5 Easy Steps to Creating Reusable Social Content. Sure, social media takes a lot of time.
Merging Facebook, Twitter and all the other social media options can be challenging. But what if you could cut that time down significantly by cross-leveraging content? Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information.
Instead of a series of self-contained initiatives, build yourself a content ladder. Here are 5 steps to get there: #1: Understand Taxonomy If you want a new pair of glasses, the Yellow Pages is a frustrating neighborhood. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include relevant keywords and search phrases wherever possible. Find keywords and search phrases to include in these three places: Twitter Lists #2: Seek Content Inspiration. How to Use Twitter Events to Grow Your Network. Twitter is a great platform and it truly rocks for person-to-person networking.
But what if you want to grow your network or find more people to connect with offline? This is where Twitter events can be very useful. Twitter events allow you to network at specific times with larger groups of people through the use of hashtags. Twitter events can help you find people to build your own Twitter network. And as you participate in these events, you will increase your Twitter authority on the topics you discuss. 6 Types of Twitter Events. Prospect for Business Using LinkedIn and Twitter Together. Let’s assume you know whom you want to work with, but you just don’t move in their circles.
How can you make yourself known without cold-calling (or risking rejection)? Simple. Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together). #1: Get Your House in Order First First, you need to do some housekeeping before you put yourself forward, and by that I mean clean up your LinkedIn profile. Does my professional headline say exactly what I do, does it contain key search terms, is it a little bit creative and does it make use of the full 120 characters? When you tweet these four areas, you stand out from the crowd a little. Don’t be tempted to write it in the third person; write it as yourself. Go Over to Twitter Now hop over to your Twitter page and make sure that the information in your profile has a similar message. There’s more great information on Twitter here and LinkedIn here. Very cool! Facebook Integration is the Future (a Jesse Stay Interview)