DIY Social Media Management. Yesterday, I had a lot of fun giving another webinar for Nonprofit Webinars, this time focused on DIY Social Media Management.
There are so many tools out there and so many different options pulling us in so many directions that I’ve found many organizations, especially very small organizers, can feel like they are getting tied up in knots. The goal of this webinar was to provide some baseline tools to help manage the incoming and the outgoing content across all channels an organization may be using to communicate and connect. Listening Dashboard Why create a listening dashboard?
Save time looking for newsMonitor multiple channels at onceTrack your organization and your causeCreate a shared tracking space for your team or whole organization.
Beth Kanter. SSIR. The Role of Brand in the Nonprofit Sector. Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion.
Nonprofit brands are visible everywhere. Amnesty International, Habitat for Humanity, and World Wildlife Fund are some of the most widely recognized brands in the world, more trusted by the public than the best-known for-profit brands.1 Large nonprofits, such as the American Cancer Society and the American Red Cross, have detailed policies to manage the use of their names and logos, and even small nonprofits frequently experiment with putting their names on coffee cups, pens, and T-shirts. Branding in the nonprofit sector appears to be at an inflection point in its development.
The Bill & Melinda Gates Foundation, for example, recently appointed Tom Scott as director of global brand and innovation. Working Wikily. Most nonprofits use social media like Facebook and Twitter as an ancillary part of what they do.
A few organizations, however, are using these tools to fundamentally change the way they work and increase their social impact Environmental Defense Fund (EDF) has been in existence for more than 40 years, with an impressive track record of policy victories and influential corporatepartnerships. In 2009, the organization began a new experiment. Under the leadership of Dave Witzel, a veteran social media strategist, EDF launched a network called the Innovation Exchange, focused on bringing together companies interested in sharing ideas and approaches to creating environmentally sustainable businesses. Since it started, the Innovation Exchange has used networks and social media tools as core elements of its strategy.
Mashable. Wired UK.