Whistles launches collaboration with cult Japanese brand Buddy. Founded in 2012, Buddy are known for their pared-back silhouettes and functional designs – a sensibility that we felt mixed perfectly with our own. When we met in London we knew we had to work together, and so set about crafting a selection of unisex designs that include smooth finish leather trainers, coin wallets, canvas totes, and a roll top backpack. Drawing his inspiration from their mantra of ‘Make Happy’ and his love of dogs, creative director Tetsuya Iizuka has designed a range that combines Buddy’s classic shapes with our premium construction and design. To celebrate our shared love of dogs, the collection has been named after and shot with a few of Whistles’ resident buddies.
Look book, Campaign | WHISTLES. CEO Talk | Jane Shepherdson, Chief Executive Officer, Whistles | CEO Talk. LONDON, United Kingdom — Perhaps it’s not surprising that, in her spare time, Jane Shepherdson does flying trapeze in Hoxton, smack in the heart of achingly hip East London. Right from her earliest days in the fashion industry, Shepherdson has been known for taking risks and having her finger on the pulse of what’s cool.
After getting her start as an assistant buyer at Topshop, back in 1984, Shepherdson spent twenty years working her way up the ladder to become Topshop’s brand director, effectively overseeing the retail, product, finance, HR and property departments of a company that, under her leadership, was transformed into a globally recognised brand, emblematic of the dynamic nature of British high street fashion. But in 2006, one week after Topshop boss Sir Phillip Green announced a now-defunct fashion collaboration with Kate Moss, Shepherdson abruptly resigned.
Shepherdson’s next move was closely watched. BoF: Let’s start with the results. JS: The results are good. BoF: Really? Whistles conquers the 'middle market' of British womenswear | Fashion. While Marks & Spencer announced a 6.8% drop of general sales last month, another corner of the British high street has been quietly flourishing. Whistles, the clothing brand set up by Lucille Lewin in the 1980s, announced this week that it had bought back the majority of its shares from the Icelandic government, a move which has underlined its growing strength. Whistles, which has been independent since parting ways with the retail group Mosaic in 2008, has gone from strength to strength despite a tough economic climate. Sales were up 13% in 2011 and there was "consistent double digit like for like sales growth," this year, according to a company statement. Whistles is also the bestselling premium high street brand on Asos, the online retailer.
It had been part-owned by the Icelandic government since the banking crises of 2008, when shares owned by the collapsed bank Glitnir were transferred to its ownership. Since then, the clothes have gradually gained a recognisable slickness. Animal welfare. We require all our suppliers to adhere to our standards and requirements by actively following and engaging in our policies regarding animal welfare. We aim to promote the safe and humane treatment of animals used in the production of our products. • Leather should be sourced in an sustained responsible manner, in accordance with our responsible sourcing of leather guidelines • No products in full or part are to be sourced from endangered species from the CITES (Convention on International Trade in Endangered Species) or IUCN • No real fur or pelts are to be used in any Whistles product • No feathers or down should be used in Whistles product, unless the supply chain is supported with the responsible down accreditations standard.
. • Leathers & skins inc feathers if in line with the correct responsible down accrediatations, must only be obtained as a by-product and not the sole purpose of the slaughter of an animal • Angora rabbit hair should not be used for any Whistles products. Whistles Code of Conduct. At Whistles, we are committed to producing high quality ethically manufactured products. Our Supplier Code of Conduct outlines our expectations regarding the conditions under which our products should be manufactured. We will only do business with suppliers that share our commitment to fair and safe labour practices and observe environmentally conscious practices in the locations where they operate. This Code of Conduct applies to all suppliers and/or subcontractors producing products for us. It clarifies and elevates the expectations we have of suppliers and lays down the minimum social and environmental standards we expect each factory to meet.
It will be subject to regular updates and we encourage all suppliers to improve their fair and safe labour and environmental practices continuously. Our general rule is that all our suppliers, their sub-contractors and other business partners must, in all of their activities follow the national laws of the countries in which they operate. Whistles - Fashion Designer Encyclopedia - women, suits, shoes, style, new, body, history, footwear, collection. Established: by Lucille Lewin, in George Street, London, 1976.
Lewin studied fine art in South Africa, moved to the U.S., sold furniture in Cambridge, Massachusetts; joined Conran Group, London; worked for Harvey Nichols as a buyer, until 1976. Company History: In-house range of clothes introduced, 1985; stores in the UK and in-store boutiques at Harrods, Selfridges, and Fenwicks, all in London; began exporting to U.S., to Nordstrom, Big Drop, and Charivari; opened two stores in Japan; introduced acessories line; sought location for first U.S. store, 2000. Awards: Design Led Retail award, 1994. Company Address: 12 Saint Christopher's Place, London W1M 5HB, England. Articles McDowell, Colin, "Whistling," in Country Life (London), 5 February 1987.
Polan, Brenda, "Lucille Has a Ball," in the Independent (London), 16 December 1988. Pascal, Béatrice, "La Chaine Anglaise Whistles reve de Vendre sa Mode a Paris," in Dossier, 14 October 1991.