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Custom Share Button Code for Facebook, Twitter, LinkedIn & Delicious | Business.com's B2B Online Marketing Blog

http://www.business.com/b2bmarketing/create-share-buttons/ Interested in sharing your B2B content on Facebook, Twitter, LinkedIn or delicious? Do multi-option social media sharing tools such as ShareThis seem like overkill? That was our conclusion after researching the social media sites on which readers are most likely to share content from our blog focused on solutions to a wide range of business challenges, What Works for Business . We decided that Facebook, LinkedIn, delicious, and Twitter were the sites on which our target business audience is most likely to share business-related content. Rather than using the ShareThis widget which provides many more options (many confusing options for most of our readers), we decided to create custom share buttons.
Marketers who are still a little unsure about charting their path through the choppy waters of Facebook , Twitter and LinkedIn could do worse than check out this handy little guide to making social media work for them. The CMO's guide to the social landscape, created for CMO.com by client 97th Floor, takes all the major social media sites in the U.S. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs. (For the full-sized version, click here .) Overall, it's YouTube and Digg that post the best results, although the former falls down on the traffic question, while the latter fails on customer communication. One thing that the cheat sheet neglects to mention, however, is how deeply you need to go into each Web site when launching a new campaign.

A Cheat Sheet to Help You Conquer Social Media | addybaddy | Fast Company

http://www.fastcompany.com/1579162/neat-cheat-sheet-to-help-your-marketing-heads-conquer-social-media
http://www.thenewpr.com/wiki/pmwiki.php?pagename=Resources.BloggingPolicy This page started as a collection of blogging policies, but it's now listing policies on social media engagement made public by various organizations BBC : Personal use of Social Networking and other third party websites (including blogging and personal web-space) | PDF version | More BBC policies "I need to put out a press policy. Yeah, I'm in trouble with the press. I haven't been answering them back and have been forwarding them off to our public relations agency, Waggener Edstrom.

NewPR Wiki - Resources.BloggingPolicy

http://www.readwriteweb.com/enterprise/2009/12/social-middleware-that-flags-f.php

Social Media? No Way. Social Middleware? Oh, Yes - ReadWriteEnterprise

In the world of IT, social buzzwords can be a real way to kill any interest in adopting applications that give the enterprise access to the consumer Web. You have to speak their language. Social media? No way. Social middleware? Oh, yeah - now we are talking!

Hospital Social Media participation guide | NickDawson.net

http://www.nickdawson.net/healthcare/hospitalsmguide/ So you have a hospital blog, now what? The more contributions you have to your social media effort, the more engaging you will be. No one is an island, and it would be nearly imposable for one person to represent an entire hospital or health system. Fortunately, the nature of social media is that everyone can join in the fun. A model of which I am increasingly in favor is the “Pipeline” approach.
http://www.socialmedia.org/disclosure/

Social Media Business Council | Disclosure Best Practices Toolkit

This document is a series of checklists to help companies, their employees, and their agencies create social media policies. Our goal is not to create or propose new industry standards or rules. These checklists are open-source training tools designed to help educate employees on the appropriate ways to interact with the social media community and comply with the law. When we first released the Toolkit in July 2008, many members of the social media community saw these issues as a matter of opinion or intellectual debate. With the FTC’s October 2009 release of the Guides Concerning the Use of Endorsements and Testimonials in Advertising , it’s clear that proper social media ethics are a matter of law, not personal preference. The FTC has also made it clear that the best way to protect your company from legal trouble is by establishing formal disclosure policies for your staff, agencies, and subcontractors.

For Mayo Clinic Employees « Sharing Mayo Clinic

http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/ The following are guidelines for Mayo Clinic employees and students who participate in social media. Social media includes personal blogs and other websites, including Facebook, LinkedIn, MySpace, Twitter, YouTube or others. These guidelines apply whether employees and students are posting to their own sites or commenting on other sites: Follow all applicable Mayo Clinic policies . For example, you must not share confidential or proprietary information about Mayo Clinic and you must maintain patient privacy. Among the policies most pertinent to this discussion are those concerning patient confidentiality , government affairs, mutual respect , political activity , Computer, E-mail & Internet Use , the Mayo Clinic Integrity Program , photography and video, and release of patient information to media .
We encourage comments and discussion on our various blogs and message boards. We do not pre-moderate any comments and welcome all kinds of thoughts- supportive, dissenting, critical or otherwise. Please remember that when you post a comment to a blog, it is published for all to see. For your own privacy, you shouldn't post detailed personal medical information linked to your name. The views and opinions expressed in comments are strictly those of the author(s) and in no way represent those of Le Bonheur Children's Hospital.

Le Bonheur Blogs - Comment Policy

http://www.lebonheur.org/blogs/lebonheur/comments-policy.html

Comment Policy : Iowa Hospital Association Blog

The staff behind the Iowa Hospital Association blog are anxious to receive your feedback and comments on our articles. After all, that’s what social media is about, right? We intend to be courteous and professional in our postings and ask that you do the same. We maintain specific positions on health policy, but we will not remove comments shared by those who have different viewpoints if they are presented in a civilized manner. http://blog.iowahospital.org/about/comment-policy/
http://www.ibm.com/blogs/zz/en/guidelines.html

Social Computing Guidelines

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. In 2008 and again in 2010 IBM turned to employees to re-examine our guidelines in light of ever-evolving technologies and online social tools to ensure they remain current to the needs of employees and the company. These efforts have broadened the scope of the existing guidelines to include all forms of social computing.
The Web provides an opportunity for Gartner to expand and deepen our interactions with clients, prospects, technology providers, business leaders and the media. These guidelines for Web Participation build upon longstanding policies regarding associates’ personal conduct and upon the sound judgment that we expect our associates to use in their professional interactions. “Web Participation” is currently defined as all forms of public Web-based communication and expression, such as blogs, microblogs, linkblogs, social network sites, wikis, bookmark sites, photo sharing sites, video sharing sites, forums, mailing lists, discussion groups and chat rooms. Scope and Applicability of these Guidelines These Guidelines apply to all Gartner associates, wherever located, including analysts who participate in the Gartner Blogger Network.

public web participation guidelines

Health Camp Minnesota: “Health care – Technology – social Media. A conference created by and for health care delivery providers, and payers, and medical device producers in Minnesota.” Video reviews . Lee Aase (Manager of Syndications and Social media for the Mayo Clinic). Social Media University, Global

Health Camp Minnesota « Interactive Snack

Shutting down social media? Not here.

The following email message was broadcast last week in a Boston hospital. Of course, you can guess my view of this: Any form of communication (even conversations in the elevator!) can violate important privacy rules, but limiting people's access to social media in the workplace will mainly inhibit the growth of community and discourage useful information sharing. It also creates a generational gap, in that Facebook, in particular, is often the medium of choice for people of a certain age. I often get many useful suggestions from staff in their 20's and 30's who tend not to use email. Finally, consider the cost of building and using tools that attempt to "track utilization and monitor content."

Social Media Policy and Employee Guidance " Candid CIO

August 12, 2009 at 6:56 am I know everyone is working on this. What is management’s response to the sudden and enormous popularity of social media sites? How do we manage its effects on employee productivity (and perceived productivity)? How do we provide employees guidance so they don’t post something that violates a patient’s rivacy rights or otherwise embarrases the organization? Ministry and Affinity have been tackling this too.
Over in Fast Company , Tim Beyers nicely threads quotable pearls from Cluetrain ‘s four authors, including yours truly, in Twitter’s Investors Missed the Cluetrain – Here’s Why . The context of the story is continued investment in Twitter at a reported $1 billion valuation of the company. (Fast indeed.)

Doc Searls Weblog · On value and valuation