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The mobile world is booming at an alarming rate. Newer technologies, newer speeds, newer uses, they have penetrated to our lives like never before and are proving to be useful in areas never expected. We’ve come a long way from old bulky mobile phones to slick, super fast ones.
I thought we might kick the week off with a quick video on the growth of mobile into 2011, it’s nothing revolutionary, but you’ll enjoy the statistical round up explaining exactly how big mobile has grown (not that you didn’t already have a pretty good idea!). A few of the key take outs from the video is that over 70% of the worlds population now have a mobile phone, that’s over 5 billion mobile subscribers, and in places like the US, it’s 9 in 10 people.
February 02, 2012 -- By Justin Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.” As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth. The full infographic is embedded below, and also available here .
Jessica Richards | April 17, 2012 | 1 Comment <a href="http://ad.doubleclick.net/jump/clickz.us/media/media-planning;page=article;artid=2168103;topcat=media;cat=media-planning;static=;sect=site;tag=optimization;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/media/media-planning;page=article;artid=2168103;topcat=media;cat=media-planning;static=;sect=site;tag=optimization;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> As a marketing professional, I spend a lot of time learning and educating on digital trends.
Retail is no longer confined to crowded shopping malls and overwhelming store catalogues. Because of mobile’s ubiquity, we as marketers have a new and more interactive channel for reaching and engaging consumers. Of course, retailers have always been savvy about marketing – think about some of the biggest brands and how their images and messages come alive in print, on screen and in mind. But Internet and TV audiences are scattered, and marketers are having a tough time reaching the masses with personal messages, particularly as social media has fragmented consumers’ attention.
The Brief Kraft Foods tasked YOC with the creation of a mobile campaign to promote the launch of its new instant coffee products, Jacobs 3in1 and Jacobs 2in1. The campaign was to be integrated with traditional media and was intended to provide consumers with an uncomplicated way of ordering product samples via mobile, whilst minimising usual sampling wastage levels and associated costs through accurate targeting and tester self-selection. The target group was defined as young coffee lovers. Objectives The main objective of the Kraft Jacobs 3in1/2in1 mobile sampling campaign was to place product samples among the early adopters, who are considered to be the most innovation savvy, and the opinion leaders, amongst the target group. Additional objectives that defined the campaign development were to maximise the reach of the target group, and to increase the conversion rate of the sample requests, while at the same time decreasing product distribution costs.
Here’s a quick overview of three major technology elements that can be used to grow any local business. These technologies are different, but related: SMS Text Message Marketing : using text messages on cell ‘phones to send out offers, discounts, or coupons to customers who have opted-in to receive these messages QR Codes : 2-dimensional bar codes that can be scanned by an app on a smartphone, which then takes the user to any web site (corporate, Facebook, YouTube, etc.) or phone number that the business owner wants Mobile Web Sites : a version of a company’s regular web site that is tailored to fit on the screen of a smartphone Use of these technologies can increase the traffic to a business, and helps develop the business relationship between you, the business owner, and your customers or prospects.
Thinking about mobile advertising? Here are 5 elements to consider | Growyourbusiness | Entrepreneur.com.phWhile it is still relatively unheard of in the Philippines, other Asian markets like Singapore, China, and Japan have already embraced mobile advertising. Research firm Gartner has projected mobile advertising budget in Asia Pacific and Japan to account for over 33 percent in 2015, leading the global market for mobile adver tising.
By Bob Walczak, CEO of Ringleader Digital It took some time for the online advertising industry to begin to address the multitude of privacy concerns that arose during its early days. The combination of self-regulating bodies, federal legislation, and advancements in technology all worked collectively to help protect us. Emerging media channels, like mobile advertising, are at a level of maturity where online advertising was 10 years ago.
October 19, 2011 Bryon Morrison is president of The Marketing Arm's wireless practice With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.
We already know that mobile marketing can be a ravenous black hole ready to suck up infinite amounts of passion, energy, creativity, work hours, and marketing dollars with no guarantee of any return on investment. For technology marketers, the pain can be even worse, because mobile is essentially a social medium. There’s a reason “techies” are also known as Geeks: They live a mysterious existence, concentrating extremely hard on doing one thing—technology—and they are very, very good at what they do.
We’ve heard for a year or two now that mobile marketing is next. Friends, mobile marketing is now. And brands are struggling to get their heads wrapped around it. From QR codes to Near Field Communications to SMS to location-based services, there’s an almost unlimited world of possibility out there for brands to go mobile, but little understanding from brands as to how. That’s precisely why Tim Hayden of 44 Doors will be speaking at Explore Dallas-Fort Worth on Feb. 17 and why I also caught up with him recently to share some insights with all of you on the world of mobile marketing, engagement and how social media plays into it all. You won’t want to miss the business insights Tim has to give at Explore Dallas-Fort Worth .
57% of businesses and 67% of agencies that took part in Econsultancy’s Marketing Budgets report for 2012 said that investing in mobile applications was their top priority for the next year. QR codes were the second highest answer for both groups, with mobile commerce and mobile advertising falling shortly behind. The full report , published in association with Experian Marketing Services , showed increasing levels of investment across a range of digital channels and disciplines. Based on discussions with 500 companies and agencies, more than two-thirds (68%) are increasing their digital budgets for 2012, compared to 45% of companies increasing overall marketing budgets but only 16% saying the same for 'traditional' marketing budgets. But the study also looked at specific channels.
Google has released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices. A post on the company's blog states that this is up from 25% for the same time period on the day before. However, none of the ads made it into the list of the top five trending searches:
Around 87% of the world's population now has a mobile phone, with China and India leading growth. Mobile marketing is one of the easiest ways to tap into growing, emerging markets and reach a much larger audience. However, global companies have been slow to catch on to this trend.