Segmenting Financial Consumers. Welcome to YouGov. YouGov research is all about deep and ongoing consumer engagement.
We listen to our clients’ needs and offer grounded advice from the start of each project and pride ourselves on the efficiency of our service and the quality of our data. Our full service menu means clients can choose their level of reporting - from basic tables of results, to additional statistical analysis and interpretation, to consultative strategic advice from industry experts. Involved from the proposal stage to the final presentation of findings, we use our expertise to provide guidance throughout the research process to ensure that the data collected is suitable for the application of advanced statistical techniques that can be used to inform our response to the needs of our clients. Nclusion - The virtuous circle of mutuality - Yorkshire Building Society. MUTUO – The mutual approach to business and public policy - The mutual approach to business and public policy. News : Money Advice Service.
Mutualisation. London branding agency covers the best branding strategies. What is the big issue for financial services brands?
As a brand consultancy, when we conducted a straw poll among our clients and contacts in the industry, one word kept coming up: trust, or rather, the lack of it. Trust has taken a massive hit following the credit crunch and ensuing recession, but issues such as high pay, mis-selling, conflicts of interest and short-termism have a much longer history. If lack of trust in financial services companies is so widespread and deep-seated, is there anything individual brands can do about it?
In November 2011, BergHind Joseph reviewed research available online to find out what is known about the causes and consequences of the decline in trust in financial services, as the basis for our own analysis of what this means for individual financial services brands. What is trust? WP00_6.pdf (application/pdf Object) 2011_Fidelity_Case Study.pdf (application/pdf Object) Nest-research-branding-report,PDF.pdf (application/pdf Object) Financial Services Summit.