Founders Launch HubSpot 3 During INBOUND 2012 Keynote [FULL VIDEO] Didn't make it to Boston last week for INBOUND 2012? Wish you could have seen the keynote address by HubSpot founders Brian Halligan and Dharmesh Shah? Well, you're in luck! The entire presentation -- Brian's discussion about inbound marketing, Dharmesh's tour of HubSpot 3, and lots more -- is in the video below.
You can also skip to certain parts of the keynote using the links following the video. Here's a jump-to guide for specific sections of the video: Introduction to Inbound Marketing: Brian explains how the 20th century marketing playbook has been replaced by inbound marketing. The Future of Inbound Marketing: Using Amazon.com as an example, Brian describes how great inbound marketing is a marriage of content and context to create marketing people love.
How HubSpot 3 Makes 1+1=3: Dharmesh explains that, like the iPhone, the magic of HubSpot 3 is not in its individual features, but in the possibilities that open up when all of its features are offered in a single, integrated tool. HubSpot All-in-one Marketing Software presentations channel. 21 Internet Marketing Stats That Will Blow Your Mind. 1) The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Tweet This Stat! 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. (Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. 3) On average, companies respond to only 30% of social media fans' feedback. 4) The average tablet user spends 13.9 hours per week with the device. 5) Text messaging users send or receive an average of 35 messages per day. 6) Email opens on smartphones and tablets have increased 80% over the last six months.
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