background preloader

Dissertation

Facebook Twitter

Instagram Statistics for 2014. Many of the popular social media statistic reports are now out and I’ve taken the information about Instagram and compiled it all for you here.

Instagram Statistics for 2014

Instagram has grown considerably since this time last year and I’m excited to see some more accurate numbers to reflect the influence of this platform. Here are the Instagram statistics for 2014. User Information The popularity of Instagram continues to grow. Social Media Demographics for Marketers. Instagram Demographics. Social Comparison Theory: How Our Social Media Habits Make Us Unhappy. We all compare ourselves to others.

Social Comparison Theory: How Our Social Media Habits Make Us Unhappy

And if you say you don’t, you’re a liar. Why do we do this? Why do we constantly pit ourselves against other people who aren’t us? According to the social comparison theory, we determine our personal self-worth based on how we compare to others around us. Sure, there is no harm in looking across the room and comparing your outfit to another person’s. The Shift to Visual Social Media - 6 Tips for Business [Infographic] Our focus has shifted from Social Media to VISUAL Social Media.

The Shift to Visual Social Media - 6 Tips for Business [Infographic]

We are drawn to “visual content” online in more ways than ever before. The opportunity this provides for business is massive. Birmingham City University - Sign In. Precise / Precise Social Media Report. Instagram vs. Real Life. Ummmm, hang on.

Instagram vs. Real Life

Excuse me for just two seconds. I can’t talk now, I have to Instagram something. Oooook….there we go. Send. The Agony of Instagram. Photo Erin Wurzel, 26, thought she had plenty to feel thankful about this Thanksgiving weekend: she is engaged to a great guy (and was spending the holiday with his family), working on a her first novel and taking French with an eye to moving to Paris someday.

The Agony of Instagram

Then she checked her Instagram feed. One friend had posted a Martha Stewart-worthy photo of her “mashed potato bar” featuring 15 spud-filled martini glasses artfully arranged in a pyramid, alongside a matching pyramid of bowls of homemade condiments. Another friend had posted a close-up of a cranberry barrel, with a sieve scooping up a Technicolor explosion of the crimson fruit above the caption, “Last-minute grocery run.” Instagram and self-esteem: Why the photo-sharing network is even more depressing than Facebook. Photo by Soft_Light/iStockphoto It’s a truism that Facebook is the many-headed frenemy, the great underminer.

Instagram and self-esteem: Why the photo-sharing network is even more depressing than Facebook.

We know this because science tells us so. The Human–Computer Institute at Carnegie Mellon has found that your “passive consumption” of your friends’ feeds and your own “broadcasts to wider audiences” on Facebook correlate with feelings of loneliness and even depression. Earlier this year, two German universities showed that “passive following” on Facebook triggers states of envy and resentment in many users, with vacation photos standing out as a prime trigger. Yet another study, this one of 425 undergrads in Utah, carried the self-explanatory title “ ‘They Are Happier and Having Better Lives Than I Am’: The Impact of Using Facebook on Perceptions of Others’ Lives.” Jessica Winter is Slate’s features editor. IRC 2015 Interview with Jack Smith of New Look. Each week in the run up to Internet Retailing Conference (IRC) 2015 we’re previewing the conference through a series of overviews of the day’s programme and through interviews with key speakers.

IRC 2015 Interview with Jack Smith of New Look

Today we hear from Jack Smith, group digital director at New Look [IRDX RNEW], who will be speaking at IRC on selling to customers who are on the go. Internet Retailing: You’re speaking at IRC 2015 on the ‘on the go’ customer. What do you think has been the single biggest change in the way New Look customers shop in recent times? Meet Chelfie: The New Changing Room Selfie. Don-Alvin Adegeest Most people shopping for clothes will want to seek the approval of someone before making the purchase.

Meet Chelfie: The New Changing Room Selfie

Sales assistants are the easiest option for a second opinion, but they have a motive - which is to sell as many garments to as many customers as possible - and so for that objective, partisan and impartial opinion, consumers are turning to taking selfies in changing rooms, aka the chelfie, and asking their friends and acquaintances. According to a recent survey, chelfie posts on Twitter have doubled in the last three months. French Connection taps into selfie trend with #canthelpmyselfie online and in-store campaign. French Connection is tapping into the ‘selfie’ social trend with the launch of an interactive selfie booth in collaboration with digital creative agency Somewhat.

French Connection taps into selfie trend with #canthelpmyselfie online and in-store campaign

The #canthelpmyselfie campaign takes inspiration from the worldwide phenomenon which has been thrown into the spotlight thanks to charity campaigns and celebrity endorsement. Launched at a celebrity and press event at the brand’s flagship Regent Street store in London, the interactive selfie booth captures images which are then projected on rotation in the windows of the store, turning shopper’s selfies into five seconds of fame.

Jon Carney, creative partner at Somewhat, commented: “Mobile and social channels are an essential part of how millennial consumers interact with brands, and especially how they can experience fashion brands. As consumers’ physical and digital worlds are increasingly converging and colliding, brands need to respond with campaigns that bridge both worlds seamlessly.” Selfie shopping and why you should embrace consumer creativity. If you need any confirmation of how ingrained the selfie is in popular culture, take note of the recent 'no make up' and 'thumbs up' charity selfies, which perfectly illustrate the level of awareness and engagement a set of amateur photos can achieve.

Selfie shopping and why you should embrace consumer creativity

Each selfie shopper has the power to keep tills ringing and raise brand awareness in an instant. Following forays into selfie-led marketing by Pilot and Ann Summers, French Connection is the latest brand to take the selfie into the mainstream marketing fold. Its in-store campaign is designed to build on an emerging consumer: the selfie shopper. Selfie shopping is getting smarter Previous selfie shopper campaigns were fairly straightforward in their engagement.

Birmingham City University - Sign In. How To Take The Perfect Changing Room Selfie. 24 June 2015 Sarah Harris EVERYBODY knows the tips when it comes shopping the sales. ‘Selfie’ is word of the year, but what do people really think about your ‘Selfies’? Essena O'Neill quits Instagram claiming social media 'is not real life'. An Australian teenager with more than half a million followers on Instagram has quit the platform, describing it as “contrived perfection made to get attention”, and called for others to quit social media – perhaps with help from her new website. Essena O’Neill, 18, said she was able to make an income from marketing products to her 612,000 followers on Instagram – “$2000AUD a post EASY”. But her dramatic rejection of social media celebrity has won her praise. On 27 October she deleted more than 2,000 pictures “that served no real purpose other than self-promotion”, and dramatically edited the captions to the remaining 96 posts in a bid to to reveal the manipulation, mundanity, and even insecurity behind them.

Pinterest Lets Bigger Retailers Benefit From Buyable Pin. How different are your online and offline personalities? Our habits define us. But how true is this for our digital habits? The Social Media Effect: Are You Really Who You Portray Online? Over the past 15 years, the world as we know it has been taken by storm through the onset of social media. According to Comscore (2011) about 90 percent of U.S.

Internet users visit a social media site each month. Because we live in such a largely global-society, creating and maintaining an online presence has become most relevant in promoting your brand and expanding your social network. Inside Fashion’s Instagram Wars. NEW YORK, United States — Throughout the year, Proenza Schouler designers Jack McCollough and Lazaro Hernandez and their team use Instagram to communicate with more than 342,000 followers, posting images that represent the world of the brand.

But as fashion week kicks off, the Proenza boys, as they are known in the industry, are upping their game. For Spring 2016, the designers have partnered with reportage and portraiture photographer Landon Nordeman to capture and convey the brand’s take on the season with a total of five images posted over five days. “This project explores different elements of our design process: everything from more abstract inspiration and research, to sketching and sample making in our atelier,” Hernandez says. “It is a more intimate look,” McCollough continues. How brands are using Instagram ads. Today Instagram shared its first ever figures on how many monthly active users it has in the UK. Out of 300m global active users, 14m UK Instagram account holders are accessing the social image sharing platform on a monthly basis. Overall 70% of Instagram users are based outside of the USA. Although reluctant to drill down further into the numbers, these stats at least reveals that Instagram’s global growth is impressive.

Birmingham City University - Sign In. Smells Like Teen Spirit: Inside the Secretive World of Brandy Melville. Despite its all-American teen dream aesthetic, Brandy Melville was actually founded some 20 years ago in Italy by retail vet Silvio Marsan and his son Stefan; the first U.S. outpost popped up in the Westwood neighborhood of Los Angeles, just a block from the UCLA campus, in 2009. Teens Love Brandy Melville, A Fashion Brand That Sells Only One Tiny Size.

Brandy Melville Sales Associates Study. Having a strong brand identity is a goal for any savvy business; that's Marketing 101. Hiring Look-Alike Employees Alienates Customers. In order to create brand ambassadors who can sell a certain look, clothing stores have been known to screen prospective employees based on appearance. Brandy Melville’s social media success leading to retail domination. Decoded Fashion » Archive Shoppable Content: The Case For And Against - Decoded Fashion. Image source: odd pears With Pinterest and Instagram set to roll out ‘buy’ buttons and shoppable video tech disrupting your YouTube transmissions, the question isn’t so much whether truly shoppable content is possible – it’s whether it’s a good choice for the future of your brand. The five fashion brands taking Instagram by storm. Identity Sharders. Why You Need An Instagram Strategy For Your Retail Store-INFOGRAPHIC- -      Social4Retail      Internet & Social Marketing For Retail.

How Social Media Engagement will Impact the Retail Space in 2015. Let's Be Game Changers. Teen angst and influencer authenticity. Marketing recently published this article by me about Essena O’Neill’s social media backlash and what this teaches us about working with influencers. They’ve been kind enough to let us reproduce it below.