customer Experience To Survive. Luxury retailers must focus on providing a rounded customer experience, rather than simply flogging goods, if they are to survive the ongoing recession.
According to a new report by The Future Laboratory, commissioned by the property company Grosvenor, has found there are five key areas luxury brands must improve to keep their customers happy. 1) Providing one-on-one experiences 2) Micro-events that are highly tailored to suit VIP shoppers, larger community moments that are shared via digital tools and clever event management. These events are now about much more than pop-up and publicity; they will be highly tailored to suit VIP shoppers.
Luxury footwear brand Jimmy Choo boosted by weaker pound. Celebrity-favourite footwear brand Jimmy Choo has posted rising profits and said it expects a weaker pound in the wake of Brexit to further boost revenues and profits.
The luxury shoes and accessories firm, popular with the likes of Jennifer Lopez and Sandra Bullock, said that because only 9.5 per cent of its global revenues are in pounds compared to a larger 28 per cent of operating costs, a weaker sterling ‘will lead to a reported upside in business performance at a revenue and profit level’.
The comment came as Jimmy Choo posted a 43 per cent rise in operating profits for the six months to the end of June to £25.3million boosted by a weak pound, as well as growth in China and in its men's coillection.