Médias sociaux : Horaires optimaux d'activité & échanges. How Mobile, Social Will Win the 2012 Olympics [INFOGRAPHIC] Planning to augment your viewing of this summer's London Olympics action with a trusty iPad by your side for stat updates, Twitter chatter and other social interaction?
Well, thank your lucky pixels — consumer tablets weren't even a thing for the last Summer Olympics, in 2008. Smartphone use hadn't truly taken off back then, either. The increase in mobile technology is sure to have a profound effect on how millions of viewers — and many athletes — experience the 2012 Games.