So you’ve read all the social media experts’ blog posts about blogging. You’ve explored the tools and picked your platform. You’ve talked your CEO into participating.
My reaction to most company blogs: “Blah, Blah and Double Blah!” I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.
Blogging has come a long way during the past few years.
A corporate blog is published and used by an organization to reach its organizational goals. Many businesses have launched corporate blogs in an effort to better communicate with customers and capture a little attention from web users.