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12 Steps to Becoming a Natural at SEO - Part 1. Published on February 7th, 2012 | by My Truong At my first job out of business school, I was tasked with implementing Search Engine Optimization (SEO) for the website of the company where I worked.

12 Steps to Becoming a Natural at SEO - Part 1

First, as green as I was, I knew this was a big deal and was shocked at the fact that it hadn’t been undertaken yet. I mean, in a day and age where people don’t even bother typing in URLs anymore and just go straight to Google or Bing, what’s the point of having the best product/service in the world if no one will be able to find it? Second, I remember feeling completely overwhelmed by the amount of information available and work that needed to be done on our website at the time. I stepped back, took a deep breath, and proceeded to strip it down to a few basic action items that could help boost our rankings in relatively quick fashion. 1.

You’ve probably seen these acronyms floating around as you were doing your research (the first 3 at least). Here’s a visual that shows it in action: 2. 3. 4. Search Engine Journal. Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?

Search Engine Journal

You will never make money on Facebook if you have the wrong fans. And the best way to get the right Facebook fans for your business is with Facebook ads. There are two main obstacles to people using Facebook Advertising: A lot of companies don’t have a budget for Facebook adsMost people don’t know how to create Facebook ads that are affordable Let’s tackle both issues… 1. Ok I’ll give you a pass if you have no budget for AdWords and no budget for print and… basically no budget for advertising. So should you spend some of your AdWords money on Facebook? Prioritizing Your Online Marketing Efforts: AdWords for the highest ROI keywords AdWords reaches a point of diminishing return.

Free Facebook Fans Suck Don’t go to Facebook just because you don’t have a budget for AdWords. Yes, you can get 50 of your friends to fan your page. Cheap Fan Services? 2. SMB Beginner's Checklist. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

SMB Beginner's Checklist

For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. This Issaquah Preschool was the preschool I attended many years ago, so I am happy I was given the chance to give back to it.

Optimizing for local search is a great way to learn SEO because there is less competition and it is easier to maintain a small and focused scope. It has been a slow process but has taught me a lot. The Beginner's Checklist for Small Business SEO Research Before you do any SEO you need to research the part of the web you will be trying to change. Complete the The Beginner's Checklist for Learning SEO - Completing all the tasks on this list will give you all the skills necessary to complete this checklist. Onsite Offsite.