After completing MA in Marketing from London School of Economics in late 70's, Ellina James chose to work for Marketing Research firms in Europe only.
Zyme Confirms London CDM Summit. Reading, UK — 27 April , 2017 — Zyme, the market leader in the rapidly growing discipline of Channel Data Management (CDM), has today announced that the third Zyme UK Channel Data Management Summit will take place on Wednesday 24 May 2017 at the Sofitel Hotel, Heathrow.
The half day conference will provide CDM industry innovators with valuable insights on channel strategies as Zyme customers join partners and analysts to share the business benefits of strategic CDM initiatives and solutions. Representatives from Accenture, NETGEAR, Foster MacCallum and Dell will enable delegates to learn from established CDM programmes and to hear how actionable insights can be leveraged across the business to transform channel-focused businesses and deliver data-driven growth. 5 Benefits of an Effective Channel Data Management Strategy. Channel partners hold nearly $1.5 trillion worth of unsold products at any given time.
Indirect sales through those channels account for a large part of global businesses’ revenue, yet companies often struggle to find effective ways to optimise indirect sales. This difficulty arises from the fact that companies are not as closely connected with indirect resellers as they are with their internal sales team. Channel partners don’t work directly for the company making the product, so sales leaders often must use incentive-based programs rather than deliver direct orders to establish effective sales tactics and processes. Two trends are changing the way that companies manage channel sales. First, the amount of channel partners reselling products has grown exponentially thanks to cloud computing, and channel partners sometimes lack the resources or incentives to report back timely and exact data. 1.
How GE Cleaned Up Its Channel Data. Article Highlights:
10 Ways Your Brand’s Content Strategy Can Break Through the Noise. Content marketing isn’t unique.
And you’re hearing that from a company that eats, sleeps, and breathes content. Most B2B companies have hopped on the content marketing train, so in order to break through the noise you have to do something unique. So what’s your brand’s secret sauce? We spoke with 10 B2B marketing executives about the things they do to set their content strategy apart. This is what they said. 1) Aaron Perreira, Senior Marketing Manager at Kareo When someone engages with the Kareo blog, they aren’t approached with a generic opt-in. With that information, Kareo can intelligently nurture leads and pull them through the funnel with gated assets such as webinars, whitepapers, or demos.
This ecosystem helps build a machine that can deliver growth on a macro level. 2) Adam Fridman, Founder of Mabbly All of Mabbly’s content marketing centers around a brand’s “why.” 3) Andrea Brody, Chief Marketing Officer at BravoSolution. Vendor Predictions 2017 Part 4: Channel evolution. How will the channel change in 2017?
Vendors' crystal balls have seen a lot over the past few weeks. Vendor Predictions 2017 Part 4: Channel evolution. 10 Ways Your Brand’s Content Strategy Can Break Through the Noise. Content marketing isn’t unique.
And you’re hearing that from a company that eats, sleeps, and breathes content. Most B2B companies have hopped on the content marketing train, so in order to break through the noise you have to do something unique. So what’s your brand’s secret sauce? We spoke with 10 B2B marketing executives about the things they do to set their content strategy apart. This is what they said. 1) Aaron Perreira, Senior Marketing Manager at Kareo When someone engages with the Kareo blog, they aren’t approached with a generic opt-in. 2017 Will Bring Manufacturers And Resellers Closer Than Ever. The coming year will usher in a new, close-knit relationship between manufacturers and resellers based on the rapidly growing volume and frequency of data available from the channel.
Greater adoption of sophisticated channel data management (CDM) technology — which helps manufacturers get accurate and granular data about sales and inventory from their distribution and resale partners in real-time — will transform channel sales. Instead of companies setting channel strategy based on rough estimates and waiting for quarterly results to make adjustments, manufacturers and resellers will use a constant feed of channel data to continually and proactively adjust and optimize channel marketing, inventory management, and sales initiatives.
This new visibility to channel data will enable closer alignment between manufacturers and resale partners on strategic goals, performance metrics, and incentives. Zyme Adds Perks, Steelwedge, and Xactly to Its Partner Program. Zyme integrates its channel data management solutions with the three vendors' products Zyme, a provider of channel data management (CDM), has added Perks, Steelwedge, and Xactly to the Zyme Connect Partner Program, allowing users of those companies' products to leverage Zyme's channel data via zymeConnectSM APIs to power business applications for sales commissioning, partner incentives, demand planning, partner relationship management, and more.
Customers can now extend the Zyme cloud platform 3.0 to other applications from Zyme Connect Partners, so channel data can be accessed in a secure, on-demand manner. With these latest integrations, users can now do the following. Flawed Channel Data Management May Result In Partner Overpayments. Channel data management system providers and industry observers believe vendors are overpaying their reseller and distributor partners because they can't capture solid sales data.
Earlier this fall, channel management software provider Zyme claimed that lack of accurate sales data meant several vendors were overpaying their channel partners by as much as 30%. "They are paying out without accurate data to the best of their knowledge because of spreadsheets sitting out there,'' which could result in either erroneous computation or payment of incentives, or an inability to validate partner-generated claims against accurate sales transaction data, said Mukund Ramaratnam, vice president of strategic sales at Zyme. Zyme Connect Partner Program Amplifies The Business Value of Decision-Grade Channel Data. Zyme Announces Pre-built Integrations with Perks, Steelwedge and Xactly Redwood Shores, CA — Dec. 8, 2016 — Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), today announced the addition of several new partners to the Zyme Connect Partner Program, including Perks, Steelwedge and Xactly.
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