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Images. Greenlight VR Report: Consumers Are Surprisingly Unaware of Virtual Reality. After our latest US consumer research in October 2015, we wanted to find out if the trends we were seeing in the survey data held for a larger, more international pool.

Greenlight VR Report: Consumers Are Surprisingly Unaware of Virtual Reality

In December, we surveyed over 1,000 respondents throughout the United Kingdom about their awareness of virtual reality, interest in purchasing headsets and trying applications, and their concerns. With everyone from Facebook’s Mark Zuckerberg to analysts at Goldman Sachs boldly claiming VR as the next computing platform, we believe it is critical strategic decision makers — product managers, marketers, and investors alike — better understand the industry’s potential early adopters and what they really want from our industry. VR Has an Awareness Problem Understanding the specifications and various use cases for an emerging technology is important for consumers. Awareness at both the brand and category level is a unique necessity for the virtual reality industry.

VR is the ultimate social tool, says Zuckerberg at surprise MWC appearance. BARCELONA, SPAIN — Samsung surprised attendees of its annual "Unpacked" event at Mobile World Congress last night with an unannounced guest, Facebook founder Mark Zuckerberg.

VR is the ultimate social tool, says Zuckerberg at surprise MWC appearance

When attendees arrived, they found that hundreds of Gear VR headsets had been laid out on the seats so the audience could take the company's new gadgets for a spin. Toward the end of the event, the audience was invited to put on the headsets and watch a short film shot about Samsung's new Gear 360 camera. How Big Can Virtual Reality Be And Who Will Benefit? — Mahesh VC. GDC is coming up in a couple weeks and virtual reality is sure to be front and center.

How Big Can Virtual Reality Be And Who Will Benefit? — Mahesh VC

The Verge also just put out a fantastic primer on VR from a buyer's perspective and the hype is quickly building. In fact, both Oculus and HTC Vive will be officially launching their VR kits in the next month or two. As I'm sure everyone is wondering, how big can VR be? Who are the key constituents who will benefit? Cory Schmitz. Is Virtual Reality the Future of Fashion Week?

How you feel about virtual reality likely depends on a few factors.

Is Virtual Reality the Future of Fashion Week?

One, your history as a tech early adopter; two, your desire to spend even more time staring deeply into a screen; and three, whether you’ve been burned before (Google Glass, anyone?). But for the fashion industry, for whom technological advances mean the potential for new and interesting ways to entice buyers, virtual reality represents the possibility for something else entirely. Imagine, for instance, a fashion show without seating charts and assorted egos, without traffic jams or late-arriving models or the same five to seven minutes of canned small talk before you take your seat.

Or imagine, anyway, the ability to skip past those parts and fast-forward to the good stuff, and all from the comfort of home—being able to attend without, well, even being invited. Uk.businessinsider. Silicon Valley Startup Wearality Corporation Unveils Today’s Most Advanced Virtual Reality Headset to the Consumer Market. Samsung Electronics looks to VR as smartphone market saturation looms - Pulse by Maeil Business News Korea. Samsung Group looking for a breakthrough innovation to fight a saturating smartphone market had its Samsung Venture invest in U.S. virtual reality company Wevr that developes a VR platform by pledging $25 million together with Taiwan’s HTC and Sun Microsystems co-founder Scott McNealy.

Samsung Electronics looks to VR as smartphone market saturation looms - Pulse by Maeil Business News Korea

The platform called Wevr Transport, currently in test phase, is designed to run on various virtual reality headsets through an app and on website. VR video is currently limited for augmented roller-coaster ride or deep-sea or space exploration, and its mass adaptation is yet to be available. Wevr Transport is touted to become the next YouTube with VR experience. Growing demand for cheaper virtual reality gaming in China. Smart Sports and Fitness Wearables Market to Hit $14.9 Billion by 2021. PUNE, India, September 21, 2015 /PRNewswire/ -- The fitness wearables market growth is driven by professional athletes, teams and consumers wishing to gain performance advantage according to the latest research report titled Smart Wearables, Sport and Fitness Market Shares, Strategy, and Forecasts, Worldwide, 2015 to 2021.

Smart Sports and Fitness Wearables Market to Hit $14.9 Billion by 2021

Complete report on fitness wearables market talking about smart wearables for sports and fitness spread across 565 pages, talking about 58 companies and supported with 228 tables and figures is now available at . This latest fitness wearables market report says in sports and fitness technology, it is not about what data can be shown; it is how meaningful the data is in terms of improving athletic performance or managing overall personal fitness. Wearables have become fitness and sports personal devices. They bring big data, enough data that it can be turned into actionable information.

Here’s Why Fitness Trackers Are Here to Stay. After Fitbit held an explosive IPO last week, some observers asked if the wearable health movement is sustainable, or just a flash in the pan.

Here’s Why Fitness Trackers Are Here to Stay

I’ve been studying the market for some time, and I believe most signs point to wearable health tracking having serious long-term potential. In 2014, 90 million of the devices were sold, and demand continues to be strong. The folks at eMedcert have collected some more interesting data points as well: The annual smart wearable healthcare market volume will grow from $2 billion in 2014 to $41 billion in 2020, a compound annual growth rate of 65%. Dropping shopping. Sluggish wage growth sees households' spending power fall for fourth month in a row. Sluggish wage growth dragged household spending power down for the fourth month in a row in February, new data suggests.

Sluggish wage growth sees households' spending power fall for fourth month in a row

Although food, clothing and fuel prices have fallen, alcohol and tobacco prices have risen and it has become more expensive to eat out and stay in hotels, Asda's Income Tracker suggests. Spending power fell slightly on the previous month, however a bout of strong growth towards the end of last year means average weekly discretionary income was still up £12 on a year earlier at £197. Sam Elderson, an economist at CEBR, said: 'Although growth in family spending power has declined in the latest data, the overall picture is positive. UK consumers have much more money to spend than a year ago.

Spending power: Sluggish wage growth and steadily increasing inflation dragged household spending power down for the fourth month in a row last month, new data reveals. Explicit cookie consent. The HoloLens Isn't as Great as You Think—At Least Not Yet. Darren’s apartment was filled with holograms.

The HoloLens Isn't as Great as You Think—At Least Not Yet

A giant virtual globe stood in the middle of the room, spinning gently on its virtual stand. A holographic dog lay on the carpet, wagging its holographic tall. A Skype window hung on the wall. And an adorably cartoonish robot floated above the coffee table, cocking its head to one side and then the other. Sitting down at the coffee table, Darren said he was planning a trip to Hawaii. When you wear the device—as opposed to viewing the holograms via a movie camera equipped with very different hardware—your 'field of view' is significantly smaller.

Microsoft HoloLens for business and enterprise. Microsoft's Hololens – what do virtual reality developers think? When Microsoft unveiled Windows 10 last Wednesday, the company had something else to show the assembled press – just in case a new operating system wasn’t exciting enough.

Microsoft's Hololens – what do virtual reality developers think?

This was the Hololens, a stand-alone augmented reality heardset, capable of projecting computer generated objected into your real-world environment. Look through its futuristic screen, and you may see a dinosaur on your coffee table, or a monster on your sofa. The device seemingly uses an array of motion senses, as well as a Kinect-style camera so that it knows where the wearer is in the room, and can also recognise objects. Imagine, for example, a horror game where a zombie could crash through your own living room window. Uk.businessinsider. Mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of "mobile-first" users.

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny). But BI Intelligence expects that this gap will narrow substantially, as enthusiasm grows for mobile-optimized ad formats (such as interactive rich media and native ads), as targeting improves, and as more and more advertisers learn how to effectively use the platform. Recent data from BI Intelligence finds that US mobile ad spend will top nearly $42 billion in 2018, rising by a five-year compound annual growth rate (CAGR) of 43% from 2013. The report looks at the most important mobile ad formats, including display, video, social, and search. Here are some of the key takeaways: In full, the report: PS. Run away from reality with the Virtuix Omni. The only thing constraining me in virtual reality was my couch potato bod and a crippling realization that footage of me using the device would live forever on the web.

This is life with the Virtuix Omni, a $699 device that allows you to walk through virtual reality while wearing a VR headset. This isn’t as radical an idea as it may appear. Old people of VR (which in my book refers to anyone older than 25) will likely remember the 90s VR arcade setups allowing users to move slowly through Tron-like space in a similar weird treadmill cradle. Wearality Sky. Wearality Sky Opened My Eyes. If you’ve had your ear to VR this month, you may have heard about a new company called Wearality. As I write this, they have surpassed 90% of their $100,000 Kickstarter campaign with one week left left.

Their goal is to bring new optical lens technology to the virtual reality market via their first consumer product. Wearality Sky is a head wearable display with the widest field of view (FOV) available. Forget Greece, Japan is the world's real economic time bomb. The eyes of the financial world are on the high drama playing out in Greece right now, and for good reason. Greece’s attempts to renegotiate its debt will redefine how the member nations of the world’s largest economy—the European Union—interact for years to come. But at the end of the day, even if Greece is forced out of the euro, the wider effects will likely be manageable. If Greece were to suffer a banking crisis and severe recession, its economy isn’t that large (roughly the size of Louisiana’s), and European officials have done work to shore up the EU financial system so that it could withstand the shocks of a Grexit.

But there’s another economic drama unfolding nearly 10,000 kilometers away from the Mediterranean that will be far more consequential. Japan’s Economy Contracts as Consumption, Investment Decline. Japan’s economy contracted last quarter as consumers and businesses cut spending and exports tumbled, putting pressure on the prime minister to return his focus to Abenomics. Gross domestic product fell an annualized 1.6 percent from January-March, ending two quarters of growth, the Cabinet Office said on Monday. The median estimate in a Bloomberg survey was for a 1.8 percent drop. The slump in private-sector demand came as exports to the U.S., Asia, and Europe fell, undercutting a support for the world’s third-biggest economy. The VR race: What you need to know about Oculus Rift, HTC Vive and more. HTC Reports Net Loss Of Over $101 Million In Q4, 2015.

HTC has been having a tough time over the past year or two, what with its smartphone sales slowing to a crawl. VR Wars: Sony Morpheus vs. HTC Vive vs. Oculus Rift. Wearable Tech: Why Sony Has a Big Lead in VR. Sony's big problem? It's just not cool. Virtuix Omni. Samsung Gear VR. Pros and cons of new Gear VR – My Samsung Gear VR arrived in the mail, and I’m super stoked. How Dragon Age's David Gaider joined the old-school role-playing game renaissance. Samsung Gear VR - The Official Samsung Galaxy Site. PlayStation VR – Virtual Reality Headset for PS4. Consoles are 'too limited' for the Oculus Rift.

Oculus VR launching in early 2016, along with Sony, HTC VR headsets. Google Cardboard has shipped 5 million units. 22 sites where you can buy Google Cardboard kits – Virtual reality comes of age in manufacturing. A Virtual Reality Revolution, Coming to a Headset Near You. Virtual reality set to take off in 2016, researcher says. A Physical Presence For Online Brands. Are Consumers Heading Back to the High Street? How virtual reality will grow in 2016. Virtual Reality Is the Next Frontier for Retail. Virtual Reality Video Game Industry to Generate $5.1 Billion This Year. Consumer Virtual Reality market worth $5.2bn by 2018. 49% of UK consumers think personalisation is important: stats. What consumers want in 2015: multi-screen experiences, personalisation and social shopping. Virtual reality headset sales explode. Virtual reality attempts another comeback.

Virtual Reality Market Worth $15.89 Billion by 2020. UK economic growth reaches 0.5% but slowdown fears persist. Spending power falls back in January. UK living standards return to pre-financial crash levels. Recovery in UK living standards will slow, says think-tank. How virtual reality could shape the future of retail. Government urges tech industry to support education in building digital skills. Apply now for business funding: virtual and augmented reality. Generation Z: the Holy Grail for brands? J.Walter Thompson Generation Z. 3 things to know about marketing to Generation Z. The Internet Encyclopedia - Hossein Bidgoli. 20 Advertising Networks To Monetize Your Mobile App.

Top 8 Best-Paying Mobile Ad Networks You Should Try. Mintel in the Media - This week's highlights, 1 September 2015. How to Market to the iGeneration. 51 Of The Most Interesting Facts About Generation Z. Gen Z vs Gen Y and Social Media. New regulations cap daily online purchases. Students have more say in back-to-school buys. Infographic – The New Reality of Virtual Reality and the Potential with Youth. US back-to-school shoppers save money by shopping late. US back-to-school shoppers save money by shopping late. What Gen Z Wants From Brands. Generation Z E-Commerce Shopping. Nc mk generation z education e book final. 5 Best (Free) Services Your Company Should Be Using to Save Money.

Shoppers Want Personalization. Who are the Millennial shoppers? And what do they really want? How Millennials are Shopping: 20 Interesting Statistics & Figures — Brian Honigman. The killer app for virtual reality: Shopping! How Virtual Reality is Set to Transform the Shopping Experience. Meet the Consumers That Will Make or Break Virtual Reality Next Year. Virtual Reality Market Seen Topping $70 Billion by 2020. The Rebecca Minkoff Virtual Reality Headset Is Here. Trillenium takes virtual reality into online shopping. Crossing the Chasm – Virtual Reality Launch Strategies for Mass Adoption. How to Write a Business Plan (Ultimate Step-by-Step Guide) Up Your Game - ASOS.

Google Cardboard: Marketing with Virtual Reality. How Companies Can Scale Virtual Reality Solutions with Google Cardboard. Top 5 Best Google Cardboard Headsets. Building Google's low-cost cardboard version of an Oculus Rift (pictures) - CNET - Page 2. INITION + Westfield's Future Fashion Pop-Up Experience. Birmingham City University - Sign In. Vision Quest: 3 Technologies Shaping the Future of Fashion.