“Beauty is about style. It knows no gender.” So proclaims the press release announcing Chanel’s first line of makeup for men, Boy de Chanel. Named for Coco Chanel’s lover Boy Capel, the line launched in September in South Korea and comes to stores in the US in 2019. The line may be capitalizing on a growing trend. Some believe that makeup for men is becoming more and more mainstream, buoyed by makeovers on Queer Eye and an expansive attitude toward masculinity among American youth. Men’s makeup is far from a new phenomenon. If that’s changing, makeup could help men break down restrictive gender norms and express themselves more fully.
Historically, American men haven’t worn makeup. Men have been decorating their faces for millennia. But makeup did not become mainstream for anyone in the US until the 1920s, Lisa Wade, a sociology professor at Occidental College and the author of the textbook Gender: Ideas, Interactions, Institutions, told Vox. But “it’s a chicken-and-egg thing,” he said. Patrick Starrr: "Men in Makeup Are Changing the World—One Lash at a Time" As one of the original "Beauty Boys," 27-year-old Patrick Starrr has played an integral role in transforming how we view—and talk about—men in makeup. Now, with over 3.2 million followers on Instagram, the social media sensation reflects on his humble beginnings and fight to end unfair ideals. I started getting a reputation for being good at hair and makeup when I was around 15 years old. I loved styling my girl friends. In fact, I remember when I was a freshman, a senior asked me to do her hair for homecoming, and I thought, Oh my god, I have arrived.
If I only I knew then! I'd take headshots for friends and Photoshop their pictures to smooth out their skin and add eyelashes, blush, contour, and penciled-in brows. I was an entrepreneur even back then. It actually wasn't until my early twenties when I started wearing makeup myself. Thankfully my parents have always been supportive. But as I got older and started wearing makeup daily, my parents asked me to stop.
Product branding is a crucial ingredient in your company’s success. Through branding you’re not only providing your customers with a nice logo, but you communicate your company’s message, belief, mission, and reliability. Furthermore you provide an overall experience related to your brand. Product branding is especially important, because it’s the product that customers see first as their first experience with the brand. Product branding also should be in line with your company branding strategies. For companies that consider themselves environmentally friendly it is crucial to communicate their mission. Read our following product branding guide to learn how to make your products bear your company’s message.
What Is Product Branding? Product branding is a marketing strategy that focuses on the promotion of an individual product or service provided by a company. Corporate branding is different from product branding. How to Create an Environmentally Conscious Brand Eco-Friendly Products. I had the chance to visit the Coco Game Center last week and it was such a blast! Here are some behind-the-scenes shots for everyone who isn’t able to go, although if you are into beauty and are currently in Singapore I definitely think it’s worth a visit. There’s still some time slots available if you don’t want to have to stand in line. Just to give you a quick idea of the what it’s all about, the Coco Game Center is a beauty pop-up that’s designed to look like an arcade, bright lights, neon colours and all. The only thing missing is the sound of machines clanging and kids screaming, which I guarantee you will not miss.
There are a couple of playable digital games customized with Chanel Beauty themes, and a couple of non-playable ones for display/photo ops/extra seating. The “bubble game” is filled with prizes of Chanel Beauty samples and a few special enamel pins/badges like the ones in my second photo. The Coco Game Center is located at:
As its name suggests, the latest interactive beauty pop-up store (which will run from 28 April to 6 May, 11am to 9pm daily) from the brand mimics the arcade halls of Japan. Located at The Luxe Museum, it features a slew of fun game stations named after popular products from the Chanel, such as Rouge Coco, Chance and Hydra Beauty. Bonus: you can even win yourself some exclusive products such as the No.5 L’eau On Hand Cream, Poudre Lumiere Rosy Gold and the Les Beiges Touch Up Sets. Additionally, there will be a few pre-launches available at the pop-up (which will be available islandwide on 3 May) including the Eclat et Transparence from the Cruise 2018 Makeup Collection, Healthy Glow Tinted Moisturiser from the Les Beiges 2018 Makeup Collection and Micro Liquid Essence and Masque de Nuit au Camelia from the Hydra Beauty range.
What else we love: it has amazing lighting for that Instagram-worthy shot. Excited? Like this? With gen Zers confessing to a dip in confidence during puberty, brands are now finding novel ways to better the adolescent years. When it comes to skincare and wellbeing, generation Z spends more dollars on beauty products than apparel, according to a 2018 report by asset management firm Piper Jaffray. New and established brands are adopting a holistic approach to personal care, targeting this gender-fluid and expressive generation with a mission to make growing up easier. In June 2018, Ellebox relaunched as subscription-based service Blume, offering sustainable selfcare products for teens, from pads and tampons to natural skincare offerings such as PMS oil and face wash. All are “geared and targeted towards gen Zers at this pivotal time in their life where they don’t have products created specifically for them,” Taran Ghatrora, who cofounded Blume with her sister Bunny, tells JWT Intelligence.
Blume is on a mission to make puberty an empowering, comfortable and educational process. As school starts for another year, students and their families continue to shop for back-to-school items. And the back-to-college shopper is contributing the biggest share of that shopping this year, spending about $250 more than the average K-12 shopper for a total of nearly $55 billion. Many of those shopping for themselves are members of Generation Z, born after 1995. “This is a group that's really willing to put themselves out there, really willing to make their own money,” NRF Director of Retail and Consumer Insights Katherine Cullen says. “And as a result, when they come into their full spending power, they're going to be really critical.” On this episode of Retail Gets Real, Cullen discusses trends from NRF’s annual survey of back-to-class shoppers and how this generation of consumers that grew up with the internet and smartphones is shaping retail.
“They like to be part of your marketing and part of the process.” Jennifer Overstreet is a co-host on NRF’s Retail Gets Real podcast. As part of our D&P loves beauty series, Alix Hope divulges how Gen Z is making its mark on the industry. Beauty is having a moment. Over the last year we’ve seen the launch of many beauty brands and concepts, from Bloomingdale’s Instagram beauty concept named Glowhaus, to self-loving lipstick brand, Ainsel. These brands are all a major hit with teens, so we have looked at decoding just why Gen Z is choosing to spend their (or their parents) hard earned cash on beauty. Beauty today in context Ten years ago, ‘beauty’ was all about covering up imperfections through mattifying your face with layers upon layers of foundation (remember Dream Matte Mousse), and applying and re-applying copious amounts of Rimmel’s Jelly Gloss.
This was at a time where skinny was ‘in’ and imperfections were out. We’ve taken a look at three key drivers in the beauty industry – beauty is imperfection, beauty is bold and beauty is Instagram Beauty is imperfection Beauty is bold But how is the beauty industry doing this?