QR code - Art & Design - QRcode Allumettes - Les Broderies… - L'installation… - Waldgänger : Le… - L'expo QR codes… Jeudi 5 juillet 2012 4 05 /07 /Juil /2012 08:25 I'm a Serial Taggeur !
Après avoir tagué des vaches, MarieBen & moi nous sommes dits que ce serait pas mal de taguer un château... WTF ! Voilà, c'est fait. Depuis hier, le château de l'Hermine de Vannes est paré d'un QRcode géant customisé de 50m2. Après notre exposition "Paris fait son show" montée l'an passé au palais des Arts de Vannes, l'équipe municipale de la citée des Vénètes a suivi notre nouveau projet, à savoir installer une fresque numérique géante sur l'un des plus beaux bâtiments du centre ville historique : Le château de l'Hermine. Rondement piloté avec Corinne Jaillais (agent d'artiste) et Gregory Prijac (responsable évènementiel de la ville de Vannes et "facilitateur" du projet...c'était pas gagné !) Nous avions lancé un appel aux artistes le 5 avril dernier pour participer à un concours de QRcode design. Le code se flashe à une distance de 40 mètres : Il est parfaitement fonctionnel, même avec mon Blackberry.
What can QR codes do? We all know that QR codes can be used as physical world hyperlinks, but what other information can they contain?
The codes essentially just encode text, however it is the ability of the readers to detect what type of information that text contains that makes the codes so flexible. Here is a brief list of the types of information recognised by the big readers: 1) Email address Readers will recognise email addresses by the @ sign. It will then instruct your phone to launch a new blank email to this address. Example: "mailto: Ben@example.com". A code that fills out the subject and message etc can apparently be done using the NTT DoCoMo MATMSG format (although I haven’t got it to work on my iPhone yet). 2) Telephone Numbers To automatically engage the telephone number dialling application on the person's phone, use the tel function.
Example: to encode the UK phone number 0207 111 1111 use “tel:00442071111111”. 3) Contact Information I have had most success with NTT DoCoMo’s MECARD format. Why QR Codes Are Here to Stay [OPINION] 5 Steps for a Successful QR Code Marketing Campaign. Hamilton Chan is CEO and founder of Paperlinks, which provides the leading QR code infrastructure for businesses.
Codes generated through Paperlinks app can be scanned by the free Paperlinks iPhone app or by any QR code reader on any smartphone platform. While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code. However, if brands deploy QR codes merely to claim they are using the latest social media marketing tool, then QR codes are doomed to fall in the “fad” bin, never to realize their full potential. The task for marketers is to use this interactive tool to deliver useful and meaningful experiences to their users. 13 Creative Ways to Use QR Codes for Marketing. In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we're starting to see more QR codes appear in traditional advertisements.
QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Whether they'll have the staying power of your website or of your MySpace page has yet to be determined, but while they still enjoy the buzz of the "next big thing," you can take advantage of QR codes in marketing your small business. QR Code Generator and QR Code Marketing - Paperlinks. How QR Codes Can Grow Your Business. What are QR codes and how can they help your business?
Keep reading to find out. QR Codes: Great Potential, Often Poorly Executed – Part 2. HOW TO: Make Your QR Codes More Beautiful. Hamilton Chan is CEO and founder of Paperlinks.
With the free Paperlinks iPhone app, featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance. The Promotional Potential of QR Codes. Imagine walking down your city’s main thoroughfare one morning and you turn the corner to see a massive black and white sporadically-checkered pattern sprawled out on the side of a building in the shape of a square.
Immediately you peg it as one of those QR codes you see printed in magazines and on the sides of shipping containers. You get out your nifty smartphone, access the bar code reader you downloaded last week (because it’s free) and hold your camera up to focus in on the huge QR code presented before you. Meanwhile, several other pedestrians are doing the same thing nearby. Who knows how many people can see such a massive display? At any rate, the scanned bar code takes you to a website notifying you of a new club opening in that building. QR Code Coat. Understanding the Potential of QR Codes Printed on Promotional Products. The Most Abused Technology of 2011. The potential of QR Codes. When I received a catalog from REI recently (yes, I'm in Oregon and I love REI!)
, the back cover had a square'ish looking dotted graphic on it with a call to action beneath it: "To find the nearest store near you scan this QR Code with your smartphone. " I pulled out my Droid X and quickly scanned the two-dimensional barcode. The content that I was given via the QR Code was a bit of a letdown (sorry REI), but it did make me ponder the use of QR Codes within the context of higher education. QR Codes Provide Information When Scanned. Thorunn Arnadottir’s QR code dress transmits data from the catwalk. Not many dresses interact with mobile phones.
This is about to change, thanks to Icelandic fashion designer Thorunn Arnadottir. The designer’s new line of dresses uses the magic of QR codes to turn each dress into a walking, talking information machine. How does it work? Well, you may notice in the photo that beads are working together to create QR codes near the shoulders. All you need to do, then, is snap a photo of the code with your mobile phone. The line of dresses have been appropriately named “QR U.”