'Toyota Friend' Social Networking Service Is A Twitter For Car Owners. TOKYO -- Toyota is setting up a social networking service with the help of a U.S. Internet company and Microsoft so drivers can interact with their cars in ways similar to Twitter and Facebook. Japanese automaker Toyota Motor Corp. and Salesforce.com, based in San Francisco, announced their alliance Monday to launch "Toyota Friend," a private social network for Toyota owners that works similar to tweets on Twitter. In a demonstration at a Tokyo showroom, an owner of a plug-in Prius hybrid found out through a cell phone message from his Prius called "Pre-boy" that he should remember to recharge his car overnight.
When the owner plugged in his car to recharge it, the car replied, "The charge will be completed by 2:15 a.m. The exchanges can be kept private, or be shared with other "Toyota Friend" users, as well as made public on Facebook, Twitter and other services, the company said. "I hope cars can become friends with their users, and customers will see Toyota as a friend," he said. BMW Activate the Future. LOUIS VUITTON. NOWNESS. Lacoste 75th anniversary - Let's reinvent the game. Luxury Society | Business network for the luxury industry.