Rules. The Perfect (Elevator) Pitch. It's a skill every businessperson needs.
How to create it, rehearse it, and tailor it for a specific audience One of the most important things a businessperson can do—especially an owner or someone who is involved in sales—is learn how to speak about their business to others. Being able to sum up unique aspects of your service or product in a way that excites others should be a fundamental skill. Yet many executives pay little attention to the continuing development of "the elevator pitch"—the quick, succinct summation of what your company makes or does. That's too bad, because the elevator pitch—so named because it should last no longer than the average elevator ride—is far too important to take casually. Keep It Fresh Every business grows and changes, and your pitch needs to grow and change with it. You know your business better than anyone. As your audience's needs and expectations change, make sure you change the way you speak about your business.
Always Be Prepared. Elevator Pitch 101 by Chris O'Leary. Picture this.
You’re an entrepreneur and are attending an emerging technology conference in a swanky hotel. At the end of the day, you decide to change clothes before going out for the night. You head over to the elevator bank, push the “Up” button, and step through the doors of a waiting elevator car. Just as the doors begin to close, you hear a voice shout out, “Hold the door, please.” You swing your notepad between the closing doors and, as they bounce back, through the door bounds a 40-something man who just happens to be one of the country’s top Venture Capitalists. Or maybe you’re a salesperson and have spent the last year penetrating an account.
Or maybe you’re a project champion or project manager in a large company and have just come up with an idea that will save -- or better yet make -- your company millions of dollars a year. In each case, what would you do? The Problem The problem is too few people are prepared to deal with such a situation. The Solution Overview 1. 1. 2. 3. 4. How to Craft a Killer Elevator Pitch That Will Land You Big Business. What is an Elevator Pitch?
This is the 30-60 second business description of what you do and why someone should work with you. It’s called an “Elevator Pitch” because it describes the challenge: “How would you explain your business and make a sale if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the top of the building to the bottom?” This article will explain the elements of a powerful elevator pitch and then walk you through how to craft yours.
Why Is Having an Elevator Pitch So Important? You only have 30-60 seconds to make a powerful first impression. Essential Elements of a Powerful Elevator Pitch Concise. Writing an elevator pitch. [...Imagine Eminem's "Lose Yourself" playing in the background...]
Look, if you had one shot… One opportunity to seize everything you ever wanted… One moment… Would you capture it… Or just let it slip away? Yo, his Palm Treo is sweaty, knees weak, arms are heavy… There’s Starbucks on his business coat, it’s a spilled Tazoberry… He’s nervous, but on the surface he looks calm and ready… To drop an Elevator Pitch, but he keeps on forgetting… Alright, maybe dropping an elevator pitch isn’t that extreme, yet it’s an important business tool for any entrepreneur to have.
According to Wikipedia, An elevator pitch is a brief overview of an idea for a product, service, or project. When I was first asked to write an elevator pitch, the first thing that came to my mind was, Why is an elevator pitch so important? Well, I later came to find out that the process of formulating an elevator pitch brings to light many basic things that an entrepreneur must consider about their business.