Four Ways Instagram is Redefining the Fashion Industry. Instagram is a photo sharing mobile application designed for storytelling.
And as fashion relies heavily on powerful visuals and graphics, the two make a perfect fit. Since its launch in 2010, Instagram has changed the fashion landscape dramatically. Eva Chen, Instagram’s Head of Fashion Partnership, explains, “It democratizes fashion. There’s a greater connection to the customer now. Instagram enables brands to build a voice and speak more specifically to their audiences.
Below, we examine four lessons Instagram has taught the fashion community and how brands can leverage this social media giant to strengthen their image and drive growth: 1. With visual storytelling, fashion brands and retailers are now using Instagram as their primary tool to reveal brand personality. Burberry’s Instagram is heavily invested in not just showcasing the product, but revealing the posh lifestyle associated with the brand. 2. 3. Luxury brands target the e-commerce space to woo customers.
SINGAPORE — While few would blink at dropping hundreds of dollars at sites such as Redmart, Asos and iHerb for a quick retail fix or for the weekly grocery shopping, consumers are more likely to hesitate before clicking on the “Purchase Now” tab for a bag worth thousands of dollars.
Is Burberry's first Facebook Live catwalk show just 'fashion spam'? The luxury brand will also stream its show live on YouTube and on Chinese messaging service WeChat.
Fashion Needs a More Robust Approach to Technology Education. LONDON, United Kingdom — Fashion has undergone a rapid transformation over the past decade, with companies evolving their business models to meet the fast-pace of the digital world by changing runway to retail cycles, strengthening e-commerce offerings and dedicating entire teams to social media in a bid to keep pace with ever-changing consumer values.
A large part of this transformation can be attributed to the advancements in technology, which have helped push through some of the most significant changes in the fashion industry, redefining the way brands communicate and connect with customers, forcing fashion companies to rethink the format and purpose of their runway shows and restructure how they sell their collections. Indeed, one of the biggest changes to the industry was announced earlier this year by British luxury brand Burberry, which revealed its ambitious plans to sell its collections both online and in-stores as soon as its runway show ends this September.
Design Courses. Littlewoods boss says mobile 'is where the action is' Image copyright Littlewoods Freed from "the shackles of the catalogue", Littlewoods has benefitted from the move to online shopping and in particular on mobile phones.
The company's owner, Shop Direct, which also owns fashion website Very.co.uk, has reported record profits. It estimates that its customers - usually female - spend about four hours a day on their phones. Chief executive Alex Baldock said smartphones are "where the action is for online". Shop Direct is focusing much of its energy on its fashion brand Very, which targets the "female striver and aspirer, aged 25 to 45", many of whom shop online. Decoding Amazon's Fashion Ambitions. NEW YORK, United States — In 2012, Amazon debuted its first fashion advertisement.
It was reminiscent of an American Vogue spread and featured a dolled up Chanel Iman in a taut, alert pose. Printed across her shins was the phrase “Smart is Beautiful,” a tagline still employed by the glossiest division of the e-commerce and cloud computing giant, which generated combined revenues of $107 billion in 2015.
Over the past five years, Amazon has made a series of moves aimed at the fashion market that go far beyond print advertising. Amazon founder and chief executive Jeff Bezos has long seen a presence in the fashion industry as critical to the company’s long-term ambition to surpass $200 billion in sales. How Burberry is Operationalising 'See Now, Buy Now' LONDON, United Kingdom — Burberry will unveil its first ever “see now, buy now” show at London Fashion Week today, heralding a new era for the industry in which fans can get their hands on "seasonless" items immediately after they are presented on the runway.
But the new approach has significant implications for production and supply chains, which were out of sync with communications and marketing departments, and all eyes remain on the brand to see how it has executed the changes needed to adapt towards a fashion immediacy model. When the company announced its new consumer-facing concept in February, it was held up as a solution to long-standing problems with the traditional fashion calendar. Fashion shows had long been strictly industry events for press and buyers to preview collections.
The innovative concept ignited a new chapter for the global fashion industry. If any brand can make it work though, it is Burberry. Designing Sampling Burberry's latest campaign | Source: Courtesy. Arts, culture, creativity and tech: key trends for 2016. Artful Spark is a quarterly event series all about the gap between creative ideas and technical execution.
In the words of its founders – Sam Howey Nunn, director of Stellar Network, and Ben Templeton, founder of Thought Den and associate creative director at Preloaded – the project aims to support more informed, creative, cross-discipline conversations around the vast wealth of possibilities presented by emerging technology. Here, speakers past and present share what they think will be the key trends in arts, culture, creativity and technology in 2016. Zoe Philpott, interactive storyteller and creator of Ada.Ada.Ada Going mainstream: creativity combined with techThis year prepare to see creativity combined with tech becoming more mainstream. Everyone will be doing it.