Infographic: Who Is The Generation Z Beauty Consumer? Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media, today's teens are feeling pressured to look Insta-worthy at all times and turning to their favorite influencers on social media for tips and inspiration. In our infographic, we explain how beauty brands can reach this consumer who wields a collective $44 billion in spending power. Generation Z - The Digital Generation 62% digitally research beauty and personal care products before purchasing 56% follow cosmetics brands on social media 48% get makeup information and advice online 45% posted about the brands they love on social media Download our Generation Z white paper to learn more! Women's Marketing offers a suite of marketing services designed to reach your target consumer. Contact us today!
Tangible in-store experiences give retailers a one-up against online. 01 Nov 2018 |Tony Rhodes Retailers such as Debenhams are attracting online customers by placing greater emphasis on in-store experiences John Lewis recently announced its Cheltenham store would be launching an after-hours private shopping experience for consumers spending over £10k. For that price, some John Lewis staff will be available after normal shopping hours to create a more personal, exclusive and luxury shopping experience for groups or individuals willing to pay a premium.
It has been pegged as a way to ‘get online customers off the sofa’, after what has been a trying year for UK department stores. John Lewis is of course not the only department store to place even greater emphasis on the customer experience in-store. Before recently announcing its ‘fewer but better’ store strategy, Debenhams unveiled its ‘store of the future’ concept in Watford (pictured), equipped with beauty bars, luxury blow dry stations and a gin & tonic lounge. Generation Z characteristics: 5 infographics on the Gen Z lifestyle. Embracing the future of AI and wearable tech in the workplace. The modern workplace has already embraced advanced technology with smart devices, paperless workplaces, cloud services and wearable tech that tracks employee productivity. Research collected by flexible workspace specialist Instant Offices shows office workers believe tech integration improves working conditions, efficiency and communication with co-workers.
John Williams, Head of Marketing at The Instant Group gives his thoughts to what the future of AI in the workplace beholds: Wearable tech is becoming a part of everyday life, with more and more people relying on devices like smart watches and fitness trackers to help them make more informed lifestyle decisions. In fact, the international market for wearables reached a new high in 2017 with 16.9 per cent growth year on year. Fitbit, Jawbone and Bellabeat have become household names and forward-thinking employers have been keeping a close eye on the rising trend of wearable tech.
Trends improving safety & protection. The nutritionist of tomorrow is digital. Chinese wearable devices to overtake the US market this year. China’s wearables market will overtake the US this year, with more than one-fifth of internet users wearing a connected device, according to eMarketer. The findings, from eMarketer’s first-ever wearables forecast for China, predicts 21% of adult internet users in China, or 144.3 million people, will wear devices like the Apple Watch compared with 20.4% in the US.
The China market is expected to continue to grow, with eMarketer estimating wearables will be worn by almost a quarter (24.5%) of Chinese internet users by 2019. “Wearable devices will continue to experience high growth among those in China,” said Shelleen Shum, senior forecasting analyst at eMarketer. “Thanks to the availability of inexpensive devices with constantly improving functionalities, coupled with an enthusiasm for new technology among working adults, it is not surprising that the adoption of wearable technology is on the rise in China and will surpass the US in 2017.” How wearable tech is gearing up to tackle mental health.
4 Ways Technology is Improving Physical & Mental Health. Mental health tech: A solution to a growing problem? How can employers tap into mental health technology to create a better, more happy working environment for their employees Caring for employees’ mental health will never be an easy task, but it is made infinitely less complex by technology Winter is often the time when people’s mental wellbeing suffers most. Short, dark days combined with financial pressures thanks to the gift-giving season can lead to “Winter Blues” of pandemic proportions. With mental health services facing this seasonal strain, many people are turning to technology, specifically mobile apps, to monitor and maintain their own mental wellbeing. >See also: How digital health could revolutionise the mental healthcare system This trend reveals a potential gap in mental healthcare provision, and points to the proactive role technology plays in bridging it.
Stressed workplaces The workplace must take some responsibility for the state of UK mental health. Are mental health apps a flash in the pan or here to stay? A new approach to wellness: How tech innovation is supporting wellbeing - Lush Fresh Handmade Cosmetics UK. Going for a “digital detox” has become a requirement for relaxing and decreasing stress. In fact, digital technology gets a lot of flack for having a detrimental impact on our mental health and wellbeing, but can technology actually help support us in these areas? It’s no secret that we’re a smartphone society. The average American checks their smartphone 46 times a day and spends 1.8 hours online– using apps accounts for 89% of that time.
But could any of that time actually go towards improving our mental health or wellbeing? Nicki Sprinz, managing director of ustwo, a company that has collaborated on several wellness and mindfulness apps, says that when used correctly, technology can actually enhance our wellbeing. For instance, the Pause app, a collaboration between PauseAble and ustwo, is inspired by meditation and tai chi. Pause was created as a way to reduce anxiety and stress. It prompts you daily with the simple question: “How are you?” But what about sleep? By Jessy Pan. The Most Innovative Connected Devices for Health and Wellness □ As Yuval Harari concludes in his book “Homo Deus: A Brief History of Tomorrow,” mankind has managed to control famine, plague, and war in the 20th century. Now, we have new challenges to worry creative minds.
The author believes that the first major project of the 21st century will be immortality, or at least the ability to cure all known diseases and extend people’s lives for as long as possible. This may sound too ambitious. Technology still has a long way to go to build this futuristic picture. However, the first important step in achieving this goal has already been done.
Mass adoption of technology already promises people healthier lifestyles. This article showcases how technologies positively affect wellness and health today. Personalization Humans are 99.9% the same if you look at their DNA. Technology for Personalization The 21st century brings a new way of taking this approach — using technology. Moreover, these recommendations will likely be more relevant. Science Building a Habit. The top 8 wellness tech innovations from CES. Is This Creepy New AI Assistant Too Lifelike? Ikea Presents 'Spaces on Wheels' Self-Driving Tech Concepts. The concepts are intended to run on an on-demand service, similar to those already used by companies like Uber, Lyft, and Bird e-scooters. A customer would simply use their phone to hail one of these autonomous services to their location, then enjoy the amenities offered up as it travels to a set destination. According to the concept document published on Space10's web site, "Spaces on Wheels is a playful research project that challenges the traditional idea of the car and explores how we can repurpose it to create a more fulfilling life on wheels.
" While these self-driving rooms are still far from reality, Space10 has created a companion iOS app to give users an idea of how actual Spaces on Wheels may function. The app lets you "book" digital copies of the vehicles for a block of time, then uses augmented reality technology to project that virtual concept onto live footage from the iPhone's camera. Why Artificial Intelligence Will Shift Human Innovation Into Overdrive. Civilization has reached a major inflection point, with the development of artificial intelligence technology triggering a massive acceleration in the pace of human innovation. For the first time in history, the innovation equation is about to change, for it is no longer solely dependent on human cerebral capacity and population growth.
I first indicated as much during a keynote presentation at AI World this past December. AI will hyper-accelerate the rate of innovation as its algorithmic capabilities and computer-processing power outpace its biological equivalent. The description of the history of mankind has consistently followed an “innovation curve,” which started with man gaining control over fire about 1 million years ago and then continued with the invention of the wheel, Gutenberg's printing press, the lightbulb and at least 10,000 other key innovations. This means that the human innovation curve is about to dramatically change for the first time in history.
AI in the beauty industry: The tech making the future beautiful | Verdict. Beauty is big business with the global cosmetics products market expected to reach a value of $806bn by 2023, according to a report by Orbis Research. As the market grows financially it is beginning to change in other ways too.
AI in the beauty industry is becoming increasingly prevalent with the new tech ranging from skincare coach facial brushes to a machine learning beauty database. The latest tech This month, Swedish beauty tech brand FOREO released the LUNA fofo, an AI-enabled cleansing device which it describes as “the world’s smallest beauty coach”. The LUNA fofo device is fitted with advanced skin sensors that analyse the user’s skin.
The facial brush can save all the results collected on an app on the user’s smartphone or relevant device via Bluetooth. The FOREO For You app reads hydration levels at 1,000 units per second and scores skin health out of 100. The LUNA fofo device is fitted with advanced skin sensors. Get the Verdict morning email.
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