35 Free Pre-Designed Email Templates Just For You [And an Infographic!] Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form. Not only do you have to nail copywriting, messaging, personalization, and proper segmentation and targeting -- but you also have to worry about how that email actually looks. On both desktops and mobile devices. And if your background isn't in design, let's just say it's not exactly a piece of cake to craft an email that achieves both form and function. But with HubSpot's 2012 Science of Email Marketing research revealing that 65% of people prefer emails with mostly images rather than text -- and a whopping 88% opting for HTML emails over plain text -- email design isn't exactly something a marketer can afford to overlook.
To give you a better sense of why expertly designed email marketing is so important these days, check out the infographic below and start 2013 off with an email marketing bang! (Click infographic to enlarge.) 11 Simple (But Critical) Tips for Creating Better Landing Pages. There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website. Visitors are on a landing page for just one single purpose: to obtain an offer by completing a lead-capture form.
But converting visitors into leads, even with landing pages, is much easier said than done. 1) Include All Critical Elements of an Effective Landing Page 2) Remove the Main Navigation Once a visitor arrives on a landing page, it’s your job to keep them there. 13 Free Design Tools for Visual Marketers on a Budget. They say you shouldn't judge a book by its cover, but let's be honest ... a pretty cover doesn’t hurt when it comes to your marketing.
That’s why -- whether you're creating lead generation content, social media content, calls-to-action, or infographics -- your marketing materials should always be as visually appealing as possible. Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff). But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer.
This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Free Color Tools Even though it may seem like we have an unhealthy obsession with orange, we promise we’re equal opportunity color enthusiasts at HubSpot. 1) Adobe Color CC 4) Paletton. Facebook. Get Antenna. Techspectations. SmartURL. What’s The Average Reach Of Your Facebook Post? There has been a lot of commotion around Facebook’s reach metric in the past few weeks.
Some page admins have been claiming that they can only reach a fraction of the followers they used to with each post since September 21st. This sudden decrease is supposedly caused by the social network altering the Edgerank algorithm (more on that later) controlling which posts end up in fan’s News feeds, but Facebook hasn’t made it clear if that’s the case. We think that it’s too early to state whether the reach metric or Edgerank has been altered or not, we are collecting data for a longer time period to conclude whether the downslide is justified. For now, look at the table below to see the average organic and viral reach of your post according to your page size (the data have been gathered from July 1st to September 30th 2012). The Bigger You Are, The More Challenging It Gets Naturally, the bigger your Facebook page gets the more people your posts will reach.
Get Into The News Feed Spotlight. 40+ Apps & Tools To Customize Your Facebook Pages. Facebook now has over 800 million active users around the world. If it were a country, it would be the third largest in the world (right behind China and India), and more than twice the size of the United States. So it’s pretty much vital for anyone trying to promote a product, service, event, or cause to create a Facebook page. While other social networks (Google+ among them) are making gains, Facebook is still the largest and most popular out there, and that’s unlikely to change in the immediate future (and besides, Google+ doesn’t even allow brand pages yet). One of the biggest mistakes brands make when creating Facebook pages is to just use the default tabs and default content.
The answer to this common problem is to make use of all the custom content applications and tabs available for Facebook pages. In this guide, we’ll show you some of the best apps for Facebook pages and how to best use them. More related posts: Customizable Tabs First Impression Welcome Tab TabMaker Social Candy Owjo. About Advertising on Facebook. Google Analytics. AdWords Certification Program Help.