Green is The New Black: Why Sustainable Fashion is so important. “It is well established now that the sourcing, treating and transporting of garments has a negative impact on the environment.
That is particularly so when items have travelled half way around the world. By making simple decisions, like buying products that have been manufactured locally, or buying better quality and fewer items, customers can help a shift away from disposable fashion.” Henry Hale, Founder of Sir Plus (sustainable British menswear clothing brand) The Best Ethical Fashion Brands. What is ethical fashion?
Green is the new black, people, because ethical fashion is higher than ever on the agenda for brands across the board from luxury, to high street – though shout out to Stella McCartney for pioneering the movement. Stella put it beautifully in her AW17 campaign, by saying her goal is ‘to portray who we want to be and how we carry ourselves; our attitude and collective path.
Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.’ In short, it’s designing, sourcing and manufacturing clothes in a way that benefits people and communities while minimising impact on the environment, to be precise. Stella McCartney’s AW17 show. How Sustainable Brands Are Turning Their Backs on Fast Fashion Trend. Every fall, fashionistas and students heading back to school rid themselves of their old, worn garments to gear up for the newest trends.
And that mantra — out with the old, in with the new — is reinforced in the constant cycle of trends that make their appearances on the runway each season, and some clothing on the store racks made so inexpensively it almost feels disposable. Fashion is a $1.2 trillion global industry, and more than $250 billion of that is spent annually in the U.S. alone, according to a 2015 Joint Economic Committee Congressional report. Fast fashion is a business model that moves designs from the runway to the store quickly to capture current trends and typically can include inexpensive, poorly constructed garments that can be ruined after a couple of trips through the washing machine. The Dirty Fashion Industry The concept of pollution usually evokes images of coal power plants, oil spills, barren rain forests and plastic bottles clogging up the world's oceans. Why Is Every Big Designer Calling It Quits? How to Fix the Fashion System.
LONDON, United Kingdom — On a balmy Friday in the salubrious, stucco-fronted district of South Kensington, BoF’s editor at large Tim Blanks gathered together four individuals from fashion in the newly opened South Kensington Club to discuss the latest developments in fashion.
They included: the designer Erdem Moragliou, who after 10 years in business with his independent label, Erdem, opened his first bricks and mortar store in Mayfair this year; one of the original fashion bloggers, Susie Lau, who launched Style Bubble a decade ago and now boasts 247,000 followers on Instagram; Daniel Marks, director of The Communications Store, which he joined 14 years ago. His clients include Net-a-Porter and Versace. And the editor at large of Wallpaper* JJ Martin, who runs her own vintage fashion site LaDoubleJ and is a consultant. A lot of fashion houses today are being run like consumer packaged good companies.
There’s no difference between selling handbags and toothpaste. With Shoppable Runway Shows, Fashion Brands Court Millennials. NEW YORK, United States — In a world where younger consumers can summon a car or a meal at the click of a button, fashion houses are realising that their next generation of customers is not keen to wait six months for runway styles to hit store shelves.
Millennials’ impatience has brands such as Tommy Hilfiger, Ralph Lauren Corp., Coach Inc., Michael Kors Holdings Ltd. and Tom Ford turning their New York Fashion Week runway shows into a so-called see-now-buy-now format. That is transforming the event — previously a showcase for industry insiders and items that will not appear until the following season — into a source of cold, hard, immediate sales. Global fashion brands — struggling with economic uncertainty, declining sales to tourists and the rise of fast-fashion and online rivals — are looking for ways to reinvigorate demand and generate buzz.
Live Streaming Tommy’s Fairground It also experimented with Facebook Messenger’s chatbot, which simulates conversations with customers. 7 Lessons For Retail in the Age of E-Commerce. NEW YORK, United States — In 2011, when fashion industry veteran Rachel Shechtman decided to enter the world of physical retail, she knew the concept would, in many ways, have to serve as an antidote to the traditional store experience.
The result was Story, a 2,000-square-foot shop that gets a complete makeover — with a new design, range of products and marketing message — every four to eight weeks. Five years on, Story has become one of the most interesting studies in how people want to shop today. Its refreshing merchandising strategy, which relies on a rotating series of themes and sponsorship partners, is what helps the store stand apart from a sea of retailers struggling to understand the needs of customers whose demands have changed in the age of e-commerce.
If time is the ultimate luxury and people want a higher return on investment of their time, you need to give them a reason to be in a physical space. Story founder Rachel Shechtman | Source: Courtesy. How can the fashion industry become more sustainable?