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Data Mining -team curated
Behavioral Targeting refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors. When it is done without the knowledge of users, it may be considered a breach of browser security and illegal by many countries' privacy , data protection and consumer protection laws. When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the things that they interact with, allow sites to collect that data, and other factors, create a 'profile' that links to that visitor's web browser.
Who knows what you're doing when you browse the web? New web technology has created many unexpected ways for corporations to track your web activity without your knowledge. Countless advertising networks are able to secretly monitor you across multiple websites and build detailed profiles of your behavior and interests. New threats include "super-cookies " like Adobe's "Local Shared Objects" and Microsoft's "User Data Persistence." They include semi-legal data-sharing agreements between Internet service providers and data warehouses like Phorm and NebuAd . And they include social networking websites that allow advertisers too much access to their users' behavior and data.
Issue Behavioral targeting provides advertising to Internet users based on Web surfing habits.
It turns out the iPhone may be a little sneakier than you thought. According to security researchers, the phone keeps track of everywhere you go, and it then saves the information in a file on the iPhone and on the owner’s computer when the two are synced. This story was first reported by The Guardian (read the original story by clicking here ), and it is now sweeping through across the Internet.
While relevant advertising is the only kind that’s useful, it’s creepy to see behavioral ads following you around the web, advertising that trip to Hawaii you’d researched last week when you’re just trying to read the news.
Privacy Lawsuits Increase in 2010 Due to Online Behavioral Tracking
The Adword Lawsuit Now D (Defendant) buys competitor's words from a search engine, you see. What words do they buy?
Data dredging ( data fishing , data snooping ) is the inappropriate (sometimes deliberately so) use of data mining to uncover misleading relationships in data. Data-snooping bias is a form of statistical bias that arises from this misuse of statistics . Any relationships found might appear valid within the test set but they would have no statistical significance in the wider population.
HTML5 is an exciting technology with lots of potential. But one potentially insidious use has surfaced, and one group of privacy experts isn't taking it lightly. Wired's Threat Level blog reports that a group of individuals has filed a lawsuit against Ringleader Digital, claiming that the company is abusing HTML5's local storage feature, using it to store a tracking "cookie" that can't be deleted when you delete your broser's cookies.
Cookies are small bits of information that websites store on your computer to track the places you have visited on the Web.
The Federal Trade Commission recently announced its intention to promote the addition of a "do not track" mechanism in Web browsers.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
UPDATE 2012-02-16: raver1975 released a SQL database w/35M Google Profiles as .torrent on The Pirate Bay. Nice one! UPDATE 2011-06-10: Central question in the Google discussion is whether mass-aggregation of profile data by unknown third parties is considered acceptable.
Redpoint Ventures is a venture capital firm focused on investments in early stage technology companies.