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Mobile Marketing

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Barbara Thompson sur Twitter : "In a presentation with @TheAppBusiness - like the way they have defined their USP #mobile #ux... Android Engineer, iOS Engineer, Interaction Designer, Strategy intern. 20 Amazing Infographics About Mobiles, Their Future & How They Are Helping Our Lives. The mobile world is booming at an alarming rate.

20 Amazing Infographics About Mobiles, Their Future & How They Are Helping Our Lives

Newer technologies, newer speeds, newer uses, they have penetrated to our lives like never before and are proving to be useful in areas never expected. We’ve come a long way from old bulky mobile phones to slick, super fast ones. Here are some amazing infographics on how the mobiles have evolved, their growth and how they are affecting our lives in ways that we never imagined. Click on the images for the full versions. 1. BBC iPlayer - Divine Women: Handmaids of the Gods. Statistics: The Growth Of Mobile Into 2011  I thought we might kick the week off with a quick video on the growth of mobile into 2011, it’s nothing revolutionary, but you’ll enjoy the statistical round up explaining exactly how big mobile has grown (not that you didn’t already have a pretty good idea!).

Statistics: The Growth Of Mobile Into 2011 

A few of the key take outs from the video is that over 70% of the worlds population now have a mobile phone, that’s over 5 billion mobile subscribers, and in places like the US, it’s 9 in 10 people. With children now more likely to own a mobile phone than a book, with 85% of kids owning a phone as to 73% having books! Now that’s a pretty crazy statistic. Apple has sold almost 60 million iPhones world wide, while Google’s Android OS is growing at 886% year on year and now activating over 160,000 devices a day, across 60 devices in over 40 countries.

And at that rate, Android will come from behind to over take Apple as the leading smart phone OS in 2011. Be Sociable, Share! The Growth of Mobile Advertising in 2011. February 02, 2012 -- By Justin Our friends over at Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011.”

The Growth of Mobile Advertising in 2011

As the mobile world gears up for Mobile World Congress in Barcelona, Inneractive decided to take a look back at the continued massive growth of the industry in terms of everything from mobile ad clicks to revenue, platforms, and regions that saw the most growth. The full infographic is embedded below, and also available here. 4 Mobile Marketing Trends to Watch. Jessica Richards | April 17, 2012 | 1 Comment inShare112 Data capturing, adaptable content, social media, and activation.

4 Mobile Marketing Trends to Watch

Mobile and Retail: Activating Relationships between Consumers and Marketers. Retail is no longer confined to crowded shopping malls and overwhelming store catalogues.

Mobile and Retail: Activating Relationships between Consumers and Marketers

Because of mobile’s ubiquity, we as marketers have a new and more interactive channel for reaching and engaging consumers. Of course, retailers have always been savvy about marketing – think about some of the biggest brands and how their images and messages come alive in print, on screen and in mind. But Internet and TV audiences are scattered, and marketers are having a tough time reaching the masses with personal messages, particularly as social media has fragmented consumers’ attention. MMA Case Study: Kraft Foods/YOC Sampling Campaign. Mobile Marketing. Mobile marketing. Thinking about mobile advertising? Here are 5 elements to consider. Should you utilize mobile advertising?

Thinking about mobile advertising? Here are 5 elements to consider

By: Carlo P. Mallo | Sep 14, 2011 12:00 pm While it is still relatively unheard of in the Philippines, other Asian markets like Singapore, China, and Japan have already embraced mobile advertising. Research firm Gartner has projected mobile advertising budget in Asia Pacific and Japan to account for over 33 percent in 2015, leading the global market for mobile adver tising. asked Fabrizio Caruso, vice president of business development and GM of Out There Media in Asia Pacific as to what are the five things that a brand must consider when engaging in mobile advertising, as it is something new for a lot of local brands here in the Philippines? Privacy in Mobile and Emerging Media. By Bob Walczak, CEO of Ringleader Digital It took some time for the online advertising industry to begin to address the multitude of privacy concerns that arose during its early days.

Privacy in Mobile and Emerging Media

The combination of self-regulating bodies, federal legislation, and advancements in technology all worked collectively to help protect us. Case Study: B2B. Home. The challenges of crafting a mobile media strategy. October 19, 2011 Bryon Morrison is president of The Marketing Arm's wireless practice With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.

The challenges of crafting a mobile media strategy

Successful marketers know that focusing on a few basic solutions will not suffice. The growth of communications technology makes it incumbent upon those of us who work in and define this space to create solutions that make a difference to our clients’ business while enhancing consumer experiences. The marketer that makes a few simple media buys will lose out to those who are experimenting with the new solution providers to redefine how we reach our customers and engage with them more profoundly. Moving beyond the handset The process of rethinking the media model began to shift with the advent of the Internet, but even that new medium ended up being dominated by obtrusive banners. Mobile marketing is not just the handset. The range of solutions is extreme. The Challenges of Mobile Marketing for Technology.

We already know that mobile marketing can be a ravenous black hole ready to suck up infinite amounts of passion, energy, creativity, work hours, and marketing dollars with no guarantee of any return on investment.

The Challenges of Mobile Marketing for Technology

For technology marketers, the pain can be even worse, because mobile is essentially a social medium. There’s a reason “techies” are also known as Geeks: They live a mysterious existence, concentrating extremely hard on doing one thing—technology—and they are very, very good at what they do. (Just ask them.) We of the non-Geek persuasion bow down to their superior voodoo. But, while Techies are busy glued to their screens, they are not necessarily busy being social. Mobile Marketing: The Challenges, Opportunities And Future. We’ve heard for a year or two now that mobile marketing is next.

Mobile Marketing: The Challenges, Opportunities And Future

Friends, mobile marketing is now. And brands are struggling to get their heads wrapped around it. From QR codes to Near Field Communications to SMS to location-based services, there’s an almost unlimited world of possibility out there for brands to go mobile, but little understanding from brands as to how. That’s precisely why Tim Hayden of 44 Doors will be speaking at Explore Dallas-Fort Worth on Feb. 17 and why I also caught up with him recently to share some insights with all of you on the world of mobile marketing, engagement and how social media plays into it all. You won’t want to miss the business insights Tim has to give at Explore Dallas-Fort Worth. The first 100 registrants get the full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception for just $250! Budgets study shows mobile apps, QR codes and ads are top priority. 57% of businesses and 67% of agencies that took part in Econsultancy’s Marketing Budgets report for 2012 said that investing in mobile applications was their top priority for the next year.

QR codes were the second highest answer for both groups, with mobile commerce and mobile advertising falling shortly behind. The full report, published in association with Experian Marketing Services, showed increasing levels of investment across a range of digital channels and disciplines. Based on discussions with 500 companies and agencies, more than two-thirds (68%) are increasing their digital budgets for 2012, compared to 45% of companies increasing overall marketing budgets but only 16% saying the same for 'traditional' marketing budgets. 41% of Super Bowl ad searches during game made via mobile: infographic. Google has released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices. A post on the company's blog states that this is up from 25% for the same time period on the day before.

However, none of the ads made it into the list of the top five trending searches: MadonnaHalftime showPatriotsTom BradyGiants The most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M’s. Most of the ads were previewed on YouTube in the weeks building up to the big game, cumulatively clocking up more than 30m views before last weekend. YouTube said the pre-Super Bowl activity in 2012 was higher than in 2011 and spread across significantly more brands. Using mobile marketing to reach a global audience. Around 87% of the world's population now has a mobile phone, with China and India leading growth. Mobile marketing is one of the easiest ways to tap into growing, emerging markets and reach a much larger audience. However, global companies have been slow to catch on to this trend.

Mobile: more than just a hot topic. While mobile internet has been around for some time, it’s only now that it is really starting to gain momentum as a valuable business tool. By all accounts, the next two years will be a crucial time for mobile internet. Adobe aims to make mobile web development easier with Shadow. While the native versus mobile web apps debate continues to rage, one thing is for sure: mobile browsers are going to get a lot more capable, and that means there will be more development of mobile web apps.

Developers of mobile web apps will face numerous challenges, from performance to monetization. But one challenge stands out perhaps more than the rest: building an app that functions and looks good across multiple devices. Nielsen finds 33% of US mobile users deem location-based ads useful. A third of mobile users in the US find adverts that offer custom information based on their location useful, according to a new report from Nielsen. The study also found that 26% are more likely to look at ads if they have an ‘interesting’ video included and 20% enjoy ads with interactive features. Nielsen’s US Digital Consumer Report for Q3-Q4 2011 examines how the digital landscape is evolving by tracking various categories such as smartphone usage, connected TV and social networking.

Mobile Marketing Growth and Statistics. Mobile marketing has been experiencing tremendous growth the past 5 years.