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It’s easy to understand why organizations are now expected to invest more heavily in engaging their employees to live healthier, cleaner lives. The business case is so clear: a happier, healthier, more productive workplace; cost savings; higher profits; and great ideas for sustainable business innovation. According to Gallup , organizations with engaged employees enjoy 3.9 times the earnings per share growth rate, and BBMG’s own research found that more than half of conscious consumers under the age of 30 find working for a socially and environmentally responsible company “very” or “extremely” important. But according to a recent survey by Brighter Planet, while the number of organizations engaging employees in sustainability continues to rise (currently more than half), the favorability of these programs is on the decline: Only 17% of workers described their employers’ programs as “very effective.” Anything worth doing is worth doing well.