Domain Name Search. Selecting One. Home > Tips > eBusiness Tips > Choosing a Domain Name Choosing a Domain Name by Jerry West Updated October 31, 2010 Your domain name, or dot-com address, is the way your customers and partners find you in cyberspace, so you need to choose it carefully.
Having your own domain name, while not required on the Internet, is one of the most essential things you can do. First, it builds credibility: "www.customcarpentry.com" will always look better than "members.aol.com/~jim/carpentry.html". Second, it is easier for customers to find you on the web. Selecting One. Here’s what to look for in a good domain name.
A good domain name is relatively short. A short name — if you can get it — is important for several reasons. It is easy to fit into logos, makes a better brand, is more easily recognizable, and is harder to misspell. Some companies have 50-character domain names spelling out their whole company name. That’s unwise.