Google Will Demote Non-Mobile Friendly Pages In Mobile Search Results. Google has taken a strong stance on mobile SEO, announcing there will be demotions if your site is not mobile friendly or is misconfigured when it comes to being mobile friendly.
Google said the demotion will only impact mobile, smartphone friendly, search results and only impact web pages that are not smartphone friendly or misconfigured when it comes to being smartphone friendly. Google then documents two of many common smartphone mistakes that webmasters make. The two include: (1) Faulty redirects such as pointing individual pages on your site to your mobile friendly home page, as opposed to a mobile friendly version of that specific page.
When possible, Google may even try to fix that for you. (2) Serving Smartphone-only errors such as 404ing mobile users, other error pages, incorrectly handling Googlebot-Mobile, and unplayable videos on smartphone devices. Again, Google is getting serious about mobile SEO. Maylingisland: Behind the Backlinks - Why...
Enterprise SEO Tools: The Marketer's Guide.
Meaningful SEO Metrics: Moving Beyond PageRank. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser.
Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure ROI on mobile advertising. This quickly became too complicated and time-consuming for most advertisers, especially small businesses. Now, with Enhanced Campaigns, AdWords users can target mobile users with the same campaigns they use for desktop search. It’s just a matter of checking a box that tells Google you want a given ad to run on mobile.
The best way to optimize the ad experience for mobile users is to take advantage of ad extensions – essentially enhancements that will make your ad more compelling and clickable for mobile users. Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions. 1. 2. 3. Mobile Campaigns Are Easier, More Measurable.
7 Is The New 10? Google Showing Fewer Results & More From Same Domain. It looks as if Google is testing a move away from showing the traditional 10 listings to only displaying seven, and it also appears that it’s even easier than ever for one site to dominates all those results. 7 Blue Links We started getting reports last week about the 7-results change last week.
Here’s an example of it for a search on our own name, Search Engine Land: Here’s another example, for eBay: When I looked at the eBay search on August 16, when we got our first report of the change happening, it was showing only 6 results. Spike In The Seven SERPs Today at SEOmoz, Dr. Postscript: In a comment below, Meyers said, “My analysis came from the Mozcast data set, which is a hand-selected set of 1,000 queries and Top 10 SERPs (~10,000 URLs), measured every 24 hours.” In his post (be sure to check it out), Meyers spotted that about 20% of the search engine results pages (SERPs) at Google now show only 7 listings: The Sitelinks Connection Why only 20% and not all the results? Related Articles. SEO SERP v0.14.4.
55 SEO Productivity Tools We Use at Single Grain. Looking for a new tool that will help you get the most out of your SEO campaigns?
Consider any of the following programs that we use at Single Grain in order to maximize the efficiency of our SEO activities and our general productivity: Tool #1 – Google Adwords Keyword Research Tool Although the free Keyword Research Tool offered by Google’s Adwords doesn’t offer as many features as standalone SEO programs offer, this resource is a great option for checking general search, competition, and CPC metrics on the fly. Be sure to check out the feature that allows you to brainstorm keywords by URL in order to uncover the keywords your competitors may be targeting! Tool #2 – Google Trends With Google’s new freshness update in effect, picking up on and capturing breaking news stories and trends is a must for SEO. Tool #3 – Buzzfeed.