QR code - Art & Design - QRcode Allumettes - Les Broderies… - L'installation… - Waldgänger : Le… - L'expo QR codes… Jeudi 5 juillet 2012 4 05 /07 /Juil /2012 08:25 I'm a Serial Taggeur ! Après avoir tagué des vaches, MarieBen & moi nous sommes dits que ce serait pas mal de taguer un château... WTF ! Voilà, c'est fait. Après notre exposition "Paris fait son show" montée l'an passé au palais des Arts de Vannes, l'équipe municipale de la citée des Vénètes a suivi notre nouveau projet, à savoir installer une fresque numérique géante sur l'un des plus beaux bâtiments du centre ville historique : Le château de l'Hermine.
Rondement piloté avec Corinne Jaillais (agent d'artiste) et Gregory Prijac (responsable évènementiel de la ville de Vannes et "facilitateur" du projet...c'était pas gagné !) Nous avions lancé un appel aux artistes le 5 avril dernier pour participer à un concours de QRcode design. Le code se flashe à une distance de 40 mètres : Il est parfaitement fonctionnel, même avec mon Blackberry. Chaque passant muni d’un Smartphone est invité à « flasher » le QRcode géant placé sur une bâche de 50 m². What can QR codes do? We all know that QR codes can be used as physical world hyperlinks, but what other information can they contain?
The codes essentially just encode text, however it is the ability of the readers to detect what type of information that text contains that makes the codes so flexible. Here is a brief list of the types of information recognised by the big readers: 1) Email address Readers will recognise email addresses by the @ sign. It will then instruct your phone to launch a new blank email to this address. Example: "mailto: Ben@example.com". Now your qr code should launch a blank email to this address. A code that fills out the subject and message etc can apparently be done using the NTT DoCoMo MATMSG format (although I haven’t got it to work on my iPhone yet). 2) Telephone Numbers Example: to encode the UK phone number 0207 111 1111 use “tel:00442071111111”. 3) Contact Information. Why QR Codes Are Here to Stay [OPINION] 5 Steps for a Successful QR Code Marketing Campaign. Hamilton Chan is CEO and founder of Paperlinks, which provides the leading QR code infrastructure for businesses.
Codes generated through Paperlinks app can be scanned by the free Paperlinks iPhone app or by any QR code reader on any smartphone platform. While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code.
However, if brands deploy QR codes merely to claim they are using the latest social media marketing tool, then QR codes are doomed to fall in the “fad” bin, never to realize their full potential. The task for marketers is to use this interactive tool to deliver useful and meaningful experiences to their users. SEE ALSO: Why QR Codes Are Here to Stay So, how can you assess whether you are using QR codes to their full potential? 1. 2. 3. Understand that looks matter. 4. 5.
13 Creative Ways to Use QR Codes for Marketing. In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we're starting to see more QR codes appear in traditional advertisements. QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Whether they'll have the staying power of your website or of your MySpace page has yet to be determined, but while they still enjoy the buzz of the "next big thing," you can take advantage of QR codes in marketing your small business.
What is a QR code? A QR code is a 2-D barcode that can be scanned by a smart phone's camera and transfer information. How can I market my small business with QR codes? QR codes are fairly new here in the states (no surprise, they're big in Japan), so many people won't recognize them when they see them or won't have a smart phone with a QR reader installed, which limits their impact. QR Codes on business cards. QR Code Generator and QR Code Marketing - Paperlinks.
How QR Codes Can Grow Your Business. What are QR codes and how can they help your business? Keep reading to find out. Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible. QR Codes 101 If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share. QR code to the Social Media Examiner home page. Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Any of these desired functions are easily achieved by properly creating your QR code.
The Origins of QR Codes MS tag to Microsoft Tag Reader app. How QR Codes Work Where What. QR Codes: Great Potential, Often Poorly Executed – Part 2 | Remodista. HOW TO: Make Your QR Codes More Beautiful. Hamilton Chan is CEO and founder of Paperlinks. With the free Paperlinks iPhone app, featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance.
The QR code: A thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience are often criticized for their black and white checkerbox appearance. Those who doubt that QR codes will go mainstream are quick to point out that the look of QR codes will deter marketers and advertisers from using them. Fortunately, QR codes are malleable and can be redesigned in truly extraordinary ways, while still maintaining their scanability. 1. The easiest way to add branding power to your code is to add color to it. 2. One of the QR code’s greatest aesthetic flaws is its numerous hard edges. 3. 4. The Promotional Potential of QR Codes.
Imagine walking down your city’s main thoroughfare one morning and you turn the corner to see a massive black and white sporadically-checkered pattern sprawled out on the side of a building in the shape of a square. Immediately you peg it as one of those QR codes you see printed in magazines and on the sides of shipping containers. You get out your nifty smartphone, access the bar code reader you downloaded last week (because it’s free) and hold your camera up to focus in on the huge QR code presented before you. Meanwhile, several other pedestrians are doing the same thing nearby. Who knows how many people can see such a massive display? At any rate, the scanned bar code takes you to a website notifying you of a new club opening in that building.
Whether you’re a club hound or not, surely you’d admit that was a worthy marketing ploy. Potential of the QR Code The QR code has tremendous potential for powering your business’s web traffic. The Future of the QR Code. QR Code Coat. Understanding the Potential of QR Codes Printed on Promotional Products. QR Codes -- The Most Abused Technology of 2011. The potential of QR Codes. When I received a catalog from REI recently (yes, I'm in Oregon and I love REI!) , the back cover had a square'ish looking dotted graphic on it with a call to action beneath it: "To find the nearest store near you scan this QR Code with your smartphone.
" I pulled out my Droid X and quickly scanned the two-dimensional barcode. The content that I was given via the QR Code was a bit of a letdown (sorry REI), but it did make me ponder the use of QR Codes within the context of higher education. As with any technology that is still widely considered to be "high tech/cutting edge," QR Codes remain fairly unknown to most practitioners. The nice thing about the REI example is that even if you didn't know about QR Codes, they provide a nice introduction on their mailing for how you could use the code: "If you don't already have a QR Code reader on your phone, there are lots of free apps you can download. QR stands for "quick response. " I plan on putting a QR Code on my business cards. QR Codes Provide Information When Scanned. Thorunn Arnadottir’s QR code dress transmits data from the catwalk. Not many dresses interact with mobile phones.
This is about to change, thanks to Icelandic fashion designer Thorunn Arnadottir. The designer’s new line of dresses uses the magic of QR codes to turn each dress into a walking, talking information machine. How does it work? Well, you may notice in the photo that beads are working together to create QR codes near the shoulders. All you need to do, then, is snap a photo of the code with your mobile phone. You’ll then be transmitted all manner of relevant information on the dress and the designer. Really cool, right?
The line of dresses have been appropriately named “QR U.”