Jeudi 5 juillet 2012 4 05 / 07 / Juil / 2012 08:25 I'm a Serial Taggeur ! Après avoir tagué des vaches , MarieBen & moi nous sommes dits que ce serait pas mal de taguer un château...
We all know that QR codes can be used as physical world hyperlinks, but what other information can they contain? The codes essentially just encode text, however it is the ability of the readers to detect what type of information that text contains that makes the codes so flexible. Here is a brief list of the types of information recognised by the big readers: 1) Email address Readers will recognise email addresses by the @ sign. It will then instruct your phone to launch a new blank email to this address.
If you raise the subject of QR codes among tech early adopters, you are likely to elicit a passionate response. Some people think QR codes, those scanable black and white squares on everything from billboards to product packaging, are on an unstoppable growth trajectory, while skeptics are quick to dismiss them as a fad. This reaction is common whenever new technology formats or standards are being decided upon. Pundits want to exhibit their knack for predicting the future and stakeholders (of which I am undeniably one) want to make sure their format wins out. The general public, meanwhile, tends to lay in wait for a particular format to show dominance.
Hamilton Chan is CEO and founder of Paperlinks , which provides the leading QR code infrastructure for businesses. Codes generated through Paperlinks app can be scanned by the free Paperlinks iPhone app or by any QR code reader on any smartphone platform. While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food , almost any surface in the universe seems fair game for a QR code. However, if brands deploy QR codes merely to claim they are using the latest social media marketing tool, then QR codes are doomed to fall in the “fad” bin, never to realize their full potential.
In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we're starting to see more QR codes appear in traditional advertisements. QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Whether they'll have the staying power of your website or of your MySpace page has yet to be determined, but while they still enjoy the buzz of the "next big thing," you can take advantage of QR codes in marketing your small business. What is a QR code? A QR code is a 2-D barcode that can be scanned by a smart phone's camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more.
What are QR codes and how can they help your business? Keep reading to find out. Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible. QR Codes 101
Hamilton Chan is CEO and founder of Paperlinks . With the free Paperlinks iPhone app , featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance. The QR code: A thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience are often criticized for their black and white checkerbox appearance.
Imagine walking down your city’s main thoroughfare one morning and you turn the corner to see a massive black and white sporadically-checkered pattern sprawled out on the side of a building in the shape of a square. Immediately you peg it as one of those QR codes you see printed in magazines and on the sides of shipping containers. You get out your nifty smartphone, access the bar code reader you downloaded last week (because it’s free) and hold your camera up to focus in on the huge QR code presented before you. Meanwhile, several other pedestrians are doing the same thing nearby. Who knows how many people can see such a massive display? At any rate, the scanned bar code takes you to a website notifying you of a new club opening in that building.
Ok! You’ve generated your neat little square thing , now where should it link to? Whether your goals are advertising, informing, galvanizing advocates or garnering Facebook ‘likes’, the QR code is ready to link up your audience to convenient, tailored, local, on-demand info, interactivity, and reasons to think you rule! Artists The crafty artist might link:
When I received a catalog from REI recently (yes, I'm in Oregon and I love REI!), the back cover had a square'ish looking dotted graphic on it with a call to action beneath it: "To find the nearest store near you scan this QR Code with your smartphone." I pulled out my Droid X and quickly scanned the two-dimensional barcode. The content that I was given via the QR Code was a bit of a letdown (sorry REI), but it did make me ponder the use of QR Codes within the context of higher education. As with any technology that is still widely considered to be "high tech/cutting edge," QR Codes remain fairly unknown to most practitioners.
They were on doled out by Tiffany that, when scanned, revealed an invitation to a concert with Leighton Meester. They were on a pink Barbie-themed bus , and on doll displays in stores that could be scanned for a chance to win designer clothes. And they were on postcards for a “fashion hunt” with the Madison Avenue Business Improvement District and the blog Madison Avenue Spy . Weeks earlier, a model walked a runway in Barcelona with a QR code emblazoned on the bodice of her Frans Baviera gown; meanwhile, a company called Skanz began selling silicone bracelets embellished with QR codes that enable anyone with a smartphone to scan your wrist and instantly access a Web page with your contact information, social media links, even favorite photos and videos. In other words: you’ve become a human hyperlink.
Not many dresses interact with mobile phones. This is about to change, thanks to Icelandic fashion designer Thorunn Arnadottir. The designer’s new line of dresses uses the magic of QR codes to turn each dress into a walking, talking information machine. How does it work? Well, you may notice in the photo that beads are working together to create QR codes near the shoulders. All you need to do, then, is snap a photo of the code with your mobile phone.