Revenue Management Should Mean Planning and Action at Every Type and Size Hotel. (Part 2 of 2) - Tuesday, 15th November 2011 at 4Hoteliers. Maximizing Revenues does not automatically mean raising prices, but means reacting to the market, to your competitors to some degree and to the uniqueness of your hotel’s clientele. Most markets have some kind of seasonal demand. When it is off-season, some rates naturally tend to drop due to lower demand. A proven practice even in off-season is to maintain some high rates because rate alone is not the only driver of business to our hotels.
Customers choose hotels partially because of price, but also because of location, brand preference, previous positive experience or simply availability. Maintaining higher rack rates also allows you the option of some discounting percentages from the higher rates, achieving better REVPAR and operating results. Part 1 of this 2 part short series provided tips to maximize revenues in periods of lower demand or weaker shoulder seasons. High Demand Tactics: (use when you expect 85% occupancy or higher) 1. 1.
Follow up on all Situations 1. Think Tank Question. Predicting booking behaviour for hotel guests. ~ Thursday, 21st July 2011 from 4Hoteliers. In a country-wide first, Japanese operated Solare Hotels and Resorts has implemented a sophisticated new software application - HotelSnapShot that allows the most up to date analysis of internal metrics plus access to key external data that impacts hotels & resorts. HotelSnapshot is the creation of Intouch Data Pty Ltd (ITD) and Managing Director, Peter Johnson believes ITD has hit on a winner with the signing of Solare Hotels and Resorts. “HotelSnapshot is the definitive data dashboard tool and we are receiving unprecedented interest from the international market.
To have the buy-in and support of such a prestigious brand as Solare Hotels and Resorts is testament to the product’s viability,” said Mr Johnson. HotelSnapshot merges key in-house data sets with external intelligence, which allows for environmental flexibility in accessing and interpreting travel trends. Solare Hotels and Resorts currently holds over 70 properties within its portfolio and are linked to HotelSnapshot. HITEC. Japanese First - Predicting Booking Behaviour for Hotel Guests. Jun 07, 11 | 12:03 am inShare0 In a country-wide first, Japanese operated SOLARE HOTELS & RESORTS has implemented a sophisticated new software application - HotelSnapshot that allows the most up to date analysis of internal metrics plus access to key external data that impacts hotels & resorts. HotelSnapshot is the creation of Intouch Data Pty Ltd (ITD) and Managing Director, Peter Johnson believes ITD has hit on a winner with the signing of Solare Hotels and Resorts.
"HotelSnapshot is the definitive data dashboard tool and we are receiving unprecedented interest from the international market. To have the buy-in and support of such a prestigious brand as Solare Hotels and Resorts is testament to the product's viability," said Mr Johnson. HotelSnapshot merges key in-house data sets with external intelligence, which allows for environmental flexibility in accessing and interpreting travel trends. About Intouch Data About Solare Hotels & Resorts. Sales Marketing and Revenue Technology Hotel Professionals Group Group News.