Ressources pour les médiateurs de la culture numérique (34) FormaVia. NVivo. NVivo is a qualitative data analysis (QDA) computer software package produced by QSR International. It has been designed for qualitative researchers working with very rich text-based and/or multimedia information, where deep levels of analysis on small or large volumes of data are required.[1] NVivo is used predominantly by academic, government, health and commercial researchers across a diverse range of fields, including social sciences such as anthropology, psychology, communication, sociology, as well as fields such as forensics, tourism, criminology and marketing. [citation needed] The first NVivo software product was developed by Tom Richards in 1999. Originally called NUD*IST, it contained tools for fine, detailed analysis and qualitative modeling.