Fast Fashion, Luxury Brands, and Sustainability | The World Financial Review | Empowering communication globally. Fast Fashion, Luxury Brands, and Sustainability By Annamma Joy Low-priced, quickly produced, and designed for obsolescence, fast fashion encourages consumer detachment from issues of sustainability and fair labour conditions. This article explores issues such as consumption reduction, recycling and reuse and discusses the feasibility of luxury brands incorporating sustainability into their brand narratives. Aesthetic appeal and symbolism are central to the fashion world: individuals use both to construct their sense of self.
Because identity in a postmodern society is a work in constant progress, adopting new fashions can help define an ever-evolving self-image, thereby providing a sense of personal direction for the future.1 Fast fashion allows for such on-going personal transformation at a mass-market level, due to its affordability. Zara’s appeal Fashion’s blind spot Despite the importance young consumers place on sustainability, they have a blind spot when it comes to fashion. Dr. 1. 4. What is the Problem with Fashion Today? | Essay ... - Not Just a Label. High Street Retailers Step Up to the Altar | Intelligence | BoF. LONDON, United Kingdom — For years, brides-to-be have spent large sums of money on wedding gowns, for what some would call the most important day of their lives. Now, more and more brides-to-be are turning to lower-price alternatives from their favourite high street retailers.
“Much like fast fashion has permeated the casual-wear market, many non-luxury stores are expanding their lines to include fashion-forward wedding designs at a favourable price point,” says Britanny Carter, retail sector analyst at IbisWorld, a research firm. J. Crew was one of the first high street retailers to spot an opportunity in bridal-wear. In 2004, the American retailer launched its first bridal range online, consisting of two wedding gowns and 12 bridesmaid dresses. Today, J. Reformation's bridal Fall 2015 | Source: Reformation But it’s not just large players who have been tapping the opportunity. Asos bridal dress | Source: Asos.