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#GooglePlus posting via email. Google I you want usage to increase get a usable #GooglePlus API out to developers. Let us integrate in to our social workflows. Twitter slip-up shouldn't silence pharma. Bayer UK was recently ruled to have breached the ABPI Code of Practice by promoting prescription-only medicines to the general public via Twitter. This was an embarrassing and unfortunate incident for the company, but I don’t believe it needs to scare UK pharma away from digital media. I have to declare a particular interest in this case because I personally brought the breach to light though this column , and subsequently alerted the PMCPA.

The case centred on tweets Bayer sent to its Twitter followers to promote two medicines – the launch of a new orodisperable version of its erectile dysfunction treatment Levitra and the launch of multiple sclerosis spasticity drug Sativex. At the time the @BayerUKIreland account had around 500 followers, some of whom were clearly members of the public. This represented a clear breach of Clause 2 of the Code, which outlaws the promotion of prescription drugs to the public. Tweet in harmony with the Code Media coverage. My #GooglePlus hack for @Boxcar may be a little esoteric… here's a more practical application - More pre-blogspot than pre-posterous. Delving under the covers of #GooglePlus using Boxcar and @Zwapp - More pre-blogspot than pre-posterous. Google Wastes No Time Putting Games On Google+: Angry Birds, Bejeweled, Zynga On Board. For all the hype it has gotten and all the users it has gained, it’s easy to forget that Google+ has only been out for a month and a half.

But they’re moving fast to ensure they don’t flop again in the social space. And today brings the biggest “next step” yet: Games. Gaming has obviously been a huge part of the success of Facebook over the years. It has been so popular, in fact, that one company, Zynga, has become a major player in the gaming space, and will soon go public as a result. And guess who is on board with Google+ Games too? Yep. Before you get too excited, no, Google+ won’t have FarmVille or CityVille (those may be exclusive to Facebook via deal the two forged), but they will have Zynga Poker. But Zynga isn’t the only player bringing games to Google+. Here’s what Google has to say: Today we’re adding games to Google+. And here’s how it will work within Google+: When you’re ready to play, the Games page is waiting—click the games button at the top of your stream. Google Tuning relevance at many different levels and #GooglePlus is part of the plan. - More pre-blogspot than pre-posterous. New Google+ Extension Adds Real-Time Code Collaboration to Hangouts.

The developer who previously brought us the Facebook Friend Exporter, Mohamed Mansour, has created a new, experimental Google Chrome extension which adds text-based document collaboration capabilities to Google+ Hangouts. For those of you not yet versed in all the G+ terminology, Hangouts are the multi-person video chat feature in Google’s social networking service, supporting up to 10 people at a time. With this new Hangout extension, now you can do more than simply chat – you can collaborate on text-based files, too. Mansour suggests this would be a great extension for developers to use for code collaboration, for example. Buggy, but Works A few caveats, before we continue: this extension is “horribly buggy” (Mansour’s words, not mine).

It’s an alpha product meant to be a technology preview, not something you should expect to use in a real-world or mission-critical situation by any means. It is also quite awesome. Technical Details It’s a fairly complex hack, Mansour admits. How to Use. Sophomore Slump? One Month In, Google+ Sees A Traffic Minus. Tomorrow, it will be exactly a month since Google+ was first unveiled. In that short amount of time, they’ve managed to sign up well north of 10 million users, which is amazing.

Of course, the easiest path to tens of million of users is to start with hundreds of millions of users. Just ask Buzz or Wave. Still, kudos to Google — phase one of G+ was clearly a success. Now comes the hard part. Some numbers today released by Experian Hitwise suggest that Google+ has already started to experience the sophomore slump. While it’s totally circumstantial, my own observations and usage seem to support this data as well.

As a “power user”, I know that I’m a bit of a weird use case when it comes to sharing. But now things are calming down. Google gave users a compelling reason to sign up, now they need to provide a compelling reason for coming back. Google has their secret weapon: the (ugly) black toolbar that resides across all of their properties. Part of that may be Google’s own fault. Google+ for iPhone 3G, iPhone 3GS, and iPhone 4 on the iTunes App Store. Posting From #GooglePlus to your Other Social Media channels is possible - thanks to @Posterous - More pre-blogspot than pre-posterous. More delving in to #GooglePlus sharing in Social Media - More pre-blogspot than pre-posterous. MotherKnows Raises $1.7 Million For Online Health Record Service For Parents. MotherKnows, an online health record service designed specifically for parents, has announced that it has raised $1.7 million in seed funding.

The round was led by First Round Capital, with contributions from Giza Ventures, Charles River Ventures, The Band of Angels, former product manager at Google Health Maneesh Arora, and several other angels. The startup plans to use its infusion of capital to complete product development of the web and mobile products and initiate a consumer launch. MotherKnows is currently in closed beta, but its homepage is currently live and is accepting signups. A public launch is scheduled for late summer, according to Co-founder and CEO Hesky Kutscher. Kutscher and team presented onstage at this year’s TechCrunch Disrupt NYC, the review of which you can read here, and have since taken the advice of the judges and continued to iterate and expand the service, improving on design and ease-of-use. Google + Shines the Light on the Value of Data Portability. By VINCE KURAITIS It’s understandable that a healthcare delivery system would have a mindset and business objective to keep referrals within its network of care providers.

Businesses have a right and an obligation to try to hang on to their customers. It’s a different issue whether closed or walled garden HIT is an acceptable means toward that end. Outside of healthcare, we understand and can accept that businesses used closed, proprietary IT as part of their business model. Apple has designed their iPod with an eye toward incompatibility and high hassle factor in not being plug-and-play with other music players and systems.

IMHO, however, healthcare is different. Keep your proprietary business model away from my body and gimme my damn data. Google+ v. We are witnessing an important dynamic begin to play out between FB and Google+. FB seems to have a mindset to maintain customer data within its walled garden as much as possible. G+ seems to be built on a diametrically opposing mindset. My exploration around #GooglePlus. Interesting start but lots still to build. @Google don't make #GooglePlus an Island. I finally got an invite to GooglePlus. The question is now "Do I want yet another Social Network to visit? " In my initial explorations with GooglePlus I recognize, like many others, that I don't want yet another place to visit. What I want is a service that I can integrate in to my current Social process flows. I want GooglePlus in my Tweetdeck dashboard.

I want to be able to post from email. I want to autopost from Posterous to GooglePlus. I want to filter the stream for content that is valuable to me. So far Google has basically recruited a volunteer army of real time content curators. My admittedly limited explorations with GooglePlus have identified three areas Google needs to address quickly: 1. 2. 3. So Google, if you are listening, if you want to earn those bonuses that are tied to success in the social waters you have your work cut out for you. Let's look at each of these three areas for improvement in more detail. 1. 2. 3. At present GooglePlus is an island. 1. 2. 3. 4. Google Plus Nick.

Google Health: Why It's Ending & What It Means. Google's quest to organize the world's information will no longer include one of society's most important and sensitive sources of data: our health records. The company announced this afternoon that Google Health will be closed forever and deleted in 18 months, along with a thematically similar and also formerly ambitious project, Google Power Meter. Google says it's shutting down the projects because they got very little traction but health industry tech innovators say that Google Health may have been ahead of its time, did a poor job reaching out to a now growing ecosystem of developers and ought to be put on slow life support or open sourced instead of being shut down. When it comes to patient-centric cloud-based electronic health records, the opportunity remains large, the need severe but the challenges are substantial.

What it Means to Lose Google Health Medical information heavy-hitter John D. Halamka MD says Google Health was a real trailblazer in its time. Dr. A Very Tough Market. Google cuts and runs early - The Death knell has sounded for #GoogleHealth - More pre-blogspot than pre-posterous.

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iPhone. Google announces overhaul of Google Video strategy, plans for YouTube's future. When Google bought YouTube back in the fall of 2006, questions immediately arose: Is this the end of Google Video? Would Google integrate YouTube into the Google experience, or would it remain separate? Today Google announced that Google Video will be transformed from today's repository of video resources into a broader search index for all video online.

Starting today, Google Video search will include results not only from Google Video but also from YouTube. Users who find YouTube videos via Google Video search will be directed to YouTube for viewing, ending speculation that Google might bring YouTube videos to Google Video. Google characterized the decision as part of the company's continued focus on providing the best search results in all categories. YouTube's future Google also announced that YouTube will remain an independent subsidiary of Google and that Google would continue to provide search and monetization platforms to the online video king. What, me worry? How Reuters Should Be Responding To The AP's Suicide. Earlier today we wrote about the AP's plans to DRM the news, explaining what a backwards plan it was.

The story is getting lots of play elsewhere, with many pointing to a NY Times report, where the AP's CEO Tom Curley makes some amazing statements: "If someone can build multibillion-dollar businesses out of keywords, we can build multihundred-million businesses out of headlines, and we're going to do that," Mr. Curley said. The goal, he said, was not to have less use of the news articles, but to be paid for any use. First of all, someone should sit Curley down and explain to him fair use -- a concept of which he appears to be ignorant. Meanwhile, Ryan Chittum, at the Columbia Journalism Review says that people should chill out because the AP isn't going after bloggers, he seems to miss a few points. "We want to stop wholesale misappropriation of our content which does occur right now--people who are copying and pasting or taking by RSS feeds dozens or hundreds of our stories.

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