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Why Startups Need to Blog (and what to talk about …) Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable Blogs. We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, if you are reading this you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC?

Absolutely. This is a post to help you figure out why you should write and what you should talk about. 1. People often ask me why I started blogging. I had been reading Brad Feld’s blog & Fred Wilson’s blog for a couple of years and found them very helpful to my thinking so I honestly just thought I was giving back to the community. The results have been both unexpected and astounding. Transparencyaccessibilityauthenticitythought leadershipadvice I’ll bet your customers, business partners or suppliers would love similar. 2.

You wouldn’t. Think Magento. Optimizely: A/B testing software you'll actually use. Transcription Service from Speechpad. B2B Content Syndication Network NetLine Corporation Acquires 123LinkIt.com -- LOS GATOS, Calif., Dec. 6. LOS GATOS, Calif., Dec. 6, 2011 /PRNewswire/ -- NetLine Corporation, the largest B2B content syndication network, today announced the acquisition of popular content monetization firm 123LinkIt.com. As an addition to its already robust portfolio of products, NetLine will integrate the 123LinkIt.com WordPress monetization plug-in that offers publishers the ability to instantly monetize their WordPress blogs with in-text advertising. "With this acquisition, NetLine has the capability for a rapid rollout of a new B2B publisher tool that enables our partners to add an additional monetizing option, while adding more reach to NetLine's expansive content syndication network," said Robert Alvin, CEO and Chairman of NetLine.

"We're constantly looking to expand upon our existing suite of publisher-centric products and 123LinkIt.com fits perfectly into our strategic vision. " In-text content monetization is something NetLine's publishers have been requesting for some time. About NetLine Corporation. Identifying Influencers on Twitter. One of the perks of working at LinkedIn is being surrounded by intellectually curious colleagues. I recently joined a reading group and signed up to lead our discussion of a WSDM 2011 paper on “Identifying ‘Influencers’ on Twitter” by Eytan Bakshy, Jake Hofman, Winter Mason, and Duncan Watts. It’s great to see the folks at Yahoo! Research doing cutting-edge work in this space. I thought I’d prepare for the discussion by sharing my thoughts here. Perhaps some of you will even be kind enough to add your own ideas, which I promise to share with the reading group. I encourage you to read the paper, but here’s a summary of its results: Let’s dive in a bit deeper.

The definitions of influence and influencers are, by the authors’ own admission, narrow and arbitrary. It’s hardly surprising that past influence is a strong predictor of future influence. Of course, I can’t help suggesting that TunkRank might be a more useful indicator than follower count. InShare. TribePro. Content Lab. Link Popularity Checker. Missing or Broken Files When you get a 404 error be sure to check the URL that you are attempting to use in your browser.This tells the server what resource it should attempt to request.

In this example the file must be in public_html/example/Example/ Notice that the CaSe is important in this example. For addon domains, the file must be in public_html/addondomain.com/example/Example/ and the names are case-sensitive. Broken Image When you have a missing image on your site you may see a box on your page with with a red X where the image is missing. This varies by browser, if you do not see a box on your page with a red X try right clicking on the page, then select View Page Info, and goto the Media Tab. In this example the image file must be in public_html/images/ Notice that the CaSe is important in this example. Backlink Builder. How to Build Backlinks. It is out of question that quality backlinks are crucial to SEO success.

More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. Well, this is partially true because while backlinks are links that start on another site and point to yours, you can discuss with the Web master of the other site details like the anchor text, for example. Yes, it is not the same as administering your own sites – i.e. you do not have total control over backlinks – but still there are many aspects that can be negotiated.

Getting Backlinks the Natural Way The idea behind including backlinks as part of the page rank algorithm is that if a page is good, people will start linking to it. Ways to Build Backlinks The first step in building backlinks is to find the places from which you can get quality backlinks. Getting Listed in Directories.