ZZ5 - Transmedia Case Studies - Transmedia Resources. Case Studies | Shooting Venus. SHOOTING VENUS loves to follow what other storytellers are creating in the world of Transmedia. Below are some case studies for highly successful transmedia strategies. Coca Cola Coca-Cola have always been at the forefront of innovation. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands.
In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Courtesy of The Cognitive Media Audi The below presentation created by Campfire NYC shows the power of transmedia storytelling to engage clients. When Audi released the A3, a premium compact car loaded with innovations, it desperately needed to connect with prospective buyers, namely highly affluent, tech-savvy young men. Transmedia Case Studies #casestudies #transmedia #crossmedia #alternaterealit... Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, ... Dropping knowledge at BlogWorld 2012 with Mike Knowlton, Heather Taylor and Sean Wreckwerdt Sparrow Hall’s Transmedia & Cross-Platform Storytelling Shortlist Last week, I spoke on the Transmedia panel at the BlogWorld & New Media Expo in NYC.
I was joined by Mike Knowlton, Heather Taylor, Sean Wreckwerd, and our moderator Aparna Mukherjee of The Wall Street Journal. The audience consisted of fellow speakers and top bloggers interested in telling their stories through multiple mediums. Below is a list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the conference. Two Blue Wolves & Nightwork / Sparrow Hall Expanding the book experience by having the story unfold across multiple mediums, through various perspectives.
House of Leaves / Mark Z. The Survivors – Immersedition / Amanda Harvard An interactive e-book that allows readers to dive deeper into the history and mythology of the story world. Header photo by Shashi Bellamkonda. Make a Powerful Point: Pixar’s 22 Rules to Phenomenal Storytelling | New Adventures in Professional Development.