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The Most Influential Thing a Company can Do to Increase Customer Advocacy
The most influential thing a company can do to increase customer advocacy is have a strong customer service culture -- 55% of people recommend a company based upon that experience. Further, according to a Harris Interactive survey conducted for RightNow Technologies *, 40% began purchasing from a competitive brand simply because of their reputation for great customer service. When disgruntled, people are also voicing their opinions. This can have a severe impact on a company’s reputation and ultimately bottom line. Imagine the result of 66% of a company’s frustrated customers on a mission to discourage others from buying from that company. Do you know why we do that?#hcsd10 Bump your Prescription - Creating the virtuous circle of PHR adoption This week saw a vibrant HealthCamp San Diego (#HCSD10) go in to the history books as the Inaugural South West Health Un-Conference. HealthCamp San Diego took place the day before the mHealth conference. There are a lot of mHealth events scheduled. It is THE hot topic in healthcare at the moment. I was just reading Chilmark's review of:
#hcsd10 Bump your Prescription - Creating the virtuous circle of PHR adoption