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http://www.brainpickings.org/index.php/2011/11/10/christ-to-coke-how-image-becomes-icon/ by Maria Popova How Milton Glaser subverted Steve Jobs, or what the Mona Lisa has to do with Einstein’s theory of relativity.

Christ to Coke: How Image Becomes Icon

http://www.brainpickings.org/index.php/2010/11/05/choice-decisions-books/ by Maria Popova The psychology of spaghetti sauce and why too many jams make you lose your appetite. Why are you reading this?

5 Essential Books and Talks on the Psychology of Choice

http://www.brainpickings.org/index.php/2011/06/13/10-primers-on-culture/

(Almost) Everything You Need to Know about Culture in 10 Books

by Maria Popova What the limits of the universe have to do with the history of jazz and the secret of happiness.