background preloader

Analytics

Facebook Twitter

Global Survey: Word-of-Mouth the Most Powerful Selling Tool - Ma. Nielsen surveyed consumers on their attitudes toward 13 types of advertising – from conventional newspaper and television ads to branded websites and consumer-generated content. Recommendations from consumers remain “the most trusted sources of information when consumers decide which products and services to buy,” said David McCallum, the global managing director for Nielsen’s Customized Research Services. The survey yet again highlights the importance of responsive, high-quality customer service, he added. “And even though new media technologies are playing a role in ‘globalizing’ society, many purchasing decisions are still based on firmly held national and cultural attitudes,” McCallum said. Among the findings of the Nielsen survey: Among individual markets, web-based opinions such as blogs are most trusted in South Korea (81%) and Taiwan (76%), while scoring lowest, at 35%, in Finland.

No Google Analytics API? No Problem! No Google Analytics API?

No Google Analytics API? No Problem!

No Problem! If you’re like me, you probably have a blog and use Google Analytics to track visitor activity. If you’ve not already got one, you probably want a “Most Popular Posts” section on your blog as it’s a great way for new visitors to find your best content. The only problem is that this would usually have to be hard coded, and would therefore need updating periodically after you’ve checked the “Top Content” report in Google Analytics, or it would require some server-side scripting and a database to track your page views and show the links dynamically. Crazy Egg – visualize your visitors. Track Website Traffic: 40+ Great Tools. The following tools will help you to better understand your website traffic, analyze and monitor all the visitors to your website.

You will get access to vital information about your site’s audience. These tool will give you a clear picture of who is visiting your site or blog, how they found you, where they came from, what interests them and much more.