Social Media. Creating Content.
Class Of 2011: If Social Media Were a High School. This post was written by Jenny Urbano, our Social Media Manager.
Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay!
For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck! 3 Social Media Marketing Lessons Taught by MySpace Failure. Social Networking is not new, or at least it’s not as new as we think.
Back in 2005 MySpace was the ruler of social networks and when News Corporation bought it for $580 million it looked like Rupert Murdoch’s empire had added a powerful string to its bow. Fast forward six years later and Justin Timberlake is able to snap it up for just $35 million. The question is ‘what went wrong?’ But really it should be ‘what can we learn from it?’. As social media marketers we should be able to focus past the numbers (spectacular as the disparity between buying and selling prices may be) and look at the underlying causes because that’s where the lessons really lie.
In many ways MySpace was the pioneer of large-scale social networking, and back in 2005 its position seemed unassailable. So, what can be learnt? Does it allow you to establish an identity and project your personality? The criteria is important enough because now Google has also put in place the tools necessary to socialise the web. The 7 Biggest Fan Page Marketing Mistakes.
After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results.
If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes. Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed) Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. The 7 key pillars of social media for brands and businesses in 2011. Social media is changing in front of our eyes.
It's still a very new discipline but companies and brands are embracing it across the board in a number of ways. It can be easy to become distracted by all the new technologies and some people don't know where to start or how to make a difference with their social media marketing. With that in mind I wanted to create a list of seven key areas that I think all businesses and brands should be spending their time on.
Yes the headings are broad and there are a hundred things you could be trying within each section but if you improved your companies performance across these 7 areas you would start to see real tangible results. 6 New & Innovative Social Media Campaigns to Learn From. We're always on the lookout for innovative social media campaigns at Mashable.
This week we scoured the web and our Twitter feeds to find some of the most interesting campaigns out there. From utilizing online video in an inventive way to creating a unique presence on Facebook, these six social media campaigns are some of the most original pieces of work as of late. Let us know about your favorite recent social media campaigns in the comments below. 5 Legal Considerations for Your Social Media Campaign.
Gonzalo E.
Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access, or keep up with the group on Facebook or Twitter. Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public, in front of regulators or in courts.
All of this, however, can be mediated with a little knowledge and forethought. 1. It would be great if your customers spontaneously started to praise your product via social media, but that won't always happen on its own. The same advice goes if you use bloggers to promote your products. The onus doesn't just lie with the blogger. 2.
But those rulings don't mean blanket immunity. Be careful not to invite problems and consider providing clear guidelines about what consumers can and cannot do. 3. 4. 5.