Ultimate How-To: Social Media Buttons, Tools and Badges Resource. Custom Share Button Code for Facebook, Twitter, LinkedIn & Delicious | Business.com's B2B Online Marketing Blog. A Cheat Sheet to Help You Conquer Social Media | addybaddy. Marketers who are still a little unsure about charting their path through the choppy waters of Facebook, Twitter and LinkedIn could do worse than check out this handy little guide to making social media work for them. The CMO's guide to the social landscape, created for CMO.com by client 97th Floor, takes all the major social media sites in the U.S. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs. (For the full-sized version, click here.) Overall, it's YouTube and Digg that post the best results, although the former falls down on the traffic question, while the latter fails on customer communication.
One thing that the cheat sheet neglects to mention, however, is how deeply you need to go into each Web site when launching a new campaign. It's pretty obvious that a softly-softly approach can get your message across on the social media. But if you over-market your product, it's un-friending all the way. NewPR Wiki - Resources.BloggingPolicy. Social Media? No Way. Social Middleware? Oh, Yes - ReadWriteEnterprise. In the world of IT, social buzzwords can be a real way to kill any interest in adopting applications that give the enterprise access to the consumer Web.
You have to speak their language. Social media? No way. Social middleware? Oh, yeah - now we are talking! Socialware talks in a language that IT can understand. In many ways, companies have set up their own iron curtains to keep social interaction to a minimum. It's also fair to say that many companies are eager to let their employees engage with the social Web. Socialware believes the missing component for the enterprise is a bridge layer that helps companies connect its people, processes and systems with the open, social Web.
Hospital Social Media participation guide. So you have a hospital blog, now what? The more contributions you have to your social media effort, the more engaging you will be. No one is an island, and it would be nearly imposable for one person to represent an entire hospital or health system. Fortunately, the nature of social media is that everyone can join in the fun. A model of which I am increasingly in favor is the “Pipeline” approach. The pipeline is where many contributors funnel in various media (video, written posts, photos, etc) into the effort. Those contributions can live on which ever site is most appropriate (IE video on youtube) and be aggregated and embedded on a centralized, branded “social media hub”. As interest in social media grows and marketing funds disappear, service lines and departments are clamoring for support.
The example below is not fancy or even complete (what about policies and a review process?) Online Database of Healthcare Social Media Policies. UK Civil Service - Social Media Participation online. The Civil Service Code applies to your participation online as a civil servant or when discussing government business. You should participate in the same way as you would with other media or public forums such as speaking at conferences.
How the Civil Service Code applies to online participation Disclose your position as a representative of your department or agency unless there are exceptional circumstances, such as a potential threat to personal security. Never give out personal details like home address and phone numbers.Always remember that participation online results in your comments being permanently available and open to being republished in other media. Stay within the legal framework and be aware that libel, defamation, copyright and data protection laws apply.
Further Information. Template Twitter Strategy for Government Departments. Social Media Business Council | Disclosure Best Practices Toolkit. This document is a series of checklists to help companies, their employees, and their agencies create social media policies. Our goal is not to create or propose new industry standards or rules. These checklists are open-source training tools designed to help educate employees on the appropriate ways to interact with the social media community and comply with the law. When we first released the Toolkit in July 2008, many members of the social media community saw these issues as a matter of opinion or intellectual debate. With the FTC’s October 2010 release of the Guides Concerning the Use of Endorsements and Testimonials in Advertising, it’s clear that proper social media ethics are a matter of law, not personal preference.
SocialMedia.org’s Three Guides for Safe Social Media Outreach summarizes the fundamental obligations required for marketers to stay safe: How to Use This Toolkit The Toolkit is not a policy or ethics code. Frequently Asked Questions Are these rules mandatory or binding? TOP 10 GUIDELINES FOR SOCIAL MEDIA PARTICIPATION AT. For Mayo Clinic Employees « Sharing Mayo Clinic. The following are guidelines for Mayo Clinic employees and students who participate in social media. Social media includes personal blogs and other websites, including Facebook, LinkedIn, MySpace, Twitter, YouTube or others. These guidelines apply whether employees and students are posting to their own sites or commenting on other sites: Follow all applicable Mayo Clinic policies.
For example, you must not share confidential or proprietary information about Mayo Clinic and you must maintain patient privacy. Among the policies most pertinent to this discussion are those concerning patient confidentiality, government affairs, mutual respect, political activity, Computer, E-mail & Internet Use, the Mayo Clinic Integrity Program, photography and video, and release of patient information to media.Write in the first person. Where your connection to Mayo Clinic is apparent, make it clear that you are speaking for yourself and not on behalf of Mayo Clinic.
Le Bonheur Blogs - Comment Policy. We encourage comments and discussion on our various blogs and message boards. We do not pre-moderate any comments and welcome all kinds of thoughts- supportive, dissenting, critical or otherwise. We do not delete or censor comments unless they have content that: is abusive is off-topic contains ad-hominem attacks promotes hate of any kind uses excessively foul language is blatantly spam is reported as abuse Since we are a faith-based, healthcare organization, this makes a lot of sense to us.
Please remember that when you post a comment to a blog, it is published for all to see. For your own privacy, you shouldn't post detailed personal medical information linked to your name. We can't respond to every comment, particularly those that deal with individual medical cases and issues. We thank you for your interest in Le Bonheur Children's Hospital and look forward to an ongoing discussion about those things that are important to you. Comment Policy : Iowa Hospital Association Blog. The staff behind the Iowa Hospital Association blog are anxious to receive your feedback and comments on our articles. After all, that’s what social media is about, right? We intend to be courteous and professional in our postings and ask that you do the same.
We maintain specific positions on health policy, but we will not remove comments shared by those who have different viewpoints if they are presented in a civilized manner. We would rather you post about it and engage us in a discussion. Comments posted to our blog will go through a moderation process, but should be posted within a reasonable amount of time provided they don’t contain content that: is abusiveuses offensive languageis off-topicis obviously spam In addition, our blog is set up to automatically hold any comment that contains more than two links.
All comments made on the Iowa Hospital Association blog are the responsibility of the commenter, not the blog owner, administrator, contributor, editor or author. Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM.
In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of ever-evolving technologies and online social tools to ensure they remain current to the needs of employees and the company. These efforts have broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which we review periodically so that they may evolve to reflect emerging technologies and online social tools.
Introduction Responsible engagement in innovation and dialogue Online collaboration platforms are fundamentally changing the way IBMers work and engage with each other, clients and partners. IBM Social Computing Guidelines Detailed discussion IBM supports open dialogue and the exchange of ideas. Public web participation guidelines. Twitter For Business: The 7 Things That Will Surprise You Most About Twitter | BtoBbloggers. 5 Theses on Social Media in Healthcare | SMUG - Social Media University, Global. Shutting down social media? Not here. The following email message was broadcast last week in a Boston hospital.
Of course, you can guess my view of this: Any form of communication (even conversations in the elevator!) Can violate important privacy rules, but limiting people's access to social media in the workplace will mainly inhibit the growth of community and discourage useful information sharing. It also creates a generational gap, in that Facebook, in particular, is often the medium of choice for people of a certain age. I often get many useful suggestions from staff in their 20's and 30's who tend not to use email. Finally, consider the cost of building and using tools that attempt to "track utilization and monitor content. " Not worth the effort, I say. Good morning, Effective immediately, the Hospital is blocking access to social networking sites including Facebook, MySpace, and Twitter from all Hospital computers.
Should you have any questions or concerns, please feel free to contact me. On value and valuation. Over in Fast Company, Tim Beyers nicely threads quotable pearls from Cluetrain‘s four authors, including yours truly, in Twitter’s Investors Missed the Cluetrain – Here’s Why. The context of the story is continued investment in Twitter at a reported $1 billion valuation of the company. (Fast indeed.) Now that the piece is up, I thought I’d add a few more thoughts of my own.
First, while valuation is unavoidably interesting, value is avoidably important. For example, RSS (currently getting more than 3 billion results on Google). Twitter’s creators have chosen to make it a commercial form of infrastructure. But, given time, something will take. This relates to Cluetrain in respect to what a market is, and what a market does.
If you had told me in 1999 that the two hottest names on the Web in 2009 — Facebook and Twitter — would both be silos, I’d have been disappointed. With time comes perspective. We are now caught up in “social” everything. 40 Reasons Why Twitter Rawks. Corporate Blogging/social Media Policies. The Social Media Stalemate | Altitude Branding.