@Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles. Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions. The chart below outlines the new roles of manager, content creator, moderator, advertiser and insights analyst.
A separate help center page from Facebook also provides an answer to one question many Facebook Page admins have been asking for some time: How do I schedule a post to appear later? The answer: Posts can be scheduled up to six months in advance at 15-minute intervals. SEE ALSO: 5 ways these new scheduling feature falls short. 9 Ways to Delight Fans.
When it comes to social media marketing, and Facebook in particular, the name of the game is engagement. Conventional wisdom says that the best way to keep your Facebook fans engaged is to reward them, the most obvious way being with free products, discounts and other types of giveaways. For many small businesses or businesses with limited resources, though, doing this on a regular basis is tough. So, instead of thinking of this as a barrier, think of it as a creative challenge. Here are nine other ways the creative marketer can engage and delight their fans and customers without spending a dime. 1. Ask Questions One of the primary reasons your customers become fans on Facebook is to have a channel to interact with your business. 2. People love to feel in the know or ahead of the curve. 3.
In the same vein, giving your fans a behind the scenes look at your business can be a great way to start conversations and make them feel special. 4. What’s more delightful than playing games? 5. 6. @10 Facebook Marketing Mistakes to Avoid. There are several third-party providers that help brands run Facebook promotions legally, and most have free trials. A few prominent ones are Wildfire, Offerpop and Buddy Media.Complete Brand Page guidelines for promotions can be found here.4. OverpostingLess is more. Facebook suggests that brands start out with one or two posts a week to feel out the platform and see what works. Many brands post once per day, and many find that posting more than once per day can actually have an adverse effect on engagement. Facebook indicates that the averages user "likes" four to six new Pages each month, so your content is constantly fighting for more attention from its fans.
Not all businesses have the budget to employ Facebook Ads in their marketing arsenal. How to Build a Fan-Worthy Facebook Page. As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your "likes" and interactions with fans may not be as effective.
Here are a few quick branding fixes that will make it easier for prospects to find you, as well as some tips on getting more fans--or what I prefer to call interested prospects. No.1 - Brand the URL. If your fan page URL is still set with a bunch of numbers, you are making it harder for prospects to find you and missing out on a branding opportunity.
14 Creative Ways to Use Facebook Business Pages. How to Promote and Maintain Your Facebook Business Page. Now that you've created a Facebook page for your business, you need to grow your fan base. Before getting started, however, know what your goals are. What do you want the fan page to accomplish for your business? Collecting a large number of fans is great, but you have to decide whether you're happy with exposure alone, or whether you want fans to become customers. Do you want your Facebook page to help you sell more products and services? Also see: How to Make a Facebook Business Page] Having a lot of fans may not increase sales immediately, but it should at least increase the strength of your brand through reputation management, improved customer support, and the conversion of fans into advocates.
Attract People Invite Contacts and Friends to Become Fans Get started by attracting fans. You can upload a contacts file or search your email accounts for people using Facebook. Some contacts will become fans of your page, while others will ignore the request. Add a Facebook 'Like' Box 1. 2. 3. How to Make a Facebook Page for Your Small Business. If you own a small business, having a Facebook page lets you reach individuals among the 750 million or so users worldwide who are most likely to be interested in your company. Your interaction on the social network gives customers the sense that they know you and your business, which can increase loyalty and make them more likely to recommend your services. On Facebook you can easily add features that are harder to implement on your website. You can build a custom page, run contests and promotions, and manage a small e-commerce shop. Plus, Facebook is free. [Also see: How to Promote and Maintain Your Facebook Business Page] The potential reach of a Facebook page is huge, as half of its users log in every day.
Establishing Your Profile and Page Admins Before creating your Facebook fan page, you must establish a personal Facebook profile. Many people are nervous about mixing their personal information with their business information, but the two are conceptually separate. How to Get Facebook Fans. Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way? You will never make money on Facebook if you have the wrong fans. And the best way to get the right Facebook fans for your business is with Facebook ads. There are two main obstacles to people using Facebook Advertising: A lot of companies don’t have a budget for Facebook adsMost people don’t know how to create Facebook ads that are affordable Let’s tackle both issues… 1. Ok I’ll give you a pass if you have no budget for AdWords and no budget for print and… basically no budget for advertising. So should you spend some of your AdWords money on Facebook?
Prioritizing Your Online Marketing Efforts: AdWords for the highest ROI keywords AdWords reaches a point of diminishing return. Free Facebook Fans Suck Don’t go to Facebook just because you don’t have a budget for AdWords. Yes, you can get 50 of your friends to fan your page. Cheap Fan Services? 2. Best Practices.