5 Tools for Keyword Brainstorming. Traditional keyword research should always include: exploring keyword combinations and their potential (with tools like Google Adwords Tool);learning your competitors‘ keywords;tracking the keyword performance via internal analytics.
But how to brainstorm for new unique keywords in your and neighboring niches? Doing Keyword Research? Here Are Some Resources To Help! Search term research is one of the fundamental activities for a successful search marketing campaign.
You’ve got to know the words people are using if you want to target them properly. To help, I’ve expanded the Search Term Research section of Search Engine Land to list a variety of resources and tools you can consult. The Search Behavior section also has been updated to list places where search engines generally report on search activity, such as popular trends in searching. Both sections also recap articles we’ve covered on these topics. Below, a bit more about what’s in both sections, along with the sad decline of the Yahoo Keyword Selector Tool and some alternatives that have come along in its place.