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Social media ‘special sauce’ I’m reading a lot lately about the notion of status updates and alerts as key aspects – the ‘special sauce’ – of social media that need to be ‘harnessed’ for success in the global financial crisis. But while I agree that social media and social networking are crucial to economic recovery (more on that later) I think that status updates and alerts are really only half the story of tools like twitter. They are important, but the reason why they are important is not often well stated, and this has led to complaints about privacy invasion and the breakdown of social behaviour understanding. ‘Presence’ is key in the information age. But contrary to the fairly shallow definitions of the term, presence in the social media age is not merely about ‘place’ or ‘activity’.

In the age of twitter, ‘presence’ is as much about communicating locations, actions, news or ideas as it is about the desire to understand, share and experience more about these situations. Be Sociable, Share! Real world social networking helps to keep the Silicon Roundabout turning. FORGET Silicon Valley and Cambridge’s Silicon Fen, the Silicon Roundabout celebrated by David Cameron in a speech late last year is the UK’s newest and coolest hub of entrepreneurship. Dozens and dozens of IT start-ups lie just around London’s Old Street roundabout, spreading into Shoreditch and further east. The area’s cheap rent drew them in initially, but now serves to facilitate what economists call “clustering.” Clustering is not just what the gentlemen in the pictures on this page are doing, but it is part of it. Businesses often benefit from grouping together in the same area because it allows easy networking and the sharing of ideas, and people looking for their services know where to find them.

At the start of this year, City A.M. asked investors in new enterprise what type of business they were looking for. The shared office space is just one way that the silicon community is making the most of their cluster. Smarkets: Sports betting website. www.smarkets.com. 7 Lessons for Better Networking with Social Media. Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘Mashable‘ for a discount when registering. Social media allows us to discover, connect, and engage with new people of interest. While most people are open to new connections and receiving messages from people they don't know, there is a fine line between reaching out and "spamming. " The challenge is to make a connection clearly and effectively without wasting people's time.

Many of us are on both sides of this relationship — sometimes making the connection, sometimes receiving the invitation. 1. If you want to contact someone you have never communicated with before, do some research. It also helps to discover what level of participation they have on various social networks (Twitter, Facebook, YouTube) to see which places may be best to engage them. Lesson: Go where they are. 2. Nicholas Christakis: The hidden influence of social networks.

Ping-o-Matic! Confessions Of A Social Networking Snob. So there you are minding your own business and low and behold someone sends you a request to connect , be “friends” or for the Twitterati, you’ve been “followed”. Do you accept, “friend” or go off the deep and “follow back”? Before we continue, you need to know something about me and its not easy for me to say so here goes . . . My name is Paul (Hi Paul) and I’m a recovering Social Networking Snob. And like anyone else who kicked a bad habit, I’m back, complete with some annoying self righteousness to point out 3 big mistakes I see when it comes to the burning question . . . To connect or not to connect? Mistake #1: You are engaged in a line of worked that has nothing to do with my line of work, so . . .

See Ya! I think this is a huge mistake for many reasons: - They might not be a part of my target audience, but they may know someone who is. . - They might be someone I can connect to someone else in my network to further enhance my virtual real estate. You’re screwing yourself! Social Networking.