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Dissertation 3

Augmented and Virtual Reality: First International Conference, AVR 2014 ... Augmented Reality SDK - CraftAR by Catchoom. On-device Apps The Augmented Reality SDK v4 can run on-device without Internet connection.

Augmented Reality SDK - CraftAR by Catchoom

This allows you to embed all the necessary assets into your app. You can also create a lightweight app and download the assets at initialization by synchronizing your collection with the CraftAR Cloud Service. Cloud Image Recognition for 1000s of objects The Augmented Reality SDK allows you to recognize thousands of items in your collection through the CraftAR Cloud Image Recognition API and pulls the related AR content to your mobile app. High-performance tracking The tracking technology inside the SDK is capable of aligning planar objects with your AR content, regardless of camera angle or distance to the object. Embracing Standards in Augmented Reality, Total Immersion Unveils First AR Logo – Makes Visual Icon Available to Industry at Large. LOS ANGELES--(BUSINESS WIRE)--In a move to advance uniformity and organization in augmented reality (AR), Total Immersion (, the global leader in AR, today unveiled the first logo for augmented reality applications.

Embracing Standards in Augmented Reality, Total Immersion Unveils First AR Logo – Makes Visual Icon Available to Industry at Large

The company made the announcement at ARE2010, the first augmented reality conference, in Santa Clara, Calif. The “AR+” logo – a stylized rendering of the letters “AR,” encircled by a border, with a plus sign in the upper right – is designed to be included on product packaging, and in advertisements, marketing materials and other relevant communications from any company providing AR-enhanced media. AR+ logo artwork can be downloaded at no charge, from Total Immersion said the move is intended to accomplish several objectives simultaneously: educate consumers, ease application development for AR providers and their partners, allow for seamless integration with existing solutions, control quality levels across the board, and promote industry growth.

A look at the AR Opportunity in China. A look at the AR Opportunity in China. Microsoft HoloLens augmented reality headset lets doctors get under patient’s skin. Microsoft still hasn't confirmed when it will launch its HoloLens headset but its latest video has revealed more about how it works.

Microsoft HoloLens augmented reality headset lets doctors get under patient’s skin

Medical students are using the augmented reality headset to learn more about human anatomy, from looking at specific types of fractures to examining the intricacies of the heart. It is just one of the many ways in which the tech firm believes the device will revolutionise teaching, as well as gaming and entertainment in the home. Scroll down for video Medical students at Case Western Reserve University are using Microsoft's HoloLens augmented reality headset to learn more about human anatomy, from looking at specific types of fractures to examining the intricacies of the heart and seeing the muscular and vascular systems in 3D (animated) The video was released by Microsoft in partnership with Case Western Reserve University (CWRU). 'We've been teaching human anatomy in the same way for a hundred years,' said Barbara Snyder, CWRU president.

SmarTech Publishing Report Says Google Glass Heralds a New Era for the Augmented Reality Business. SmarTech Publishing Report Says Google Glass Heralds a New Era for the Augmented Reality Business Charlottesville, VA: A new report from SmarTech Markets Publishing (SmarTech), an industry analyst firm based in Charlottesville, Virginia, predicts new technology, such as Google Glass, will boost worldwide Augmented Reality (AR) revenues.

SmarTech Publishing Report Says Google Glass Heralds a New Era for the Augmented Reality Business

But this growth will need new business alliances to make it happen. The 50,000-word, "Opportunities for Augmented Reality: 2013-2022," report paints a picture of both AR's state-of-the-art and future trends. It says that, as AR apps become widespread, AR is in danger of losing the "Wow" factor that fueled its first surge. Advanced technology such as AR glasses from Apple, Google and Microsoft, as well as from independent firms such as Vuzix will help restore the "Wow" factor. Further details of this new SmarTech AR report can be found at: SmarTech Publishing Report Says Google Glass Heralds a New Era for the Augmented Reality Business. Augmented reality in retail: enriching the real world. Every customer today is a connected customer, a digital user.

Augmented reality in retail: enriching the real world

Retailers know it and are making efforts to respond to their needs with digital technologies that increase customer engagement. One interesting resource is augmented reality, the possibility of combining the real world with online information in a more intuitive and practical way: through sight. Augmented reality has been around for a while, but it still has a long way to go until it becomes a well-established technology. As an in-store technology, it is beginning to have more prominence. Some well-known brands have experimented with solutions that enhance the real world through computers or smartphones, especially those who sell goods related to personal images, such as clothes, footwear, accessories and makeup.

The Power of Point of Purchase Advertising: Marketing at Retail - Point of Purchase Advertising International. Cookies help us deliver our services.

The Power of Point of Purchase Advertising: Marketing at Retail - Point of Purchase Advertising International

By using our services, you agree to our use of cookies.Learn moreGot it MoreEven more from Google Sign in Books. IBlog. It is popularly said in the fashion world that what is old will becomenew again.


Faced with the danger to be extinct, brick and mortar stores areexperiencing new paradigm with technology providing innovative ways to bring back the customer to stores and engage them to improve sales. Leading brick & mortar retailersareheavily investing in technology to bring back customers to stores with superior shopping experiencethatcannot be provided byonline channels. Brick and Mortar retail marketers are using augmented reality to connect effectively with the customers. Last couple of years we have seen a surge in attractive and successful campaigns with augmented reality.

Retailers need tech solutions for sales spikes – by Glen ChristieKPMG. The UK’s Black Friday mania identifies new opportunities for retail tech start-ups at profit flash points, where there is potential to boost sales in-store and online.

Retailers need tech solutions for sales spikes – by Glen ChristieKPMG

Retail, broadly speaking, is a seasonal business. 10. Mobile Augmented Reality App Downloads to Reach 1.2 Billion Annually by 2019. The mobile augmented reality (AR) market is finally on the verge of fulfilling its potential and going mainstream, following years of hype. The proliferation of smartphones and tablets with ever-improving processing capabilities, sensors, and soon, 3D cameras, has provided an ideal medium for people to experience AR. Additionally, the creation of AR content has been made much easier with a variety of tools consisting of simple drag-and-drop interfaces that allow developers to design their own applications.

According to a new report from Tractica, this market momentum will drive growth in annual downloads of mobile AR apps to 1.2 billion worldwide by 2019, up from 272 million downloads in 2014. Despite the fact that many of the apps will not be actively used, the market intelligence firm forecasts that the installed base of actively used mobile AR apps will rise from 135 million in 2014 to 2.2 billion by 2019. JMTA - Drivers and Bottlenecks in the Adoption of Augmented Reality Applications. Héctor Martínez¹, Danai Skournetou², Jenni Hyppölä², Seppo Laukkanen¹ and Antti Heikkilä² ¹SenseTrix.

JMTA - Drivers and Bottlenecks in the Adoption of Augmented Reality Applications

PL 20, 00101 Helsinki, Finland; ²bgator Ltd. Augmented Reality for Retailers in Furniture and Interior Design. Creating Try-Before-You-Buy Shopping Experiences With Emerging Technology Augmented reality (AR) is one of the emerging technologies that is being used to incorporate the benefits of shopping in a physical store into the online shopping experience.

Augmented Reality for Retailers in Furniture and Interior Design

The technology creates computer-generated graphics that are overlaid with scenes from the real world using the camera on a mobile device. In the case of furniture and appliances, it creates 3D models of the products and allows the consumer to place the items in the space they’re shopping for, view them from different angles, and determine if they’re the right size for their home or office. Why AR is a Best Kept Secret in the Retail Industry While augmented reality apps for furniture and design have generated plenty of buzz in publications such as Fast Company, The Next Web, Mashable, AdWeek, TechCrunch, and Wired, brands experimenting with the technology are reluctant to discuss how it’s affecting their bottom lines. 1. 2. 3. 4.

Walmart exec: Augmented reality provides unique social interactions - Mobile Commerce Daily - Q&A. Walmart's Web-Slinger augmented reality app for the iPhone While augmented reality provides an opportunity to create unique and entertaining engagement experiences, few marketers are leveraging it in any significant way. One exception is Walmart, which has run two large-scale AR promotions this year, with more likely to come. Successful Technological Integration for Competitive Advantage in Retail ... The future of the high street lies in 'connected retail' Despite the doom and gloom of the past year, there is a retail renaissance underway and it is digital. Connected retail technology is linking consumers, devices and data for smarter shopping experiences, from the high street to online, in-store to mobile applications. Retailers who use the right mix of offline and online experiences for their customers will have a real commercial future on the high street.

The speed with which new technologies are being adopted by consumers is breathtaking. The use of tablets and mobile is unprecedented. New customer touch points, such as Pinterest, have burst onto the scene, leaving retailers struggling to decide whether to prioritise social commerce, digitally enable stores or focus on mobile strategy. Changing of the Guard: The Millennials. A generational shift is afoot that’s about to upend the retail landscape. The root cause of the impending transformation lies in changing demographics. By the decade’s end, millennials, also know as Generation Y, will displace baby boomers as the biggest consumer-spending group in the United States. Broadly defined as the generation born from 1980 to 2000, these “echo boomers” will account for approximately $1.4 trillion in spending by 2020, or about 30% of total retail sales, according to Accenture research. Based on the most recent projections by the U.S.

Census Bureau, millennials over age 25 (the age at which income and household formation typically start to really accelerate) will make up roughly 19% of the U.S. population by 2020. Augmented Reality Law, Privacy, and Ethics: Law, Society, and Emerging AR ... - Brian Wassom. Augmented Reality (AR) is the blending of digital information in a real-world environment. A common example can be seen during any televised football game, in which information about the game is digitally overlaid on the field as the players move and position themselves. Another application is Google Glass, which enables users to see AR graphics and information about their location and surroundings on the lenses of their "digital eyewear", changing in real-time as they move about.

Augmented Reality Law, Privacy, and Ethics is the first book to examine the social, legal, and ethical issues surrounding AR technology. Digital eyewear products have very recently thrust this rapidly-expanding field into the mainstream, but the technology is so much more than those devices. Industry analysts have dubbed AR the "eighth mass medium" of communications. Customer's New Voice: Extreme Relevancy and Experience through Volunteered ... - John S. McKean.

Find out how to reap the benefits of motivating and engaging the new, direct customer voice. Researching and Buying Technology Products - UK - June 2013: - Mintel Group Ltd. The retail trends for 2014: It’s all about personalisation. A slower than desired global economy may have proved bad news for retailers and businesses worldwide, but for consumers its helped to kick off what will become a much more personal shopping experience.

Or at least that’s what e-commerce marketplace, Rakuten, have said will happen in the world of retail over the next 12 months. They have said that global sales are set to top $1.4 trillion in the next year – thanks, in part, to a massive uptake in tablets. Economics: A Contemporary Introduction - William A. McEachern. Dr. Mobile Social Affects UK Millennials' Path to Purchase. Millennials represent a huge proportion—nearly 23%—of the UK population. Millennials — an interesting and influential demographic. The 2013 Digital Marketer Report is almost here. One section of the report includes key segments of the consumer landscape. In a previous post we looked at budget and luxury travelers and in this excerpt we focus on millennials – specifically tactics to target early adopter millennials:

How Augmented Reality can Change the Future of Retail & Commerce? Apps augmenting reality to drive retail sales. Leading retailers are turning to augmented reality to drive sales, brand reinforcement, customer relationships, and to improve the shopping experience. Enterprise Augmented Reality App Market to Reach $2.4bn in Revenues by 2019, Growing Tenfold from 2014 - Juniper Research. Free Digital Marketing Article. UK retail ecommerce sales are expected to top £60 billion ($99 billion) in 2015, helped by a strengthening economy and impressive growth in smartphone-based buying, according to eMarketer's latest forecasts. From a global perspective, the UK will remain the world leader when it comes to retail ecommerce's share of total retail sales, with its share increasing from 14.5% in 2015 to 19.3% in 2019.

Consumers in the UK have long been ecommerce trailblazers, and that leadership will continue as digital shopping and buying behaviors shift rapidly to mobile devices. UK m-commerce spend to grow by 77.8% to £14.95 billion in 2015, outstripping the rest of the world. The UK’s shoppers are set to spend £14.95 billion via mobile devices in 2015, an increase of 77.8% on £8.41 billion in 2014, while PC spending will grow by just 2%, finds international research conducted by RetailMeNot, the operator or

Ecommerce growth statistics - UK and Worldwide. Global e-commerce set to grow 25% in 2015. Report sees rapid Internet of Things growth. Has tech changed expectations of customer experience? Alternatives to the Oculus Rift for Virtual Reality on a Budget. Advertisers embrace augmented reality. Product Experience. Augmented Reality: Limitations of AR. The adventure of being a Marketing, Advertising & PR student. Fundamentals of Wearable Computers and Augmented Reality, Second Edition. Blink UX - User Experience Consulting.

Playing Well with Others: Design Principles for Social Augmented Experiences. Marketing Research - A. Parasuraman, Dhruv Grewal, R. Krishnan. A Short Introduction to Social Research - Matt Henn, Mark Weinstein, Nick Foard. Mixed Methods Research Designs. Handbook of Augmented Reality. Human Factors in Augmented Reality Environments. IBM to pitch augmented reality as a retail sales aid. Lowe's Holoroom - 3D Augmented Reality Virtual Room. 5 Top Virtual Reality & Augmented Reality Trends 2015. Cell Phone AR. EmeraldInsight. Top 10 Augmented Reality Use cases. The History of Mobile Augmented Reality — Institute for Computer Graphics and Vision. About. Mishymoo: Shopping Online - H&M Dressing Room. The Virtual Fitting Room. JCPenney’s Virtual Dressing Room.

Human Interface and the Management of Information. Interacting with ... - Gavriel Salvendy, Michael J. Smith. Top of the online shops: online fashion clicks with 70% of Brits. Virtual Realities: Dagstuhl Seminar 2008. JMTA - Drivers and Bottlenecks in the Adoption of Augmented Reality Applications. Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and ... Spiceworks. Mobile augmented reality app installments to reach 2.2 billion in 2019 - Business of Apps. Mobile Computing and Wireless Networks: Concepts, Methodologies, Tools, and ... Understanding consumer behavior and consumption experience (eBook, 2015) Retail Metail Personalization Imperative 0713 1. Predictive Marketing Cloud. Retailing2015. Retail Metail Personalization Imperative 0713 1. 70% Of Consumers Want More Personalized Shopping Experiences. Management briefing: Outlook 2015: Apparel industry issues in the year ahead. Digital manufacturing: The revolution will be virtualized.

The coming era of ‘on-demand’ marketing. Q&A: Augmented Reality and its Prospects - Euromonitor International Blog. 10 ways how augmented reality can help retailers. Introduction to the Special Issue: Information Technology in Retail: Toward Omnichannel Retailing. Forbes Welcome. Advantages and Drawbacks of using Augmented Reality. Augmented Reality – Mixed Reality & Augmented Reality Blog. Interview With Helen Papagiannis, Chief Innovation Officer at Infinity Augmented Reality, Inc., on the State of Augmented Reality. Digital Shoreditch 2015: Tommy Howard. Insider Trends The Future of Retail according to Jonathan Chippindale, Holition. TC Augmented Reality in Retail Industry. How Augmented Reality Will Impact Consumers. 5 Benefits of Augmented Reality Marketing. Advantages and disadvantages of Augmented Reality.

Birmingham City University - Sign In. Connected Retail. Birmingham City University - Sign In. Nike Catch The Flash — Kai Heuser / Creative Director. Augmented Reality: Ready to get Real? - Inspect-a-Gadget. Nike's AR Running Campaign Gives Real World Twist. Augmented reality is a missed opportunity for marketers.