Instagram Launches Layout, Its Own Photo Collage App. 5 things brands should know about the Google-Twitter partnership. News that Google and Twitter agreed on Wednesday to show tweets in search results already has agency experts thinking about how they should alter their search and social strategies, and what implications it has for the platforms themselves.
Below are five things brands should know about the partnership. Google and Twitter declined requests for comment. Real-time marketing becomes more important. The new partnership between Google and Twitter will allow Google to display tweets in search results in real time sometime in the first half of this year, according to Bloomberg. Currently, there’s a lag between when a tweet is posted and when it becomes discoverable via Google search. The real-time dimension of the partnership means that brands, specifically retailers, will see a greater benefit from real-time marketing on Twitter, said Steve Carbone, managing director and head of digital and analytics at media agency Mediacom.
But it makes real-time Twitter marketing riskier. User acquisition. Password Protection Act Bars Employers From Demanding Login Info. What kind of experience do you have in the field? Who are your references? What's your Facebook password? If the Password Protection Act becomes law, it would make it a crime for employers to ask that third question. The PPA was introduced in the House of Representatives Wednesday by Reps. Ed Perlmutter (D-Colo.) and Peter Welch (D-Vt.).
"People have an expectation of privacy when using social media like Facebook and Twitter. "Without this protection, employers essentially can act as imposters and assume the identity of an employee and continually access, monitor and even manipulate an employee's personal social activities and opinions. " Several other lawmakers at the national level and multiple states have passed have introduced similar legislation following an Associated Press story exposed the practice last year.
Social Media News Room Examples. I visited a lot of social media newsrooms (SMN's) for the "Social Media News Releases Are Absolutely Worthless" article. Below are examples of real newsrooms engaged in real business, and just not some theoretical treatises on the joys and efficacies of a social media newsroom concept. The companies spread out among different industries - a fairly decent cross-section. The Big Bang I saw a lot of SMN's that started out with a hot flash, big bang ... then stopped. They haven't been updated for months, if at all. The Hard Work is not the Hard Work And the hard work part is not the hard work. Be prepared. You also have to work with a web and graphics design team to get your newsroom design right.
Important thing here. Last (but I swear, if my IT team is reading this, the greatest folks on earth, the backbone of any business, the reason any marketing and PR department exists - solely to serve them) comes the IT department. Sometimes you're not so important to them. 35+ Examples of Corporate Social Media in Action. We’ve discussed some tactics to get your company better engaged with social media.
Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve. There are no rules to what form your engagement has to take. If you have other examples of corporate social media engagement, please share them in the comments. A Crash Course in Comments. Comments are currency.
I learned this first from Liz Strauss. They are the ultimate in social proof, because if we’re all supposed to be about joining the conversation, and yet you aren’t getting a lot of back and forth in the media you’re making, it might be time to look at this a bit more. If comments matter to you, read on. Here are some thoughts to help improve your back and forth. A Crash Course in Comments First, the Basics Give to get - If you’re not leaving thoughtful comments on related blogs without spamming them about how awesome your blog is (or how awesome you are), then you’re missing the first big secret of comments.
Double Vision - Double check that your blog design puts a “comments” link at both the top and the bottom of every post. The Social Media Promotion Checklist For Internet Marketers. Having outstanding content is crucial in a good social media campaign, but many times the overall framework around the campaign can make or break your initiatives.
Not only do you want to make sure that your campaign is overwhelmingly successful, but that you can track all of the metrics of this success. Content related items Thoroughly check your hosting - Make sure that your hosting can withstand a flurry of traffic – that can many times cripple a server. Contact your hosting provider and see if they could handle 25,000 visits in a 5 minute span. Many people think they are going to do alright, but end up crashing during primetime, wasting all their work.Doublecheck your content – Many times, even with excellent bandwidth and a reliable host, webmasters can shoot themselves in the foot in their execution of the content.
Baseline Reporting URL link check - View the number of inbound links to that specific page. Small Business Profile: Auction Direct USA. Web-Based Rich Text Editors Compared.